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Fish Spain
Market Report, October 2005, 535  €


Description

About this reportAlthough mature, the Spanish fish market is still growing - retail value sales have risen by 23% between 1999 and 2004.
Fresh fish is the largest, but slowest-growing, sector.
It takes some two-thirds of value sales and has increased 20% from 1999 to 2004.
Demand for frozen fish has benefited from the convenience offered by long storage life as well as increasing consumer awareness regarding the health benefits of fish.
Highest growth by product sector was recorded by convenience lines, notably cooked or ready-to-cook fish-based ready meals and meal centres.
Demand has benefited from increasingly busy lifestyles resulting in consumers being less able, or willing, to dedicate significant time to food preparation.
Supply has benefited from increased manufacturer interest in this relatively profitable sector.This report examines the retail market for fish in Spain.
It looks at external market drivers, market size and trends, market segmentation, distribution, the supply structure, new product development, consumer purchasing, prospects and forecasts.

Sommaire
 
Contents
 

 
Introduction
 

 
Definitions
 
Abbreviations
 
Executive Summary
 
A mature market, but still growing
 
Fresh fish takes two thirds of value sales
 
Frozen fish has under-performed
 
Canned fish has universal penetration
 
Convenience lines are increasing in popularity
 
Grocery multiples are gaining sales from fishmongers
 
Concentration in supply structure
 
Brands important in processed lines such as canned and convenience products
 
Consumption among the highest in the world
 
Market Drivers
 

 
EU policy dampens production
 
The euro
 
Figure 1: Euro to US Dollar exchange rate*, 2000-04
 
Economic growth and rising consumer expenditure
 
Figure 2: Trends in personal disposable income, consumer expenditure and GDP, at current prices, 1998-2003
 
Increasing female employment
 
Figure 3: Trends in Spanish employment, by gender, 1998-2003
 
More households, declining household size
 
Figure 4: Trends in number of Spanish households, by size, 1998-2002
 
Health awareness
 
Food scares
 
Figure 5: Attitudes towards food scares, by country, 2001-03
 
Market Size and Trends
 
Figure 6: Spanish retail value sales of fish, at current and constant prices, 1999-2004
 
Figure 7: Indexed retail value sales of fish by country, 1999-2004
 
Figure 8: Spanish retail value sales of fish, by sector, 1999-2004
 
Market Segmentation
 
Figure 9: Retail value sales of fish, % by type, by country, 2004
 
Fresh fish
 
Figure 10: Spanish retail value sales of fresh fish, by type, 2003-04
 
Figure 11: Spanish retail volume sales of fresh fish, by type, 2003-04
 
Frozen fish
 
Figure 12: Spanish retail value sales of frozen fish, by type, 2003-04
 
Figure 13: Spanish retail volume sales of frozen fish, by type, 2003-04
 
Canned/bottled fish
 
Figure 14: Spanish retail value sales of canned/bottled fish, by type, 2003-04
 
Figure 15: Spanish retail volume sales of canned/bottled fish, by type, 2003-04
 
Fish-based convenience foods
 
Figure 16: Spanish retail value sales of fish-based convenience foods, by type, 2003-04
 
Figure 17: Spanish retail volume sales of fish-based convenience foods, by type, 2003-04
 
Distribution
 
Figure 18: Spanish retail value sales of fish, by outlet type, 2002-04
 
Figure 19: Retail value sales of fish, by distribution channel, by country, 2004
 
Trading base
 
Supermarkets
 
Hypermarkets
 
Figure 20: Number of food retail outlets in Spain, 1999-2001
 
Fishmongers
 
The Supply Structure
 

 
Manufacturers’ shares
 
Figure 21: Brands’ value shares of fish, 2002-04
 
Companies and brands
 
Grupo Pescanova SA
 
Luis Calvo Sanz SA
 
Jealsa Rianxeira
 
Grupo Freiemar SA
 
Conservas Garavilla SA
 
New Product Development
 

 
Fresh fish
 
Frozen fish
 
Canned/bottled
 
Convenience products
 
New product launches 2003-04
 
The Consumer
 

 
Figure 22: Purchase of frozen and fresh fish in last week, by country, 2003
 
Figure 23: Weekly purchase of fresh or frozen fish, by gender and age, 2003
 
Figure 24: Weekly purchase of fresh or frozen fish, by income and working status, 2003
 
Figure 25: Weekly purchase of fresh or frozen fish, by region, 2003
 
Figure 26: Weekly purchase of fresh or frozen fish, by presence of children and household size, 2003
 
Level of expenditure on fresh fish
 
Figure 27: Expenditure on fresh fish in last week, by country, 2003
 
Figure 28: Expenditure on fresh fish in last week, by country, 2003
 
Figure 29: Trends in expenditure on fresh fish in Spain, 2002-03
 
Figure 30: Expenditure on fresh fish in last week, by gender and age, 2003
 
Figure 31: Expenditure on fresh fish in last week, by income and working status, 2003
 
Figure 32: Expenditure on fresh fish in last week, by region, 2003
 
Figure 33: Expenditure on fresh fish in last week, by presence of children and household size, 2003
 
Level of expenditure on frozen fish
 
Figure 34: Expenditure on frozen fish in last week, by country, 2003
 
Figure 35: Expenditure on frozen fish in last week, by country, 2003
 
Figure 36: Trends in expenditure on frozen fish in Spain, 2002-03
 
Figure 37: Expenditure on frozen fish in last week, by gender and age, 2003
 
Figure 38: Expenditure on frozen fish in last week, by income and working status, 2003
 
Figure 39: Expenditure on frozen fish in last week, by region, 2003
 
Figure 40: Expenditure on frozen fish in last week, by presence of children and household size, 2003
 
Frozen fish products
 
Figure 41: Penetration and frequency of using frozen fish products, by country, 2003
 
Figure 42: Penetration and frequency of using frozen fish products, by country, 2003
 
Figure 43: Trends in consumption of frozen fish products in Spain, 2002-03
 
Figure 44: Penetration and frequency of using frozen fish products, by gender and age, 2003
 
Figure 45: Penetration and frequency of using frozen fish products, by income and working status, 2003
 
Figure 46: Penetration and frequency of using frozen fish products, by region, 2003
 
Figure 47: Penetration and frequency of using frozen fish products, by presence of children and household size, 2003
 
Figure 48: Expenditure on frozen and fresh fish in last week, by users of frozen fish products, 2003
 
Tinned tuna and bonito
 
Figure 49: Penetration and frequency of using tinned tuna and bonito, by gender and age, 2003
 
Figure 50: Penetration and frequency of using tinned tuna and bonito, by income and working status, 2003
 
Figure 51: Penetration and frequency of using tinned tuna and bonito, by region, 2003
 
Figure 52: Penetration and frequency of using tinned tuna and bonito, by presence of children and household size, 2003
 
Attitudes towards convenience foods
 
Figure 53: Attitudes towards convenience foods, by purchase of frozen or fresh fish, 2003
 
Attitudes towards food content and food scares
 
Figure 54: Attitudes towards food content and diet, by purchase of frozen and fresh fish, 2003
 
Attitudes towards cooking and food recipes
 
Figure 55: Attitudes towards new recipes or new food products, by purchase of frozen or fresh fish, 2003
 
Target Groups
 
Figure 56: Purchase of fresh or frozen fish, by Mintel’s Target Groups, 2003
 
Figure 57: Target groups, by expenditure on fresh fish, 2003
 
Figure 58: Target groups, by expenditure on frozen fish, 2003
 
Figure 59: Target groups, by usage of frozen fish products, 2003
 
Figure 60: Target groups, by use of tinned tuna and bonito, 2003
 
Attitudes towards healthy eating
 
The Loungers (or Slobs)
 
Perpetual Dieters
 
Goody Goodies
 
Puritanicals
 
Ethicals
 
Spanish focus on food quality
 
Figure 61: Spanish health typologies vis-à-vis all Europeans, 2004
 
Spanish have healthy diets and shun snacks
 
Where does fish fit into typologies?
 
Figure 62: Fish expenditure by health typologies, 2004
 
Prospects
 
Fish forms an essential part of the Spanish diet
 
Convenience options take a small sales share at present, but popularity is growing
 
Declining fish stocks will impact on availability and prices of some species
 
Forecast
 
Some growth left
 
Figure 63: Forecast for retail value sales of fish in Spain, 2004-09
 
Growth to slow, but only in current terms
 
Convenience products do not necessarily mean increased volume sales
 
Wide catch of consumers
 
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