In an increasingly connected and fast-moving business environment, and with the ‘tech-savvy’ consumers on the rise, companies need to critically evaluate their online strategies and adopt a multi-channel approach across all business functions and processes.
Understanding the future of online channels is a must for any organization that hopes to compete effectively in today’s technology-centric world.“Future Online Strategies and Technologies” is a new management report that provides an in-depth analysis of the online strategies and technologies that organizations need to adopt in order to compete effectively in today’s dynamic business environment.
It also highlights a number of the pitfalls to avoid and offers valuable lessons from the industry, collected from the online experiences of leading organizations across key sectors.Use this new report to assess your current competitive position, anticipate future market threats and establish opportunities for commercial growth.Some key findings in this report...
• Increased access to and use of the Internet is driving the growth of online channels, with the population of Internet users expected to reach 1.35 billion in 2007.
• There is an increasing shift towards utilizing online channels to facilitate customer service.
The low cost and immediate qualities that such channels offer can drive value both for companies, enabling them to offer superior service for the customer.
• Web content management products can be used to deploy highly effective self-service initiatives for business partners, customers, and employees, using personalization to maintain an individual relationship.
• Almost 54 per cent of enterprises are currently using a web content management system, with a further 39 per cent considering investing in a system in 6 months’ to 2 years’ time.
• Blogging and the mobile communications channel can both have a significant impact on marketing strategies.
However, both areas represent buzzwords – as with the Internet in the late 1990s, many companies feel they must have a presence without having clearly thought out the business benefits.This new report will enable you to...
• Discover how to create long-term customer relationships and build loyalty, using this report’s analysis and advice on creating value and building long-term online customer relationships and loyalty through online channels.
• Comprehend the impact that an effective online strategy - as part of a multi-channel approach - can have on business performance, using this new report’s online technology vendor analysis.
• Gain insight into the online technologies of tomorrow and how to use them effectively through an overview of current and future online technologies, including web content management, blogging and the mobile channel, provided by this report.
• Learn from the experiences of your competitors by examining the case studies containing insights and lessons across a number of sectors and online functions - such as security, combating online competition and improving customer interaction using a multi-channel approach - included in this new report.Some key questions answered in this report...
• How can online strategies help business performance?
• What are the online experiences of other organizations?
• Which web content management vendor offers the best solution?
• How effective is online marketing?
• What do customers expect in terms of online customer service and what strategies should be implemented to effectively build online customer relationships?
• How can web content management systems be used to feed CRM databases?
• What online technologies should organizations be using?
• Is blogging a boon or liability?