IntroductionThe aim of this brief is to provide an overview of the current state of Internet Protocol TV (IPTV) development and deployment.
This brief focuses on four case studies in Asia, in the Nordics and in North America.
Although IPTV is still in its infancy and is an emerging technology, Datamonitor believes that IPTV has the potential to change the current TV landscape.ScopeFour case studies in Asia, in the Nordics and in North America: Lyse, SaskTel, PCCW and Chunghwa.Broadband penetration in North America and Europe is essential for IPTV's success.Lessons to be learnt: what needs to be improved to make IPTV a success.Report HighlightsIt has to be stressed that IPTV is an emerging technology and consumers will have to wait before they can enjoy a ‘truly interactive experience with their remote control’ as has been promised.
Although future prospects for IPTV look good, it is critical that this technology convinces the mass market and outperforms established broadcasting methods.Reasons to PurchaseUnderstand how the IPTV market has developed and is going to develop.Discover the ways in which operators can boost the appeal of services.Learn how operators are deploying VOD in order to provide a more compelling service to consumers.