About this reportDuring the period 1999-2004, the Italian fish market experienced a highly turbulent phase following a steady growth in consumer demand throughout the 1990s.
Consumer demand has been affected by successive food health scares and the rising price of fish.
Although demand recovered in 2003 and 2004, stagnation in the Italian economy has ensured that value growth in the fish market has been moderate to poor.The report looks at trends and developments in the Italian fish market, offering a unique overview of the market’s consumers and prospects.
Examining the proposition that fish has excellent prospects due to its healthy image, it explains the potential impact that industry safety issues, domestic economic conditions and global political and economic trends will have on both consumer confidence and purchasing power.
Please note that this report is published as part of “Fish in Europe”.
Should you wish to order more than one market report from within this title, please feel free to contact our Information Team to discuss potential multiple-purchase discounts.