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Health and Wellness Tourism Global
Market Report, August 2005, 445  €


Description

About this reportTravel & Tourism Analyst is a bimonthly newsletter providing an examination of the travel industry, sector by sector.
Each issue includes five objective and detailed studies on sectors and issues of interest and importance, across the international tourism industry.Transport - from air transport and car hire, to the cruise industry, rail and coach travelOutbound Markets - detailed profiles of the world's leading tourism origin countriesMarket Segments - key sectors of the travel and tourism industry, ie youth travelAccommodation, Leisure and Theme Parks - the performance of the hotel industry, resorts, timeshare, as well as developments in the attractions marketTravel Distribution and Technology - the travel trade worldwide, including the impact of new technology on travel distribution and marketingFinancial Services - ranging from tourism investment to paying for travelOccasional Studies - other significant issues, such as the role of tourism organisations and the impact of travel on the environment.


Sommaire
 
Contents
 

 
Summary
 

 
Introduction
 

 
Historical overview
 
Data Sources
 

 
What is ‘Wellness’?
 
Figure 1: Elements of wellness
 
Definitions of Wellness Tourism
 
Figure 2: Positioning of wellness tourism
 
Figure 3: Positioning of wellness tourism in terms of demand
 
The Development of Wellness Tourism
 

 
Key factors
 
Age
 
The changing value of health
 
The shift from passive to active health
 
Stress in a 24/7 world
 
The spread of health consciousness
 
Traveller sophistication
 
The changing role of women
 
Characteristics of Wellness Tourism
 

 
Spas: no longer just for the rich and elderly
 
Figure 4: Annual percent of revenue growth
 
Figure 5: Key findings about the spa industry
 
Medical tourism: combining treatments and travel
 
Wellness Tourists
 

 
Figure 6: Importance of wellness components and parameters as seen by guests
 
Wellness hotels
 
Figure 7: Importance performance of wellness hotels
 
Certification programmes
 
Case Studies
 
Hungary
 
Overview of tourism in Hungary
 
Re-branding of Hungary as a wellness destination
 
Rich thermal waters in Hungary
 
Wellness tourism development by the government
 
Promotion of wellness tourism by the NTO
 
Wellness tourism destinations
 
Prospects of wellness tourism in Hungary
 
Thailand
 
Overview of tourism in Thailand
 
Figure 8: Key tourism statistics for Thailand, 2000-04
 
Setting the global standard for destination spas
 
Building on success: The push to develop medical tourism
 
Japan
 
Emergence of Japanese-style wellness tourism
 
Development of spa tourism in Japan
 
Current development of spa-based wellness tourism
 
Figure 9: Capacity of accommodation with hot springs resorts in Japan, 1980-2002
 
Figure 10: Number of spa-based public bathhouses in Japan, 1980-2002
 
Wellness hotels
 
Prospects and challenges of wellness tourism in Japan
 
India
 
Medical tourism in India?
 
Target markets
 
Medical operators
 
State-based initiatives
 
Maharashtra
 
Kerala
 
Karnataka
 
Goa
 
Austria
 
Austria as a world leader in wellness tourism
 
Background for the development of wellness tourism
 
Figure 11: Bednights in all forms of accommodation in Austria (foreign and domestic travellers)
 
Overview of wellness tourism in Austria
 
Figure 12: Domestic traveller health holiday trips of four nights or more
 
Organisations promoting wellness tourism
 
Types of wellness tourism
 
Spa-based
 
Alpine
 
Figure 13: Alpine wellness value chain
 
Trends in Wellness Tourism
 

 
New delivery channels
 
Expanding target markets
 
Emerging treatments
 
Medical tourism trends
 
Demand trends
 
Outlook
 

 
Emergence of global chains and brands?
 
Growth in segmentation likely
 
Index to TTI Destination Reports 1993-2004
 
Country reports
 
City reports
 
Index to Travel & Tourism Analyst
 

 
Index grouped by geographic area
 
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