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Healthy Eating and Drinking - France - September 2007
Market Report, September 2007, 745  €


Description

About this report This report looks at the French market for healthier eating options in five major food markets, assessing consumer trends, examining the social and cultural background and looking at how the food industry is contributing to the debate.The healthy eating debate has moved to the top of the French social and political agenda, with the government enacting legislation to protect children and launching a series of national plans for dietary reform.
The spur for this has been the increasing level of obesity in France, particularly amongst children – whilst the prevalence of being overweight and obese remains lower in France than in the UK and the US, for example, it is rising rapidly, shocking a nation which takes immense pride in its gastronomic heritage.

Sommaire
 
Contents

Issues in the Market
Definition
Consumer research
Abbreviations
Market in Brief
Fat becomes a French issue
The young pose a challenge
Eating for pleasure
Dairy market shows the way
Other sectors have some way to go
Good intentions
The food industry shows its credentials
Mmm Danone
The omens are all good
Internal Market Environment
Key points
Avoiding fat is a priority
Figure 1: Positive attitudes towards healthy eating, by age and income group, 2006
Young people less interested in healthy eating
Weight problems get heavier
Figure 2: Proportion of adults trying to lose weight, by gender, 2005-06
Figure 3: Prevalence of being underweight, overweight and obese amongst adults, by gender, 1981-2003
In France, eating is an almost spiritual experience…
…but things seem to be changing
Fat is now a political issue
The PNNS lights the way forward
Incentives for healthy eating
The health bandwagon gathers pace
Complementary and dietetic foods
Le ‘mouvement biologique’
Broader Market Environment
Key points
Household expenditure on food and drinks
Figure 4: French household expenditure, 2000-05
Figure 5: French household expenditure on food and non-alcoholic drinks, by type, 2000-05
Older age groups more health concerned
Figure 6: Trends in the age structure of the French adult population, by age, 2001-11
Women constitute over 46% of the workforce
Figure 7: Trends in French employment, 2000-05
Economic slowdown puts pressure on consumer spending
Figure 8: Trends in French PDI, consumer expenditure and GDP, at current prices, 2001-11
Household size is falling
Figure 9: Trends in number of households in France, by size, 2000-05
Who’s Innovating?
Key points
Significant increase in health claims
Figure 10: Principal product claims in all food and drink launches, France, 2002-07
Dairy receives most attention
Figure 11: ‘Healthier’ new product launches in selected food and drink markets, France, 12 months to July 2007
Functionality more important than low calories
Figure 12: Principal product claims in ‘healthier’ food and drink launches, year to July 2007
Market-specific product claims
Figure 13: Principal product claims in ‘healthier’ dairy products, by sector, 12 months to July 2007
Figure 14: Principal product claims in ‘healthier’ baked goods, by sector, 12 months to July 2007
Figure 15: Principal product claims in ‘healthier’ soft drinks, by sector, 12 months to July 2007
Figure 16: Principal product claims in ‘healthier’ confectionery, by sector, year to July 2007
Figure 17: Principal product claims in ‘healthier’ crisps and snacks, 12 months to July 2007
Market Size and Forecast
Key points
Figure 18: French value sales of selected food markets, through GMS, all products vs healthy options, 2002-07
Figure 19: Growth in French value sales of healthy-option food and drinks, through GMS, 2002-07
Slower growth in mature markets
Towards a healthier future
To preserve, protect and prevent
A holistic approach
Functionality
Forecast
Figure 20: Forecast of French retail value sales of selected ‘healthy’ foods, by type, at current prices, 2002-12
Figure 21: Forecast of French retail value sales of selected ‘healthy’ foods, by type, at 2007 constant prices*, 2002-12
Figure 22: Healthier products’ share of market value, France, 2002. 2007 and 2012
Factors used in the forecast
Segment Performance
Key points
Functionality sells in dairy
Figure 23: French value sales of healthier options within the dairy market, through GMS, by type, 2005-07
French staples – butter and cheese – face the health challenge
Strong growth in low-calorie carbonates
Figure 24: French value sales of healthy options within the soft drinks market, through GMS, by type, 2005-07
Sugar-free gum outperforms other healthier confectionery
Figure 25: French value sales of healthier options within the confectionery market, through GMS, by type, 2005-07
Healthy-option industrial products offer an alternative to traditional artisanal bread
Figure 26: French value sales of healthy options within the baked goods market, through GMS, by type, 2005-07
Products with less fat and salt gain ground in crisps and snacks
Market Share
Key points
Milk
‘Ultra frais’
‘Light’ butters
‘Healthy’ spreads
Savoury biscuits
Bottled water
Carbonates
Fruit juice
Confectionery
Crisps and snacks
Companies and Products
Danone
Groupe Sodiaal
Lactalis
Nestlé
Unilever
Distributors’ own-labels
Channels to Market
Key points
Grocery multiples dominate distribution
Concentrated trading base
Figure 27: Number of French retail outlets, 2001-05
The Consumer – Pan-European Overview
Key points
French food dilemmas
Figure 28: Use of selected foods, by country, 2006
Room for improvement
Figure 29: Lifestyle index, by country, 2006
The French most likely to avoid sugar and focus on weight loss
Figure 30: Attitudes towards food and diet, by country, 2006
Figure 31: Healthy eating index, by country, 2006
The Consumer – Trends in France
Key points
Figure 32: Selected foods with highest and lowest penetration, 2006
Eating trends not so healthy
Figure 33: Trends in penetration of selected foods, 2002-06
Figure 34: Trends in attitudes towards food and diet, 2002-06
The Consumer – Attitudes Towards Food and Diet
Key points
Healthy lifestyles compensate for indulgence
Figure 35: Use of selected foods, by lifestyle choices, 2006
Age and gender most important in diet attitudes
Figure 36: Attitudes towards food and diet, by key demographic sub-group, 2006
Figure 37: Positive attitudes towards food and diet, by demographic sub-group, 2006
Young people need convincing
Figure 38: Negative attitudes towards food and diet, by demographic sub-group, 2006
Weight control is a female preoccupation
Figure 39: Attitudes towards weight control, by demographic sub-group, 2006
Good intentions
Figure 40: Attitudes towards health and diet, by lifestyle factors, 2006
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