Future Product Opportunities in Cosmeceuticals: Innovation in food and drinks with beauty benefits

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Future Product Opportunities in Cosmeceuticals: Innovation in food and drinks with beauty benefits
Market Report, July 2007, 1528 €

Description

Some key findings from this report...
• Of all cosmeceutical food and drinks launched in 2005, soft drinks took the largest share at 35.1% rising to 35.5% in 2007.
The food industry remains quite far behind soft drinks in terms of NPD advancement, brand power and marketing development.
• Between 2005 and 2007 the sharpest rise in new cosmeceutical food and drink product launches was in Europe.
In 2005, 14% of global cosmeceutical NPD originated in Europe and this rose to 23% in 2007.
• Sweet flavors dominate the cosmeceuticals market, particularly fruits and natural flavors.
All of the top 15 flavors are sweet and nine of those are fruits.
• The US has highest spend per capita for both cosmeceutical personal care products and nutraceuticals.
The US nutraceuticals market was worth US $21.3bn in 2006 indicating significant cosmeceutical growth opportunities.Future Product Opportunities in CosmeceuticalsInnovation in food and drinks with beauty benefits In a world where the senior population is increasing in terms of volume, share and spending power, the desire for consumers to look good, and minimize the impact of ageing is set for rapid growth over the next five years.
This is creating new opportunities in the cosmeceuticals food and drinks market.Future Product Opportunities in Cosmeceuticals: Innovation in food and drinks with beauty benefits is a new management report published by Business Insights that assesses the drivers and major trends currently influencing the market and includes examples of winning strategies adapted from the personal care sector to promote cosmeceutical food and drinks.
Best-practice examples of new products launched between 2005 and 2007 are assessed and recommendations made for future innovation ideas.
The report provides detailed insights into the global market at a regional and category level in order to identify the most accurate and specific trends to 2012.
Use this new report to identify and exploit new and emerging opportunities in cosmeceuticals more effectively.This new report will enable you to...
• Understand the key trends in cosmeceuticals from this report’s analysis of innovation by category, region and product tags, using global Productscan data of cosmeceutical food and drinks product launches between 2005 and 2007.
• Benchmark your strategies against the key players using the report’s detailed competitive analysis of leading cosmeceuticals manufacturers’ innovation strategies.
• Assess personal care and cosmeceutical food and drink opportunities in terms of their comparative beauty concerns across key product areas including anti-fatigue, anti-ageing, haircare and skincare.
• Improve the effectiveness of your NPD strategies using this report’s analysis of the key success factors and the most innovative trend leading cosmeceutical brands.
• Predict future growth areas in cosmeceuticals with this report’s analysis of nutraceutical food and drink and cosmeceutical personal care market value data across Europe and the US.Key issues examined in this report...
• Natural and organic.
Consumers are increasingly opting for more natural, fresh and organic products, so it is not surprising that this ‘natural’ interest has shifted into health and beauty foods and cosmetics.
Despite the growing organic food and drink market there still remains a gap in the market for organic cosmeceuticals.
• Convenience.
Convenience in cosmeceuticals relates to usability, for instance a series of single serve 'skincare' salad dressings were introduced to the Japanese foodservice market at the end of 2005.
• Indulgence.
There is a growing trend towards healthy indulgence products to appeal to females with a sweet tooth.
An example is Ecco Bella’s Health by Chocolate Instant Bliss Beauty Bar for beautiful skin.
• Changes in the gender divide.
Male products are starting to represent a significant share of sales in personal care products but there is a long way to go before they rival female products.P&G highlighted the market’s potential value with its acquisition of Gillette in 2005, its biggest ever.Your questions answered...
• Which is the most advanced region in terms of cosmeceutical market development?
• What are the most popular and successful flavors in cosmeceutical food and drinks?
• How are the major multinational power brands entering the market?
• Are older consumers the primary target audience for cosmeceuticals?
• Which is the leading category in terms of NPD over the past two years?
• What were the most innovative examples of cosmeceutical NPD over the last two years?

Sommaire

Table of Contents
Future Product Opportunities in Cosmeceuticals
Executive Summary 8
The cosmeceuticals market 8
Innovation and NPD 9
Convergence of the food, drinks and personal care industries 10
Conclusions 11
Chapter 1 Introduction 14
Research methodology 14
What is this report about? 14
Chapter 2 The cosmeceuticals market 18
Summary 18
Introduction 19
The emerging potential of the cosmeceuticals market 19
The nutraceuticals food and drinks market 20
The cosmeceutical personal care market 22
Growth of the cosmeceutical personal care and nutraceuticals markets 23
Cosmeceuticals and nutraceuticals spend per capita 24
Chapter 3 Innovation and NPD 28
Summary 28
Introduction 29
Category analysis 29
Regional analysis 34
Asia-Pacific 34
Europe 36
North America 38
Latin America 38
Middle East & Africa 39
Market leaders 40
Product tag analysis 41
High vitamin content 42
Single serving 43
Targeting women 43
Flavor analysis 45
Top 10 ‘ones to watch’ over the next two years 48
Chapter 4 Convergence of the food, drinks
and personal care industries 50
Summary 50
Introduction 51
Aligning personal care marketing strategies with cosmeceuticals 51
Get real 52
Baby boomers 54
Natural touch 55
Celebrity style 57
Teeth 57
Weight levels 58
Male grooming 59
Trends in beauty food and drinks 60
Haircare 60
Skincare 62
Anti-ageing 64
Tanning / bronzing 66
Anti-fatigue 68
Chapter 5 Conclusions 72
Summary 72
Introduction 72
Innovation opportunities, barriers and solutions 73
Major opportunities for cosmeceuticals 74
North America offers strongest investment opportunity 74
Asia-Pacific is most developed market and source of inspiration for NPD 75
Food brands to take lead from soft drinks 75
Future claims 76
Index 78
List of Figures
Figure 2.1: Growth, share and size of the nutraceuticals food and drinks market, 2006 21
Figure 2.2: Danone’s Essensis 22
Figure 2.3: Growth, share and size of the cosmeceutical personal care market, 2006 23
Figure 2.4: Comparative growth of the cosmeceuticals and nutraceuticals markets, 2001-2006 24
Figure 2.5: Cosmeceuticals versus nutraceuticals spend per capita, $, 2006 25
Figure 3.6: Percentage share of new product launches within global cosmeceutical market, by
category, 2005-2007 30
Figure 3.7: The Nut Company Beauty Mix 31
Figure 3.8: Emmi Aloe Vera Sensitive Jogurt Drink 32
Figure 3.9: Wonder Pan de Linaza 33
Figure 3.10: Trelis Smart Diet Soup 33
Figure 3.11: Percentage share of cosmeceutical food and drinks launched by region, 2005-2007 34
Figure 3.12: Innovative cosmeceutical products launched in Asia-Pacific 36
Figure 3.13: Innovative cosmeceutical products launched in Europe 37
Figure 3.14: Ecco Bella Health by Chocolate 38
Figure 3.15: Bomba Energy Solution E line of Anti-Aging Drinks 39
Figure 3.16: Shiseido and Coca-Cola’s Aroma Works Body Style Water 40
Figure 3.17: Kewpie Salad Charge 43
Figure 3.18: Borba Skin Balance Waters 44
Figure 3.19: Amazon Thunder Tea Bags 46
Figure 3.20: Kellogg’s Special K Cereal Biscuit Crisp 47
Figure 3.21: Coca-Cola’s V&T green tea drink 47
Figure 4.22: Noreva Norelift 55
Figure 4.23: Aloe Breeze Organics All Natural Dietary Supplement Beverage and Luna Tea Cakes
Figure 4.24: Wholebake Flax 9 Bar 58
Figure 4.25: Yagua Food for Mind & Mood drinks and Lotte Nature Bio confectionery 62
Figure 4.26: Sip 63
Figure 4.27: Cuccio Naturale’s Cuccio Naturale Grapeseed Antioxidant Oil for Hands 64
Figure 4.28: Anti-Ageing O2 66
Figure 4.29: L’eau Bronzante 67
Figure 4.30: Canaan Citron Tea 69
Figure 5.31: Gold Machine Superfood smoothie from the Naked Juice Company 75
Figure 5.32: Melodian’s natural beauty support drink 76

List of Tables
Table 3.1: Top 15 tags on cosmeceutical food & drinks, 2005-2007, % share of products
launched 41
Table 3.2: Top 15 flavors in cosmeceutical food & drinks - share of cosmeceuticals launched,
2005-2007 45
Table 5.3: Innovation opportunities and potential barriers in cosmeceuticals NPD to 2009 73