Suppliers of branded snack products retailed through typical distribution strategies are experiencing considerable pressure on margins.
Future Innovations in Snacking: Convergence and competition, a new management report by Reuters Business Insight, analyses the main trends and issues in the newly defined snacks market.
Strategies undertaken by the key players, their response to changing lifestyles, new distribution strategies and progress in science and technology are all explored in detail.
The report offers an insight into the purchasing behaviour of the next generation of lifestyle conscious consumers.
The report is reviewed for the 1996 - 2000 period, covering the future forecasts of the USA, Japan, Germany, France, UK, Italy and Spain.
Future Innovations in Snacking: Convergence and competition will provide:
• Comprehensive distribution analysis, exploring the market drivers behind change in distribution strategy with a breakdown of sales through retail, Horeca and IDC’s (Impulse Distribution Channels) by country.
• Company profiles: case studies and overviews of the leading players, their financial performance and market position by product sector and country.
• The hot issues in 2001 and beyond, such as added product value, cultural developments, product development and innovations.
• Industry views, reviewing a survey of industry opinion drawn from representatives of major multinational companies, national associations and institutes.;Benefit from over 150 pages of expert insight and analysis, enabling you to:
• Build on your long term success, by benchmarking the performance of leading players, from both the mainstream and the fast growth segments.
• Forecast market growth to 2004.
• Increase your revenues by gaining an insight into the future outlook of purchasing behaviours for the next generation of lifestyle conscious consumers.
• Understand your consumer, who's changing perceptions, desires and needs make longer term success more complex.

• Gain a competitive advantage with analysis of the response of industry giants such as PepsiCo, to fast growing niche opportunities and gain otherwise unattainable research.