Confectionery is one of the most dynamic and innovative sectors in the food industry.
Key characteristics of the confectionery sector include: strong brand names, impulse buying, product innovation, and strong merchandising.
The two main segments in the confectionery market are chocolate and sugar confectionery.
Much of the recent growth in the international confectionery market has been in terms of volume, rather than value.
This has been due to a variety of factors, such as discounting by retailers in the developed economies and lower prices in general.This report presents a very comprehensive and analytical picture of the global confectionary market.
It also analyses the major regional confectionary markets, the government regulations and the potential of the industry.
It assesses the performance of major players in the highly competitive market and the strategies they have adopted over the years.
This report is a very useful tool for anyone who is interested in the issues, potential and competition in the global confectionery market.