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Infantswear in Brazil
Market Briefing, January 2008, 200  €


Description

Datamonitor's Infantswear in Brazil industry profile is an essential resource for top-level data and analysis covering the infantswear industry.
It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.
Scope * Contains an executive summary and data on value, volume and/or segmentation* Provides textual analysis of the industry’s recent performance and future prospects* Incorporates in-depth five forces competitive environment analysis and scorecards * Includes a five-year forecast of the industry* The leading companies are profiled with supporting key financial metrics * Supported by the key macroeconomic and demographic data affecting the market Highlights * Detailed information is included on market size, measured by value and/or volume * Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscapeWhy you should buy this report * Spot future trends and developments * Inform your business decisions * Add weight to presentations and marketing materials * Save time carrying out entry-level researchMarket DefinitionThe infantswear market is calculated as sales of garments for children between the ages of 0-2 years.
The values for each country are segmented by sales of dresses, clothing sets, pants and shorts, play clothing (including sweaters), and nightwear.
Market value is calculated at retail selling price (RSP), and includes all taxes and levies.
All currency conversions have been calculated at constant 2006 annual average exchange rates.The Americas consists of the United States, Canada, Brazil and Mexico.


Sommaire
 
TABLE OF CONTENTS
EXECUTIVE SUMMARY 3
CHAPTER 1 Market Overview 7
1.1 Market Definition 7
1.2 Research Highlights 7
1.3 Market Analysis 8
CHAPTER 2 Market Value 9
CHAPTER 3 Market Segmentation I 10
CHAPTER 4 Market Segmentation II 11
CHAPTER 5 Five Forces Analysis 12
5.1 Summary 12
5.2 Buyer Power 13
5.3 Supplier Power 14
5.4 New Entrants 15
5.5 Substitutes 16
5.6 Rivalry 17
CHAPTER 6 Leading Companies 18
6.1 Sara Lee Corporation 18
6.2 Magazine Pelicano Ltda 21
6.3 Carrefour S.A. 22
CHAPTER 7 Market Forecasts 25
7.1 Market Value Forecast 25
CHAPTER 8 Macroeconomic Indicators 26
CHAPTER 9 Appendix 28
9.1 Methodology 28
9.2 Industry Associations 29
9.3 Related Datamonitor Research 29

LIST OF TABLES
Table 1: Brazil Infantswear Market Value: $ million, 2002-2006 9
Table 2: Brazil Infantswear Market Segmentation I: % Share, by Value, 2006 10
Table 3: Brazil Infantswear Market Segmentation II: % Share, by Value, 2006 11
Table 4: Key Facts: Sara Lee Corporation 18
Table 5: Key Financials: Sara Lee Corporation 20
Table 6: Key Facts: Magazine Pelicano Ltda 21
Table 7: Key Facts: Carrefour S.A. 22
Table 8: Key Financials: Carrefour S.A. 24
Table 9: Brazil Infantswear Market Value Forecast: $ million, 2006-2011 25
Table 10: Brazil Size of Population (million) , 2002-2006 26
Table 11: Brazil GDP (1995=100), 2002-2006 26
Table 12: Brazil Inflation, 2002-2006 26
Table 13: Brazil Exchange Rate, 2002 27

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