Healthy Eating France

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Healthy Eating France
Market Report, September 2005, 535 €

Description

About this reportEuropean Consumer Goods Intelligence is a unique series of fmcg market research reports, written by industry experts and incorporating exclusive insight into consumer activity and market trends.They are designed to guarantee that every stage of your advertising, marketing or new product development process is focused towards genuine demand and real opportunity.By the end of 2003, over 35 fmcg sector titles will be available, ranging from 'Beer' and 'Snack Foods' to 'Haircare' and 'Fabric Care'.
Every title includes five, market-specific reports, investigating that sector in France, Germany, Italy, Spain and the UK.Each report contains comprehensive analysis into:Market sizes Market trends Leading manufacturers Consumer trends Sales forecasts This unique level of coverage ensure that your R&D, category management and marketing teams have both an holistic understanding of the sector and a valuable insight into local sector trends and consumer habits.
This research is relevant at any level of the decision making process, whether it be the initial developmental stages or the later brand building exercises.Should you wish to order more than one market report, please call the above number to discuss potential multiple-purchase discounts.

Sommaire

Contents

Introduction

Definitions

Consumer research

Abbreviations

Executive Summary

More snacking, but diet conscious

High growth for sweet products

Healthy dairy products

Healthy options in all categories

Hard discount sales grow

Young and old healthy eaters

Number of ‘healthy’ consumers set to grow to 2010

A healthy future

Market Drivers

Changing attitudes to meal times

Very diet conscious

Figure 1: Attitudes towards weight, by country, 2004

Figure 2: Overweight population, by country, 1996

Figure 3: Percentage of energy available from fat per day, by country, 1970-1999

Growing concern about childhood obesity

More working women

Figure 4: Trends in French employment, 1998-2003

Reasons to be healthy

Figure 5: Trends in French population, by age, 2000-05

Higher cost of healthy eating

Figure 6: Trends in French PDI and consumer expenditure, at current and constant prices, 2000-05

Smaller households eat more healthily

Figure 7: Trends in number of households in France, by size, 2000-05

Tastier healthy products

Market Size and Trends

Figure 8: French retail value sales of food and non-alcoholic drink, at current and constant prices, 1999-2004

Figure 9: Food spend as % of total consumer expenditure, 1999-2004

Figure 10: Consumer expenditure on food and non-alcoholic drink in France, by type, 2000-04

Figure 11: French retail value sales of selected foods, by type, 2000-05

Market Segmentation

Dairy

Figure 12: French retail value sales of dairy foods, by sector, 2000-05

Yogurt/fromage frais has largest share taken by ‘healthy’ options

Bakery

Figure 13: French retail value sales of bread, cakes and pastries and biscuits, by sector 2000-05

Crisps and snacks

Figure 14: French retail value sales of crisps and snacks, by sector, 2000-05

Confectionery

Figure 15: French retail value sales of confectionery, by sector, 2000-05

Breakfast cereals

Figure 16: French retail value sales of breakfast cereals, by sector, 2000-05

Distribution

Hard discounters are challenging the grocery multiples in all markets

Figure 17: French retail value sales of dairy products, by outlet type, 2003-05

Figure 18: French retail value sales of crisps and snacks, 2003-05

Figure 19: French retail value sales of sugar confectionery, 2003-05

Figure 20: French retail value sales of breakfast cereals, 2003-05

Food retailing in France

Figure 21: Number of French retail outlets, 1998-2003

The Supply Structure

Dairy

Confectionery

Breakfast cereals

Crisps and snacks

Baked goods

Companies and brands

Danone Group

Kellogg France

Lactalis Group

Nestlé France

Sodiaal

New Product Development

Dairy

Baked goods

Confectionery

Breakfast cereals

Comparison of new product introductions, by product claim

Figure 22: Number of product introductions in France, by product claim and by sector, 12 months to July 2005

Figure 23: Number of new product introductions, by product claim, 1996-July 2005

Figure 24: (Graph) Number of new product introductions, by product claim, 1996-July 2005

Figure 25: Number of new product introductions, by product claim, by year, 1996-July 2005

New Product launches June-August 2005

The Consumer

Figure 26: Penetration of selected foods, by country, 2004

Trends in food consumption – winners and losers

Figure 27: Penetration of selected foods in France, 2002-04

Consumption of selected foods

Figure 28: Consumption of selected foods in France, 2004

Cooking oils

Mayonnaise

Salad dressings

Cheese in blocks

Butter

Figure 29: Use of selected foods in France, 2004

Margarine/spreads

Breakfast cereals

Yogurt

Ice cream

Figure 30: Consumption of selected foods in France, 2004

Crispbread

Savoury biscuits

Sweet biscuits

Chocolate confectionery

Figure 31: Consumption of selected foods in France, 2004

Sugar confectionery – mints and gums

Potato crisps and other savoury snacks

The Consumer – Healthy Eating

Figure 32: Attitudes towards food and diet, by country, 2004

Figure 33: Attitudes towards food and diet in France, 2001-04

Figure 34: Attitudes towards food and diet, by gender and age, 2004

Figure 35: Attitudes towards food and diet, by income and working status, 2004

Figure 36: Attitudes towards food and diet, by region, 2004

Figure 37: Attitudes towards food and diet, by presence of children and household size, 2004

The Consumer – Identifying Target Groups

Perpetual Dieters (25% of French adults)

Marketing implications

Sensibles (16% of French adults)

Marketing implications

Puritanicals (24% of French adults)

Marketing implications

Ethicals (22% of French adults)

Marketing Implications

Slobs (13% of French adults)

Marketing Implications

French are most concerned about food content

Figure 38: Division of French adults into healthy eating typologies, 2004

Figure 39: French typologies within the European context, 2004

The Consumer – Detailed Demographics

Target groups

Figure 40: Profile of Mintel’s Target Groups, France, 2004

Cooking oils

Figure 41: Penetration and frequency of using cooking oils, by demographic sub-group, 2004

Mayonnaise

Figure 42: Penetration and frequency of eating mayonnaise, by demographic sub-group, 2004

Salad dressings

Figure 43: Penetration and frequency of using salad dressings, by demographic sub-group, 2004

Cheese in blocks

Figure 44: Penetration and frequency of eating cheese in blocks, by demographic sub-group, 2004

Butter

Figure 45: Penetration and frequency of eating butter, by demographic sub-group, 2004

Margarine/spreads

Figure 46: Penetration and frequency of eating spreads, by demographic sub-group, 2004

Breakfast cereals

Figure 47: Penetration and frequency of eating breakfast cereals, by demographic sub-group, 2004

Yogurt

Figure 48: Penetration and frequency of eating yogurt, by demographic sub-group, 2004

Ice cream in tubs

Figure 49: Penetration and frequency of eating ice cream, by demographic sub-group, 2004

Ice cream bars and sticks

Figure 50: Penetration and frequency of eating ice cream bars and sticks, by demographic sub-group, 2004

Crispbread

Figure 51: Penetration and frequency of eating crispbread, by demographic sub-group, 2004

Savoury biscuits

Figure 52: Penetration and frequency of eating savoury biscuits, by demographic sub-group, 2004

Sweet biscuits

Figure 53: Penetration and frequency of eating sweet biscuits and crackers, by demographic sub-group, 2004

Chocolate confectionery

Figure 54: Penetration and frequency of eating chocolate bars, by demographic sub-group, 2004

Figure 55: Penetration and frequency of eating other chocolate, by demographic sub-group, 2004

Mints

Figure 56: Penetration and frequency of eating mints, by demographic sub-group, 2004

Chewing gum

Figure 57: Penetration and frequency of using chewing gum, by demographic sub-group, 2004

Potato crisps

Figure 58: Penetration and frequency of eating potato crisps and snacks, by demographic sub-group, 2004

Other savoury snacks

Figure 59: Penetration and frequency of eating other savoury snacks, by demographic sub-group, 2004

Prospects

A growing snacking habit

But traditional eating habits remain important

Health plus convenience

Older consumers are most health concerned

Figure 60: Projections in French population, by age group, 2005-09

Buoyant economy and employment boosts healthy convenience sector

Forecast

A healthy scenario

Figure 61: Forecast for French retail value sales of selected foods, by type, in current terms, 2005-10

Changing patterns

Real growth fluctuating – but trend is upwards

Figure 62: Forecast for French retail value sales of selected foods, by type, in constant terms, 2005-10

Incomes have a bearing

Typologies’ eating habits

Figure 63: Comparative consumption patterns of selected foods by Mintel’s Target Groups, 2004

Not always the obvious

The impact of the evolution of typologies

Figure 64: Forecast change in size of Mintel’s target groups, 2005-10

More scrutiny

The implications for food

Figure 65: Impact of changing typologies on selected product areas to 2010