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Future of Meal Solutions in Europe
Market Report, August 1998, 795  €


Description

Chilled meal solutions in Spain are growing at 178% year-on-year.
West European chilled ready meals are worth US$2.3bn and are growing at nearly 30% per annum.
Information for business solutions Opportunities abound for manufacturers, retailers and foodservice companies as meal solutions continue their extraordinary growth.
The situation is attracting many new entrants and these companies, along with the incumbents, are driving the issue to the cutting edge in new product development, new store formats and new merchandising techniques.
Can you keep up? Do you know the key consumer drivers that are influencing investment decisions? Do you know which European foodservice market is growing the quickest? Do you know how new product ranges are impacting on store formats? Do you know whether home meal replacement is as successful in the UK and Europe as in the US? However advanced you are currently, you can use our analysis to make fresh decisions or support existing strategy and ensure that you take your share of a growing market.Increase your profits in key areas: Understand key consumer drivers - The average household size is in steady decline across Europe and in 1997 was 2.5 persons.
How are you responding to the end of family meals? Exploit foodservice takeaways - in 1997 foodservice takeaways were worth US$17 billion across Europe but over US$100 billion in the US.
Will the European market grow to the same size as the US and will you be part of it? Profit from new retail formats - in Spain food sales per square foot have declined by 33% for hypermarkets.
Are you already sourcing city-centre sites as the out-of-town sector nears saturation? Invest in Home Meal Replacement - in one Carrefour store home meal replacement accounts for nearly £1m of revenue per annum.
Are you planning a dedicated meal solutions area?


Sommaire
 
CHAPTER 1: EXECUTIVE SUMMARY

CHAPTER 2: INTRODUCTION

CHAPTER 3: CONSUMER DRIVERS

CHAPTER 4: FOODSERVICE TAKEAWAYS

CHAPTER 5: RETAIL CHANNELS

CHAPTER 6: HOME MEAL REPLACEMENT

CHAPTER 7: SURVEY RESULTS

CHAPTER 8: FORECASTS AND CONCLUSIONS

CHAPTER 9: APPENDIX
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