About this reportSince Mintel last reviewed the fish market in the UK, there has been some increase in sales in both current and real terms.
However, the buying base appears to be primarily the over-44s, raising concerns about the potential future of the market, particularly given the low profile of families and pre-family groups.Against this backdrop Mintel's research explores avenues for the fish sector to attract new consumers, particularly from younger demographics, to grow the market.
This will involve addressing their needs for more convenient meal solutions, instilling greater confidence in cooking with and preparing fish and developing a better knowledge of the qualities of various species.Drawing on exclusive consumer research (that establishes common attitudes held towards fish meals) and incisive market analysis, this report offers new insight that allows you to form an effective and targeted business strategy in this food sector.
Talking points analysed include:Securing the future of the fish marketSustainable sourcesThe frozen appealExactly which consumers are opting for freshThe popularity of other fish optionsFreezer brandsThe domination of the multiples in the supply structureFish in the futurePlease note that, as well as being part of Mintel’s Market Intelligence series, Fish in the UK is also part of Mintel Consumer Goods’ Fish in Europe title.
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