IntroductionThis databook is a detailed information resource covering all the key data points on frozen food in Colombia.
It includes comprehensive value, volume, segmentation and market share data.
The databook supplies actual data to 2004 and full forecasts to 2009.ScopeContains information on three categories: pizza, potato products and ready meals.Provides market value, volume, expenditure and consumption data by market, segment and subsegment.Includes company and brand share data by category, as well as distribution channel data.Contains market value segmentation by demographic and socioeconomic group.HighlightsThe market for frozen food in Colombia increased between 1999-2004, growing at an average annual rate of 5.0%.The leading company in the market in 2004 was Alimentos Margarita .The second-largest player was Romagnola, with McCain in third place.Reasons to PurchaseDiscover the major quantitative trends affecting frozen food markets.Understand consumers' consumption and expenditure patterns.Understand the future direction of the market with reliable historical data and full five year forecasting.