A report on the design and launch of IPTV services, the technologies and solutions used, service deployments and commercial strategies.
Technical environment of IPTV deployment Technical deployment scenarios
• Broadcast services and VoD services requiring different technical solutions
• Hardware suppliers’ positioning and solutions intertwined
• Best effort and guaranteed bitrates
• Will the other TV networks eventually migrate to IP?Varying services and commercial strategies
• IPTV deployment depends a great deal on the state of local competition in both the TV market and the broadband market
• Most regulatory restrictions have been lifted
• Triple play bundles are enjoying rapid growth
• Operators testing TV-centric strategies and VoD-centric strategiesIPTV’s economy depends on a range of factors
• TV operators’ viewpoint: increasing advertising revenues and subscribers, new sources of revenue (VoD, special events channels, etc.)
• Telcos’ viewpoint: fixed line consolidation
• The impact of bundlingAnswers to key questions
• What market share for IPTV compared to the other TV networks?
• TV, VoD, SVOD, integration into bundles: Which are the winning service offer models?
• What economy for an IPTV service?