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Fruit & Vegetables in the United States
Market Briefing, September 2007, 200  €


Description

Datamonitor's Fruit & Vegetables in the United States industry profile is an essential resource for top-level data and analysis covering the fruit & vegetables industry.
It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.
Scope * Contains an executive summary and data on value, volume and/or segmentation* Provides textual analysis of the industry’s recent performance and future prospects* Incorporates in-depth five forces competitive environment analysis and scorecards * Includes a five-year forecast of the industry* The leading companies are profiled with supporting key financial metrics * Supported by the key macroeconomic and demographic data affecting the market Highlights * Detailed information is included on market size, measured by value and/or volume * Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscapeWhy you should buy this report * Spot future trends and developments * Inform your business decisions * Add weight to presentations and marketing materials * Save time carrying out entry-level researchMarket DefinitionThe fruit & vegetables market reflects the sale of all types of fruit and vegetables, regardless of whether they are sold as fresh, canned or frozen produce.
Potatoes have been included within the vegetables sector.
Market values have been calculated at retail selling price (RSP), and include all applicable taxes.
Any currency conversions used to create this report have been calculated at constant 2006 annual average exchange rates.Market volumes show domestic demand for fruit and vegetables.
While fruit & vegetables used to produce beverages have been included within the market volumes, they have not been considered when calculating market values.
The players shown in the leading companies section of this report are all fruit & vegetable retailers.For the purpose of this report the Americas comprises Brazil, Canada, Mexico and the US.Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden and the UK.Asia-Pacific comprises Australia, China, Japan, India, Singapore, South Korea and Taiwan.The global figure comprises the Americas, Asia-Pacific and Europe.


Sommaire
 
TABLE OF CONTENTS
EXECUTIVE SUMMARY 3
CHAPTER 1 Market Overview 7
1.1 Market Definition 7
1.2 Research Highlights 7
1.3 Market Analysis 8
CHAPTER 2 Market Value 9
CHAPTER 3 Market Volume 10
CHAPTER 4 Market Segmentation I 11
CHAPTER 5 Market Segmentation II 12
CHAPTER 6 Five Forces Analysis 13
6.1 Buyer Power 13
6.2 Supplier Power 14
6.3 New Entrants 15
6.4 Substitutes 16
6.5 Rivarly 17
CHAPTER 7 Leading Companies 18
7.1 Wal-Mart Stores, Inc. 18
7.2 Kroger Co 22
7.3 SUPERVALU INC. 26
CHAPTER 8 Market Forecasts 29
8.1 Market Value Forecast 29
8.2 Market Volume Forecast 30
CHAPTER 9 Macroeconomic Indicators 31
CHAPTER 10 Appendix 32
10.1 Methodology 32
10.2 Industry Associations 33
10.3 Related Datamonitor Research 33

LIST OF TABLES
Table 1: United States Fruit & Vegetables Market Value: $ billion, 2002-2006 9
Table 2: United States Fruit & Vegetables Market Volume: Tons million, 2002-2006 10
Table 3: United States Fruit & Vegetables Market Segmentation I: % Share, by Value, 2006 11
Table 4: United States Fruit & Vegetables Market Segmentation II: % Share, by Value, 2006 12
Table 5: Key Facts: Wal-Mart Stores, Inc. 18
Table 6: Key Financials: Wal-Mart Stores, Inc. 21
Table 7: Key Facts: Kroger Co. 22
Table 8: Key Financials: Kroger Co. 25
Table 9: Key Facts: SUPERVALU INC. 26
Table 10: United States Fruit & Vegetables Market Value Forecast: $ billion, 2006-2011 29
Table 11: United States Fruit & Vegetables Market Volume Forecast: Tons million, 2006-2011 30
Table 12: United States Size of Population (million) , 2002-2006 31
Table 13: United States GDP (1995=100), 2002-2006 31
Table 14: United States Inflation, 2002-2006 31

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