IntroductionThis databook is a detailed information resource covering all the key data points on frozen food in Australia.
It includes comprehensive value, volume, segmentation and market share data.
The databook supplies actual data to 2004 and full forecasts to 2009.ScopeContains information on nine categories: bakery, desserts, fish & seafood, fruit, meat products, pizza, potato products, ready meals and vegetables.Provides market value, volume, expenditure and consumption data by market, segment and subsegment.Includes company and brand share data by category, as well as distribution channel data.Contains market value segmentation by demographic and socioeconomic group.HighlightsThe market for frozen food in Australia increased between 1999-2004, growing at an average annual rate of 6.0%.The leading company in the market in 2004 was McCain .The second-largest player was J.R.
Simplot Company, with Bartter Enterprises in third place.Reasons to PurchaseDiscover the major quantitative trends affecting frozen food markets.Understand consumers' consumption and expenditure patterns.Understand the future direction of the market with reliable historical data and full five year forecasting.