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Fish Pan-European Overview Europe
Market Report, October 2005, 745  €


Description

About this reportEuropean Consumer Goods Intelligence is a unique series of fmcg market research reports, written by industry experts and incorporating exclusive insight into consumer activity and market trends.They are designed to guarantee that every stage of your advertising, marketing or new product development process is focused towards genuine demand and real opportunity.By the end of 2003, over 35 fmcg sector titles will be available, ranging from 'Beer' and 'Snack Foods' to 'Haircare' and 'Fabric Care'.
Every title includes five, market-specific reports, investigating that sector in France, Germany, Italy, Spain and the UK.Each report contains comprehensive analysis into:Market sizes Market trends Leading manufacturers Consumer trends Sales forecasts This unique level of coverage ensure that your R&D, category management and marketing teams have both an holistic understanding of the sector and a valuable insight into local sector trends and consumer habits.
This research is relevant at any level of the decision making process, whether it be the initial developmental stages or the later brand building exercises.Should you wish to order more than one market report, please call the above number to discuss potential multiple-purchase discounts.


Sommaire
 
Contents
 

 
Introduction
 

 
Definitions
 
Executive Summary
 
France
 
Long-term increase in fish consumption
 
Prepared products increasing sales
 
Fishmongers lose out to hypermarkets and supermarkets
 
Multinationals lead each sector
 
New delicatessen products
 
Fresh fish appeals to older consumers
 
Germany
 
Fish market subject to mixed influences…
 
…but good overall growth
 
Frozen products gaining most
 
Discounters forge ahead as fishmongers take a tumble in sales share
 
Deutsche See, Frozen Fish and Hawesta leading
 
New products strongest for convenience lines
 
Purchase of fish closely related to income and age
 
Further growth expected, and discounters will gain more share
 
Italy
 
Fresh fish takes the lead
 
Convenience products are rising in popularity
 
Some three quarters of Italians eat fish
 
Frozen fish receiving new product development
 
Canned fish is led by tuna, and is also seeing new launches
 
Grocery multiples taking leadership of fish retailing
 
Recent rise in demand expected to continue
 
Spain
 
A mature market, but still growing
 
Fresh fish takes two thirds of value sales
 
Frozen fish has under-performed
 
Canned fish has universal penetration
 
Convenience lines are increasing in popularity
 
Grocery multiples are gaining sales from fishmongers
 
Concentration in supply structure
 
Brands important in processed lines such as canned and convenience products
 
Consumption among the highest in the world
 
UK
 
Securing the future
 
Sustainable sources
 
Frozen appeal
 
Experienced opt for fresh
 
Other fish options
 
Brands for the freezer
 
Multiples lead
 
Young and lacking in confidence
 
Wealthy and healthy
 
Fish in the future
 
Market Drivers
 
Ageing population likely to benefit fresh fish sales
 
Figure 1: Total population by gender and age, 2003
 
Figure 2: Consumer expenditure, at constant 1998 prices, 1998-2003
 
Figure 3: Total in employment, by country, 1998-2003
 
Rising numbers of women in employment good for frozen fish
 
Figure 4: Number of women in employment, by country, 1998-2003
 
Food scares have affected consumer confidence, particularly in France and Britain
 
Figure 5: Attitudes towards food scares, by country, 2001-03
 
Market Size and Trends
 
Spain is the largest market for fish in value terms
 
Figure 6: Retail value sales of fish, at current prices, by country, 1999-2004
 
Germany is the leader in terms of growth rate
 
Figure 7: Indexed retail value sales of fish, at current prices, by country, 1999-2004
 
Figure 8: Retail value sales of, % share by country, 2004
 
Figure 9: Average spend per capita, 1999-2004
 
Figure 10: Average spend per capita, 1999-2004
 
Market Segmentation
 
Fresh fish still popular in Spain
 
Figure 11: Retail value sales of fish, % by sector, by country, 2004
 
Figure 12: Retail value sales of fish, by type, by country, 2004
 
Distribution
 
Grocery multiples dominate, with greatest value sales of fish
 
Figure 13: Retail value sales of fish, by outlet type, by country, 2004
 
Figure 14: Retail value sales of fish, by outlet type, by country, 2004
 
The Supply Structure
 

 
Own-label loses out to brands in frozen and canned sectors
 
Figure 15: Retail value sales of frozen fish, brands vs. own-label, by country, 2004
 
Figure 16: Retail value sales of frozen fish, brands vs. own-label, by country, 2004
 
Figure 17: Retail value sales of canned fish, brands vs. own-label, by country, 2004
 
Figure 18: Retail value sales of canned fish, brands vs. own-label, by country, 2004
 
The Consumer
 

 
Figure 19: Purchase of frozen and fresh fish in last week, by country, 2003
 
Level of expenditure on fresh fish
 
Figure 20: Expenditure on fresh fish in last week, by country, 2003
 
Figure 21: Expenditure on fresh fish in the last week, by country, 2003
 
Level of expenditure on frozen fish
 
Figure 22: Expenditure on frozen fish in last week, by country, 2003
 
Figure 23: Expenditure on frozen fish in last week, by country, 2003
 
Frozen fish products
 
Figure 24: Consumption and frequency of using frozen fish products, by country, 2003
 
Figure 25: Frequency of using frozen fish products, by country, 2003
 
Forecast
 
Further healthy growth forecast in the fish market
 
Figure 26: Forecast retail value sales of fish, at current prices, by country, 2004-09
 
Germany is forecast to show strongest growth in value terms
 
Figure 27: Forecast indexed retail value sales of fish, at current prices, by country, 2004-09
 
Figure 28: Forecast retail value sales of fish, % share by country, 2009
 
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