Healthy Eating - Spain - October 2005

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Healthy Eating - Spain - October 2005
Market Report, October 2005, 535 €

Description

About this reportEuropean Consumer Goods Intelligence is a unique series of fmcg market research reports, written by industry experts and incorporating exclusive insight into consumer activity and market trends.They are designed to guarantee that every stage of your advertising, marketing or new product development process is focused towards genuine demand and real opportunity.By the end of 2003, over 35 fmcg sector titles will be available, ranging from 'Beer' and 'Snack Foods' to 'Haircare' and 'Fabric Care'.
Every title includes five, market-specific reports, investigating that sector in France, Germany, Italy, Spain and the UK.Each report contains comprehensive analysis into:Market sizes Market trends Leading manufacturers Consumer trends Sales forecasts This unique level of coverage ensure that your R&D, category management and marketing teams have both an holistic understanding of the sector and a valuable insight into local sector trends and consumer habits.
This research is relevant at any level of the decision making process, whether it be the initial developmental stages or the later brand building exercises.Should you wish to order more than one market report, please call the above number to discuss potential multiple-purchase discounts.

Sommaire

Contents

Introduction

Definitions

Consumer research

Abbreviations

Executive Summary

Growing demand for healthy, convenient food choices

Relationship between health and diet

Low fat is an important ‘healthy’ category

Traditional stores losing out to grocery multiples

International companies take market leadership

Fat-free products likely to be well received in Spain

Market Drivers

Changing lifestyles influence food demand

Figure 1: Trends in Spanish population, by age, 2000-05

Health problems are on the increase

Figure 2: Population with chronic illnesses, by gender, 1999-2003

Figure 3: Overweight population, by country, 1996

Figure 4: Losing weight, by country, 2004

Employment influences changing eating habits

Figure 5: Trends in Spanish employment, 1998-2003

Household size

Figure 6: Trends in number of Spanish households, by size, 1998-2002

Market Size and Trends

Population growth and benign economic climate benefit food & drink spend

Figure 7: Spanish consumer expenditure on food and non-alcoholic drink, at current and constant prices, 1999-2004

Total expenditure outpaced by expenditure on food & drink

Figure 8: Food as % of total household expenditure, 1999-2004

Fastest growth recorded by fruit, slowest by oils & fats

Figure 9: Spanish household expenditure on food, by category, 1999-2002

Healthy variants gain share of reviewed food markets

Figure 10: Spanish retail value sales of selected food markets, 2000-05

Figure 11: Spanish retail value sales of selected ‘healthy’ foods, by market, 2000-05

Disparity in ‘healthy’ growth influence by sectors

Figure 12: Spanish ‘healthy’ foods sales growth, by market, 2000-05

Market Segmentation

Baked goods

Figure 13: Spanish retail value sales of baked goods, by sector, 2000-05

High fibre dominates ‘healthy’ bread

Rapid growth of low fat & low sugar cakes and pastries

Figure 14: Spanish retail value sales of ‘healthy’ baked goods, by sector, 2000-05

Dairy foods

Figure 15: Spanish retail value sales of dairy products, by sector, 2000-05

Enriched milks raise consumer interest

Bifidus products drive growth in yogurts

Increasingly popular reduced fat butter and functional spreads

Figure 16: Spanish retail value sales of ‘healthy’ dairy products, by sector, 2000-05

Introduction of functional cheeses

Low penetration for ‘healthy’ cream

Confectionery

Figure 17: Spanish retail value sales of confectionery, by sector, 2000-05

Figure 18: Spanish retail value sales of ‘healthy’ confectionery, by sector, 2000-05

Crisps and snacks

Figure 19: Spanish retail value sales of crisps and snacks, 2000-05

Breakfast cereals

Figure 20: Spanish retail value sales of breakfast cereals, 2000-05

Distribution

Traditional stores losing share to multiples

Figure 21: Spanish retail value sales of selected foods, by outlet type, 2003-05

Supermarkets

Hypermarkets

Discounters

Overview of grocery retailing in Spain

The Supply Structure

Baked goods

Dairy foods

Confectionery

Crisps and snacks

Breakfast cereals

New Product Development

Dairy – milk

Yogurt

Yellow fats

Cheese

Confectionery – chocolate

Sugar confectionery

Gum

Cereals

Crisps and snacks

Bakery products – bread

Cakes and pastries

Biscuits

Comparison of new product introductions, by product claim

Figure 22: Number of product introductions in Spain, by product claim and by sector, 12 months to July 2005

Figure 23: Number of new product introductions, by product claim, by country, 1996-July 2005

Figure 24: New product introductions by product claim, by country, 1996-July 2005

Figure 25: Number of new product introductions, by product claim, by year, 1996-July 2005

New product launches, June-August 2005

The Consumer

Figure 26: Penetration of selected foods, by country, 2004

Consumption of selected foods in Spain

Cooking oils

Figure 27: Consumption of selected foods in Spain, 2004

Mayonnaise

Salad dressings

Cheese in blocks

Butter

Margarine/spreads

Figure 28: Consumption of selected foods in Spain, 2004

Breakfast cereals

Yogurt

Ice cream in blocks and tubs

Figure 29: Consumption of selected foods in Spain, 2004

Crispbread

Savoury biscuits

Sweet biscuits

Chocolate confectionery

Figure 30: Consumption of selected foods in Spain, 2004

Sugar confectionery – mints

Chewing gum

Potato crisps and snacks

Other savoury snacks

The Consumer – Healthy Eating

Figure 31: Attitudes towards food and diet, by country, 2004

Attitudes towards food and diet in Spain

Figure 32: Attitudes towards food and diet, by gender and age, 2004

Figure 33: Attitudes towards food and diet, by income and working status, 2004

Figure 34: Attitudes towards food and diet, by region, 2004

Figure 35: Attitudes towards food and diet, by presence of children and household size, 2004

The Consumer – Identifying Target Groups

Perpetual Dieters (21% of Spanish adults)

Marketing implications

Sensibles (24% of Spanish adults)

Marketing Implications

Puritanicals (20% of Spanish adults)

Marketing Implications

Ethicals (26% of Spanish adults)

Marketing Implications

Slobs (6% of Spanish adults)

Marketing Implications

Spanish concern for how food is produced

Figure 36: Division of Spanish adults into healthy eating typologies, 2004

Figure 37: Spanish typologies within the European context, 2004

The Consumer – Detailed Demographics

Target groups

Figure 38: Profile of Mintel’s Target Groups in Spain, 2004

Cooking oils

Figure 39: Penetration and frequency of using oils, by main shoppers, by demographic sub-group, 2004

Mayonnaise

Figure 40: Penetration and frequency of eating mayonnaise, by demographic sub-group, 2004

Salad dressings

Figure 41: Penetration and frequency of using salad dressings, by demographic sub-group, 2004

Cheese in blocks

Figure 42: Penetration and frequency of eating cheese in blocks, by demographic sub-group, 2004

Butter

Figure 43: Penetration and frequency of eating butter, by demographic sub-group, 2004

Margarine/spreads

Figure 44: Penetration and frequency of eating margarine, by demographic sub-group, 2004

Breakfast cereals

Figure 45: Penetration and frequency of eating breakfast cereals, by demographic sub-group, 2004

Yogurt

Figure 46: Penetration and frequency of eating yogurt, by demographic sub-group, 2004

Ice-cream in blocks and tubs

Figure 47: Penetration and frequency of eating ice-cream, by demographic sub-group, 2004

Ice-cream bars and sticks

Figure 48: Penetration and frequency of eating ice-cream bars and sticks, by demographic sub-group, 2004

Crispbread

Figure 49: Penetration and frequency of eating crispbread, by demographic sub-group, 2004

Savoury biscuits

Figure 50: Penetration and frequency of eating savoury biscuits, by demographic sub-group, 2004

Sweet biscuits

Figure 51: Penetration and frequency of eating sweet biscuits, by demographic sub-group, 2004

Chocolate bars

Figure 52: Penetration and frequency of eating chocolate bars, by demographic sub-group, 2004

Other chocolate

Figure 53: Penetration and frequency of eating other chocolate, by demographic sub-group, 2004

Mints

Figure 54: Penetration and frequency of eating mints, by demographic sub-group, 2004

Chewing gum

Figure 55: Penetration and frequency of eating chewing gum, by demographic sub-group, 2004

Potato crisps

Figure 56: Penetration and frequency of eating potato crisps and snacks, by demographic sub-group, 2004

Other savoury snacks

Figure 57: Penetration and frequency of eating other savoury snacks, by demographic sub-group, 2004

Prospects

Continuing demand for healthy food

Spaniards like to read the food labels

More fat-free snacks

Suppliers will further encourage interest in healthy eating

Forecast

Healthy progress

Figure 58: Forecast for Spanish retail value sales of selected ‘healthier’ foods, by type, in current terms, 2005-10

Approaching €4 billion

Smaller markets to catch up

High healthy penetration in some confectionery sectors will slow growth rate

New lease of life for ‘healthy’ dairy

Figure 59: Forecast for Spanish retail value sales of selected ‘healthier’ foods, by type, at 2000 prices, 2005-10

Women key

Target groups’ food preferences

Figure 60: Comparative consumption patterns of selected foods by Mintel’s target groups, 2004

High scores for slobs…

…and Perpetual Dieters

Sensibles and Puritanicals live up to their name

The impact of the evolution of Mintel’s target groups

Figure 61: Forecast of changes in Mintel’s target groups, 2005 and 2010

Wholesome foods to benefit from target group changes

The implications for food

Figure 62: Impact of changing typologies on selected product areas, 2005-10