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To date, many utilities are still unaware of how far the euro can and will influence their operational and corporate strategy. From billing to pricing policy to marketing and branding, the euro will affect each function, opening opportunities and threats alike. As national and pan-European competition intensifies, it is imperative that you take advantage of each and every opportunitity presented to you, whilst ensuring your organisation has taken every step possible to avoid risk. The Impact of EMU on Utilities is designed to present you with a guide to the likley threats posed by the euro, and expose the opportunities that will arise from monetary union. Based on exclusive surveys of aleading utilties across Europe, senior financial executives divulge their fears of the effects of EMU, which business functions they believe will be most threatened, and the steps they are taking to ensure their systems will withstand any adverse effects. This study will allow you to benchmark your preparations against those of your peers and competitors, and provide you with the information and analysis you need to make the right decisions. STUCTURE AND SCOPE Evaluate the effects of the single currency on future mergers, acquisitions and cross-border joint ventures Assess EMU operations within the utilities based on regional comparisons; Understand the full impact of the euro on your business operations including IT systems, pricing, billing and finance; Benchmark your company's preparedness for EMU in relation to your competitors; Develop an EMU strategy in line with other companies within your industry; Forecast the development of competition in your industry due to greater price transparency; Predict future investment opportunities as a result of the single currency. |