Datamonitor's Foodservice in Denmark industry profile is an essential resource for top-level data and analysis covering the foodservice industry.
It includes detailed data on market size and segmentation, plus textual analysis of the key trends and competitive landscape, demographic information, and descriptions of the leading companies.Scope * Contains an executive summary and data on value, volume and segmentation* Provides textual analysis of the industry's prospects, competitive landscape and leading companies* Includes a five-year forecast of the industry* Supported by the key macroeconomic and demographic data affecting the marketWhy you should buy this report* Spot future trends and developments* Inform your business decisions* Add weight to presentations and marketing materials* Save time carrying out entry-level researchMarket DefinitionFoodservice is defined as the sale of food and drinks for immediate consumption either on the premises from which they were bought, or in designated eating areas shared with other foodservice operators, or in the case of takeaways transactions, freshly prepared food for immediate consumption.
Datamonitor's definition excludes sales through vending machines and is restricted to sales in specific foodservice channels (please see channel definitions below).The industry values are given in Operator Buying Prices, that is the amount spent by foodservice operators on the food and drink that they serve and not the amount the consumers spend on food and drinks (Operator Selling Prices - OSPs) in these channels.
The difference is the mark up the foodservice operator adds in order to cover their other costs and generate a profit.
This therefore values the market in terms of the amount of money for which food and drinks manufacturers are competing.The industry volumes are classed as the total number of visits by individuals to foodservice locations that involve the consumption of either food, or drink, or both.
As such, if several people visit one location at once and there is only one bill (e.g.
a group dining in a restaurant), the number of transactions is counted as being one for each person in the group.
Multiple purchases made during the same visit (e.g.
a person buys several drinks bought over a period of time in a bar) are counted as one transaction.
The purchase of drink with food in the same location in the same visit is also considered as one transaction, not two.The industry is broken down in to four segments: Cafes & Restaurants, Fastfood, Cost and Other.
Cafes & Restaurants includes Cafes, Pubs & Bars, Full Service Restaurants, Hotels and Retail locations; Fastfood includes Quick Service Restaurants, Takeaways, Street Vendors and Leisure Locations (cinemas, theatres etc.); Other includes Nightclubs and sales On-board boats, planes, trains or coaches; the Cost segment is characterised by the fact that a subsidy is paid (either directly or indirectly) to one of the actors involved in the transaction, or where the final consumer pays for the food at its actual cost (as opposed to a price that adds some margin to its basic cost).
The cost sector includes the following channels - workplace locations, education locations, hospitals and welfare & services locations.All currency conversions used in this profile were carried out using constant 2005 average annual exchange rates.
For the purpose of this profile, the Americas consists of Brazil, Canada, Mexico and the United States.