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The GI diet is being driven due to rising obesity, rising diabetes and because the diet can be essentially seen as a sophistication of the Atkins diet; manufacturers are driving the trend by tailoring the understanding of the slow carb model to educate consumers, highlighting the low GI ingredients of a product and reformulating product to include new benefits. This report will analyse the Glycaemic Index market by looking at consumer, manufacturer and regulatory drivers. It will analyse the market in terms of growth and innovation in Europe, US and Australia. |