IntroductionFood is considered to be the most important individual aspect of 'wellness', but consumers' eating behavior still does not always align with their desire for healthy lifestyles.
This report examines how wellness interacts with consumers' food choices, and how manufacturers can benefit from growth in the wellness trend.Scope*Quantitative data covering sales value of organic, natural and functional foods between 2000 and 2010, broken down by country and category*Population data showing the numbers of overweight consumers by country between 2005 and 2010*Survey-based insights into consumers' attitudes towards their bodies and minds, and how they affect consumption behavior.*Detailed action points offering practical strategies based on the trends and insights analyzed in the report.HighlightsConsumers are increasingly flocking to purchase organic, natural and functional foods, in an attempt to gain wellness from within.
In a 2006 Datamonitor survey, 29% of US, and 38% of European respondents said that they had chosen more natural organic food and drinks over standard variants over the past year.Despite greater awareness of nutritional issues, and growing media concerns over obesity the population of the developed world is becoming unhealthier.
The percentage of the population who are overweight or obese in the US is forecast to be 72% by 2010, up from 68% in 2005.Reasons to Purchase*Obtain exclusive data concerning value consumption of 'wellness' food categories over time*Understand the health-related attitudes driving changes in consumers' food consumption behavior*Improve your marketing strategy by tailoring food to consumers' key wellness needs