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Innovation in Healthy Convenience: New food and drinks shaping the future of the health and convenience markets
Market Report, June 2006, 1528  €


Description

Each year thousands of new products in the packaged goods industry are launched by manufacturers hoping to gain consumers interest with innovative developments.
This report is a summary of new food and drink products introduced between 2002 and 2006 that are healthy and convenient, as reported by Productscan Online.
It is a comprehensive review of the healthy convenient market and provides an in-depth look into the new and emerging trends in healthy convenience.
Included in this report are tables for each category investigating the trends in innovation, growth in product launches in healthy convenience food and drinks market and the number of new products launched analyzed by country.

Sommaire
 
Table of Contents
Innovation in Healthy Convenience
Executive Summary 10
The health and convenience mega-trends 10
Growth opportunities in healthy convenience 11
Innovation trends 12
Key trends in the healthy convenience market 13
Conclusions 14
Chapter 1 Introduction 18
Research methodology 18
What is this report about? 18
Healthy convenience defined 19
Report structure 19
Chapter 2 The health and convenience
mega-trends 22
Summary 22
Introduction 23
The convenience trend: overlaps with the health trend 23
What is convenience? 23
Consumer drivers of the convenience trend 25
Increasing numbers of single households 25
More women working 27
More stress 28
Less food preparation time 29
Key convenience trends driving healthy convenience 30
On-the-go 30
Customized 33
Kids 34
iv
The health trend: overlaps with the convenience trend 37
Consumer drivers of the health trend 37
Ageing populations 37
Rising obesity 38
The rise of age and obesity-related disease 40
Key health trends driving healthy convenience 44
Targeted nutrition 44
Daily dosing 48
Fresh 50
Sports performance 51
Diet management 52
Chapter 3 Growth opportunities in healthy
convenience 56
Summary 56
Introduction 57
Growth of healthy convenience food and drinks categories 57
Share of healthy convenience categories 59
Category analysis 62
Bakery and cereals 62
Confectionery 66
Dairy 70
Ready meals 72
Snacks 75
Soft Drinks 78
Growth opportunities in healthy convenience food and drinks 84
Snacks 85
Bakery and cereals 87
Confectionery 89
Regional analysis 90
Europe 90
North America 94
Asia-Pacific 99
Chapter 4 Innovation trends 104
Summary 104
Introduction 105
Innovative healthy convenience food and drinks 105
Innovation in formulation 105
Functional Soft Drinks 106
Innovation in packaging 109
v
Innovation by category 112
Innovation in the confectionery category 112
Innovation in the dairy category 114
Product tags on healthy convenience food and drinks 116
Flavor trends 120
Chapter 5 Key trends in the healthy
convenience market 124
Summary 124
Introduction 125
Good food conveniently, anytime, anywhere 125
Ingredients are key 129
Targeted nutrition 132
Women 132
Older Consumers 133
Food as medicine 134
Daily Dosing 137
Chapter 6 Conclusions 142
Summary 142
Introduction 143
Key trends 143
The future of the “good food conveniently, anytime, anywhere” trend 144
The future of the “ingredients are key” trend 145
The future of the “targeted nutrition” trend 146
The future of the “food as medicine” trend 147
The future of the “daily dosing” trend 149
In conclusion 151
Appendix 156
Index 160
vi
List of Figures
Figure 2.1: Asian in Minutes! and Australia’s Sanitarium Health Food Co.’s Lunch Today! 27
Figure 2.2: Time spent on food preparation, Europe, 2006 30
Figure 2.3: On-the-go snacking and drinking occasions in Europe and the US, bn, 2005-2010 31
Figure 2.4: PepsiCo’s Frito Lay Baked! Crunchy Cheetos and Odwalla Nutritional Berries
GoMega Fruit Juice Drink 32
Figure 2.5: Higashimaru Akachan Chomi Udon Soup 34
Figure 2.6: Kiddylicious frozen meals and Healtheries Simple Wheat & Gluten Free Macaroni &
Cheese Meal Kit 36
Figure 2.7: Musselman’s Sesame Street Fruit Flavored Apple Sauce 37
Figure 2.8: Soychoc-coated Nutritional and Lifestyle Soy Bars 45
Figure 2.9: Consumers’ trust of claims made by food and drink manufacturers (% respondents),
Europe and US, 2005 46
Figure 2.10: Australian Tick Program 48
Figure 2.11: Ajinomoto Pure Select Salaria 50
Figure 2.12: Chiquita Fruit Bites 51
Figure 2.13: Tuff Guyz Sports Drinks 52
Figure 2.14: Fuze Healthy Infuzions Slenderize Drink 53
Figure 3.15: % growth in number of healthy convenience food & drinks new product launches,
2003-2006 58
Figure 3.16: Share of healthy convenience food & drinks launched 2002 and 2006 (%) 60
Figure 3.17: % of healthy convenience product launches in each category, 2002-2006 62
Figure 3.18: La Tortilla Factory Wraps 63
Figure 3.19: Muscle Milk 'n Oats Instant Cereal 65
Figure 3.20: Jojomo Jelly Bar 67
Figure 3.21: Fiber Drops 68
Figure 3.22: CocoaVia’s Chocolate Covered Almonds 69
Figure 3.23: Emmi MiniCol Cholesterol Reducing Alternative to Cheese 70
Figure 3.24: Kraft FridgeSticks 71
Figure 3.25: Calpis Interbalance L-92 72
Figure 3.26: Nichirei Frozen Entrée 73
Figure 3.27: Takeda Shingen Supli Mai 74
Figure 3.28: Entrée mix kit from Style & Entertaining and Living Fuel Rx 75
Figure 3.29: Streamline Fruit 2 Go Fruit and Cereal Snack 76
Figure 3.30: Crunchies Food Company’s Mango Crunchies 76
Figure 3.31: Segmenting the snack bar market 77
Figure 3.32: Some innovative healthy convenient soft drink launches 83
Figure 3.33: Conceptual opportunity map of healthy convenience categories 84
Figure 3.34: Number of healthy snacks consumed per person per year in Europe & US, (bn), 2004-
2009 86
Figure 3.35: Organic Food Bar Energy Bar 87
Figure 3.36: Tip Top 9 Grain Original bread 88
Figure 3.37: Pasco Okara no Cake 88
Figure 3.38: Eat Well Be Well Sugar Free Chocolate Bar 90
Figure 3.39: % of healthy convenient food & drinks product launches in Europe, 2002-2006 91
Figure 3.40: Probiotics Omega-3 & Omega-6 and Fibres Yogurt 92
Figure 3.41: Maggi Sveltesse Colin d'Alaska 93
vii
Figure 3.42: % of healthy convenient food & drinks product launches in North America, 2002-2006
94
Figure 3.43: Balance Bar 100 Calorie Bar 96
Figure 3.44: South Beach wraps and pizza 97
Figure 3.45: Lay’s Baked! Flavored Potato Crisps with no fats and Quaker Oatmeal Supreme
Heartier stamped with the Smart Spot 99
Figure 3.46: % of healthy convenient food & drinks product launches in Asia-Pacific, 2002-2006
100
Figure 3.47: Blendy Coffee 101
Figure 3.48: Ajinomoto Amino Vital Suhada Iki-Iki 102
Figure 4.49: Yoplait Essence yogurt drink 107
Figure 4.50: Borba’s Skin Balance Water 109
Figure 4.51: H2O Pia Flavor Infusion Naturally Flavored Water 110
Figure 4.52: Protica Profect Protein Beverages 111
Figure 4.53: Innovation in healthy convenience food and drinks categories, 2001-2006 112
Figure 4.54: Innovative confectionery launches 114
Figure 4.55: Koiwai KW Nyusankin Yogurt 115
Figure 4.56: Yokit smoothie and yogurts 116
Figure 4.57: Casual Gourmet Chicken Sausage 119
Figure 4.58: Sunkist snacks with all the top tags 120
Figure 5.59: The variable nature of healthy convenience 126
Figure 5.60: Good food conveniently, anytime, anywhere 128
Figure 5.61: Zola Açai Brazilian Berry Power Juice Beverage 131
Figure 5.62: Ako Kenko Monogatari Honeppoi 133
Figure 5.63: Targeting ailments associated with age 134
Figure 5.64: Kobayashi Tochugen EX and Living Fuel Rx CocoChia Ultimate Snack Fuel Bar 136
Figure 5.65: Daily dosing: from holistic to tangible health benefits 138
Figure 5.66: Chupa Chups Bubbly Sugar Free Lollipop 139
Figure 6.67: Overall potential by trend 152
Figure 6.68: Forms of convenience 156
Figure 6.69: Forms of convenience (cont.) 157
Figure 6.70: Forms of convenience (cont.) 158
Figure 6.71: Forms of convenience (cont.) 159
List of Tables
Table 2.1: Number of single person households in Europe (m), 1997-2007 25
Table 2.2: Civilian labor force participation rates, (%), 2005 27
Table 2.3: Population over 60's, (m), 2005-2010 38
Table 2.4: Overweight or obese population by country, (millions adults) 2003-2008 39
Table 2.5: Estimated prevalence of major cardiovascular diseases in seven countries, 2004 41
Table 2.6: Estimated prevalence of diabetes in the seven major markets, 2004 43
Table 4.7: Types of innovation within innovative healthy convenience products (%), 2001-2006
105
Table 4.8: Top 20 product tags on new product packaging, % of all healthy convenience food &
drinks launched, 2003-2006 117
Table 4.9: Top 20 flavors of the new product introductions, % of all healthy convenience food &
drinks launched, 2003-2006 121
Table 6.10: Good food conveniently, anytime, anywhere: force field analysis 144
viii
Table 6.11: Ingredients are key: force field analysis 145
Table 6.12: Targeted nutrition: force field analysis 146
Table 6.13: Food as medicine: force field analysis 147
Table 6.14: Daily dosing: force field analysis 149
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