Consumers are increasingly concerned with their health.
The effect has been a huge increase in the demand for various types of food and drinks with fortified, functional and organic products experiencing the most significant increase.
However, the consumer also finds they have less time and hence are buying more convenience goods.
The problem for the manufacturer of today, is to marry convenience with the new trends, but how can this be achieved both profitably and efficiently?Our Growth Strategies in Ingredients management report will show you why and how the answer lies with ingredients companies.The report analyses the key trends in the global ingredients market, enabling you to understand the recipe for success.
It provides an overview of the ingredients market followed by a comprehensive analysis of the four major ingredient types: sweeteners, fat replacers, functional ingredients and vitamins and minerals.
It then identifies the fastest growing products from each product group, illustrated by case studies from Datamonitor's Worldwide Innovations Network.KEY BENEFITS TO YOU
• Evaluation of the markets of France, Germany, Netherlands, Italy, Spain, Sweden, UK, USA and Australia.

• Data on the global ingredients market, analyzing the dynamics of each of the following sectors - bakery and cereals, confectionery, dairy, snacks and soft drinks.

• Future outlook and unique survey - a comprehensive survey of 152 industry executives in Western Europe and North America focussing on expected developments in ingredients and the factors affecting their uptake.

• Category analysis - examination of developments in sweeteners, fat replacers, functional ingredients, vitamins and minerals.

• Market dynamics - key drivers by consumer, detailing social, economic and cultural developments influencing the demand for food and drinks and the implications these have for ingredients suppliers.