Pioneer experiences and future outlook At this time of HDTV service launches in Europe, this report provides details on the market’s growth prospects on the Old Continent, and the various core elements that operators need to take into account to ensure the success of high-definition TV.Drawing on the lessons learned from deployments in the United States, this report addresses the key elements of high-definition TV:
• Which network is best suited to HDTV (satellite, cable, DTT)?
• How vast a deployment of HD-ready sets? What service policies?
• Do TV channels benefit from the transition and what conditions for HD programmes will be available (production vs.
acquisition)?By examining growth prospects (existing and forecast base, price, manufacturer strategies), the report provides HDTV service deployment forecasts for Europe (networks, pay-TV, free to air….).