Healthy Eating UK

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Healthy Eating UK
Market Report, September 2005, 535 €

Description

About this reportAbout the market… The primary driver behind healthy eating in the UK remains lowering fat intakes and preventing obesity.
Trends towards healthy eating are well-established, driven by a widening awareness of the relationship between diet and health and the deleterious effects of consuming too much fat, salt and sugar.Retail sales of healthy foods are expected to record a 12.5% rise in current value between 2000 and 2005, which is greater than the rise in value anticipated for the markets as a whole.Sales of ‘healthier’ yogurts and sugar-free confectionery have performed outstandingly, whilst sales of healthier crisps and snacks have significantly out-performed the sector as a whole.
About Mintel’s research… Fusing together the latest consumer research, market analysis and most sort-after trend data, Mintel's new report offers you all the insight and inspiration you need for designing clever, creative and profitable marketing strategies.
Use Mintel's research to:Understand what drives the healthy eating market in the UK Pin point market potential before your competitors Learn about consumer attitudes and behaviour towards healthy eating Find out how to best reach key audiences with the most effective marketing communications Discover the fastest developing sectors of the healthy eating market Develop the next big idea in healthy eating.
Intriguing findings include…27% of British adults confess to eating ‘a lot’ of desserts – men are bigger culprits than women and the dessert habit is strikingly prevalent amongst the very youngest consumers.More than 40% of Britons often snack between meals and this is very much a young habit – the under 20s are more than three times as likely to snack as the over 65s, but all ages under 35 are strongly over-represented.
Some 11% of Britons eat dietetic products and are more likely to be women than men.

Sommaire

Contents

Introduction

Definitions

Consumer research

Abbreviations

Executive Summary

Low-fat is of key importance in the UK

Consumers still want to treat themselves – but without the calories

‘Healthier’ variants are taking increasing shares in their markets

Dairy leads for low fat introductions

Key consumer groups for healthy variants

‘Treats’ and snacking are also important to Britons

Market Drivers

Processed and convenience foods are causing concern

Promoting good eating habits for improved health

% of energy obtained from fats is declining

Figure 1: Percentage of energy intake from fat and added sugars, from all food and drink, UK, 1994-2002/03

Media coverage of healthy eating

Eating healthily is more popular for losing weight than dieting

Figure 2: Attitudes towards weight, by country, 2004

Figure 3: Preferred methods of losing weight, 2005

Choosing organic as a healthy option

‘Healthy eating’ population is fastest growing

Figure 4: Trends in UK population, by age group, 2000-05

Consumers also becoming more prosperous – but reining in their spending

Figure 5: UK adult population, by socio-economic group, 2000-10

Figure 6: Trends in UK PDI and consumer expenditure, 2000-10

Market Size and Trends

Food and drink expenditure

Figure 7: UK household expenditure on food and non-alcoholic drink, at current and constant prices, 1999-2004

Figure 8: UK total household expenditure, at current prices, 1999-2004

Average household spend on food by type

Figure 9: Detailed average household expenditure on food, per person per week, 1975-2002/03

Review markets generally see an increase in retail sales

Figure 10: UK retail value sales of selected foods, by type, 2000-05

Healthy variants perform differently from market to market

Figure 11: UK retail value sales of selected ‘healthier’ foods, by type, 2000-05

Figure 12: Reduced fat and reduced-calorie foods in other markets, 2004

Market Segmentation

Dairy products

Figure 13: UK retail value sales of dairy products, by sector, 2000-05

Figure 14: UK retail value sales of milk, by fat content, 2000-05

Figure 15: UK retail value sales of ‘healthier’ cheese, by type, 2000-05

Figure 16: UK retail value sales of ‘healthier’ yogurt, by type, 2000-05

Figure 17: UK retail value sales of ‘healthier’ spreads, by type, 2000-05

Baked goods

Figure 18: UK retail value sales of baked goods, by sector, 2000-05

Figure 19: UK retail value sales of ‘healthier’ bread, by type, 2000-05

Confectionery

Figure 20: UK retail value sales of confectionery, by sector, 2000-05

Figure 21: UK retail value sales of ‘healthier’ confectionery, by type, 2000-05

Crisps and snacks

Figure 22: UK retail value sales of crisps and snacks, by sector, 2000-05

Figure 23: UK retail value sales of ‘healthier’ crisps and snacks, 2000-05

Breakfast cereals

Figure 24: UK retail value sales of ‘healthier’ breakfast cereals, 2000-05

Distribution

Trading base

Figure 25: Numbers of food outlets, by type, 1998-2002

Figure 26: Top 20 grocery retailers in the UK, by sales, 2002/03

The Supply Structure

Manufacturers and brands

Unilever Bestfoods

HJ Heinz

McVities (United Biscuits)

Müller Dairy

Danone

Nestlé

PepsiCo

Dairy Crest

Burton’s Foods

Kraft Foods UK and Ireland

Premier Foods

Wrigley UK

Cadbury Trebor Bassett

McNeil Consumer Healthcare (Johnson & Johnson)

Arla Foods UK plc

New Product Development

Comparison of new product introductions, by product claim

Figure 27: Number of product introductions in UK, by product claim and by sector, 12 months to July 2005

Figure 28: Number of new product introductions, by product claim, 1996-July 2005

Figure 29: (Graph) Number of new product introductions, by product claim, 1996-July 2005

Figure 30: Number of new product introductions, by product claim, by year, 1996-July 2005

New product launches, June-August 2005

The Consumer

Figure 31: Penetration of selected foods, by country, 2004

Food trends in GB – winners and losers

Figure 32: Penetration of selected foods, UK, 2002-04

Consumption of selected foods in GB

Figure 33: Consumption of selected foods in GB, 2004

Salad cream and mayonnaise

Salad dressings

Block cheese

Butter

Margarine/spreads

Figure 34: Consumption of selected foods in GB, 2004

Breakfast cereals

Yogurt

Ice cream in blocks and tubs

Ice cream bars and sticks

Sweet biscuits and crackers

Figure 35: Consumption of selected foods in GB, 2004

Chocolate confectionery

Sugar confectionery – mints

Crisps and snacks

The Consumer – Healthy Eating

Figure 36: Attitudes towards food and diet, by country, 2004

Figure 37: Attitudes towards food and diet in GB, 2001-04

Figure 38: Attitudes towards food and diet in GB, by gender and age, 2004

Figure 39: Attitudes towards food and diet, by income and working status, 2004

Figure 40: Attitudes towards food and diet, by region, 2004

Figure 41: Attitudes towards food and diet, by presence of children and household size, 2004

The Consumer – Identifying Target Groups

Perpetual Dieters (28% of GB adults)

Marketing implications

Sensibles (16% of GB adults)

Marketing Implications

Puritanicals (15% of GB adults)

Marketing Implications

Ethicals (11% of GB adults)

Marketing Implications

Slobs (30% of GB adults)

Marketing Implications

Polar opposites: slobs and dieters

Figure 42: Division of GB adults into healthy eating typologies, 2004

Figure 43: GB typologies within the European context, 2004

The Consumer – Detailed Demographics

Target groups

Figure 44: Profile of Mintel’s Target Groups, GB, 2004

Penetration and frequency of eating selected foods

Figure 45: Penetration and frequency of eating salad cream and mayonnaise, by demographic sub-group, 2004

Salad dressings

Figure 46: Penetration and frequency of eating salad dressings, by demographic sub-group, 2004

Cheese

Figure 47: Penetration and frequency of eating cheese in blocks, by demographic sub-group, 2004

Butter

Figure 48: Penetration and frequency of eating butter, by demographic sub-group, 2004

Margarine/spreads

Figure 49: Penetration and frequency of eating margarine/spreads, by demographic sub-group, 2004

Breakfast cereals

Figure 50: Penetration and frequency of eating breakfast cereals, by demographic sub-group, 2004

Yogurt

Figure 51: Penetration and frequency of eating yogurt, by demographic sub-group, 2004

Ice cream

Figure 52: Penetration and frequency of eating ice cream in blocks/tubs, by demographic sub-group, 2004

Figure 53: Penetration and frequency of eating ice cream bars and sticks, by demographic sub-group, 2004

Biscuits

Figure 54: Penetration and frequency of eating sweet biscuits and crackers, by demographic sub-group, 2004

Chocolate confectionery

Figure 55: Penetration and frequency of eating chocolate bars, by demographic sub-group, 2004

Figure 56: Penetration and frequency of eating other chocolate, by demographic sub-group, 2004

Sugar confectionery - mints

Figure 57: Penetration and frequency of eating mints, by demographic sub-group, 2004

Chewing gum

Figure 58: Penetration and frequency of using chewing gum, by demographic sub-group, 2004

Crisps and snacks

Figure 59: Penetration and frequency of eating potato crisps and snacks, by demographic sub-group, 2004

Figure 60: Penetration and frequency of eating other savoury snacks, by demographic sub-group, 2004

Prospects

Suppliers helping people eat more healthily

Clearer labelling to help healthy food choices

Reduced fat is a key product claim, but other ingredients also need monitoring

Forecast

Becoming healthier – grudgingly

Figure 61: Forecast for retail value sales of healthier sections of selected markets, by type, current prices in euros, 2005-10

The truth behind healthier products performance

Only just faster than all food

Figure 62: Forecast for UK retail value sales of healthier sections of selected markets, by type, current prices in Sterling, 2005-10

It depends on the sector

Quite different consumer bases

Typologies’ eating habits

Figure 63: Comparative consumption patterns of selected foods by typologies, 2004

Confirming the typologies?

And showing the anomalies

The impact of the evolution of typologies

Figure 64: Forecast change in size of Mintel’s target groups, 2005-10

Looking healthier…

…from a low starting point

Figure 65: Impact of changing typologies on selected foods, 2005-10