Products marketed on generic terms such as ‘easy to open’ or ‘quick to serve,’ no longer have appeal; consumers now expect much more from their convenient products, such as health benefits, customization, on-the-go consumption and premium convenience products.
Growth Opportunities in Convenience Food and Drinks: Future trends and innovation strategies is the definitive report for the future of the convenience market.
Discover the future of the convenience market and the growth opportunities in the fresh convenience, portion controlled, kid’s convenience, ultra convenient, on-the-go and personalized convenience trends.
The report analyses the countries and food and drink categories where manufacturers are pioneering innovation in convenience, enabling you to benchmark your strategies by identifying the consumer factors driving the convenience market through lifestyle data, key convenience product data and convenience trends forecasts to 2010.