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Holistic Tourism - International
Market Report, February 2007, 445  €


Description

About this reportAs modern life gets faster and the population of the Western world becomes both more urbanised and ‘cash rich but time poor’, it becomes evident that other things are lacking, such as spirituality and community.
It’s these factors - along with greater health awareness, uptake of alternative therapies, and more environmental and psychological awareness, that drive demand for holidays addressing the need for time out and rejuvenation, along with a deeper experience of ourselves.
In a climate where the media are constantly talking about work/life balance, people are shifting their holiday thoughts from Club Med to Club Meditation…


Sommaire
 
Contents

Introduction

Data Sources

Overview

What is Holistic Tourism?

The Development of Holistic Tourism

Typical offerings on holistic holidays
Figure 1: Categorisation of holistic therapies, 2006
Figure 2: Sample of preliminary findings from examination of 450 holistic tourism operators, 2006
Main Sectors within Holistic Holidays

Yoga
Figure 3: Market characteristics of yoga practitioners in the US, 2005
Figure 4: Age of yoga and pilates participants in the UK, 2006
Industry insight
Ayurveda
‘Detox’
Industry insight
Ananda Rejuvenating Retreats, mid-range detox holiday
Meditation
Retreats
Industry insight
Key Factors Motivating Growth of Holistic Tourism

Market characteristics
Industry insights have teased out various distinguishing themes
Marketing and promotion
Holistic tourists
Figure 5: Profile of holistic tourists
Figure 6: Visitor typologies – continuum of holistic tourists
Industry insight
Sectors

Holistic hotels
Holistic centres
Figure 7: Operational typologies – continuum of holistic sector organisation
Holistic tour operators
Case studies:
Skyros – the original holistic holiday
Neals Yard Agency – the first in the UK
Free Spirit Travel – UK market leader in yoga holidays
in:spa – first upmarket health and fitness holidays
Lotus Journeys – quality holistic retreats online
Yogoloji – first authentic yoga holidays in a luxury setting
Countries/Regions Offering Holistic Tourism

Asia
India – the world’s spiritual home
Kerala – land of ayurveda
Soukya, Bangalore
Japan – authentic wellbeing
US
European offerings
Domestic vs overseas
Trends in Holistic Tourism

Demand and emerging offerings
What Next?

Index to Travel and Tourism Analyst

Index grouped by geographic area
Index to TTI Destination Reports 1993-2006
Country reports
Special Reports Index
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