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The German market for fast food has grown by just over 5% since 2000 to reach a value of nearly Euro 5 billion in 2001. This represents an increase of a near 49% over the five year growth period. Changing lifestyles and an increase in the number of women in employment were the main reasons for the expansion of the market. Lower disposable incomes have led to an increased demand for the less expensive meals dished up by the fast food industry. This report is part of Euromonitor’s highly successful Major Market Profiles series. These briefings provide concise, up-to-date, accurate and affordable analysis of 156 commercial, industrial and service sectors in France, Germany, the UK and the US. |