IntroductionThis database provides estimates of the size of the foodservice market - segmented by major channel and by food and drink product category - for 12 countries across the Asia Pacific region between 2004 and 2011.
Together with the Interactive Consumer Database it provides the complete view of product category sales that is so often missing from marketers' perspectives.ScopeHighlightsReasons to PurchaseUnderstand the current and future product and channel opportunities presented by one of the fastest-growing sectors of the food industry.See the importance of a standardized set of 25 different foodservice channels within each country, across both the profit and cost sectors.Receive the sales value data at operator buying prices - i.e.
in terms of what foodservice operators actually spend with food and drink manufacturers.