IntroductionThis profile contains an overview of Fortis' personal general insurance business in the UK, focusing on product and distribution strategy, in addition to the company's performance in its key lines of businessScopeUnique data on Fortis' UK personal insurance business, including premium income and performance ratiosA combination of primary and secondary research, including FSA Returns, investor relations analysis, and advertising statisticsHighlightsWinning affinity deals is a long-term strategic goal for Fortis.
The deals won in 2005 and 2006 have helped the insurer to achieve growth in lines such as household and travel in particular and have also had the benefit of making Fortis less dependent on traditional high street brokers for its revenues.Reasons to PurchaseGain insight into Fortis' corporate and personal lines strategy, along with the insurer's structure and focusUnderstand Fortis' personal lines business through unique data and analysis