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Fast Food in Germany
Market Report, July 2002, 198  €


Description

The German market for fast food has grown by just over 5% since 2000 to reach a value of nearly Euro 5 billion in 2001.
This represents an increase of a near 49% over the five year growth period.
Changing lifestyles and an increase in the number of women in employment were the main reasons for the expansion of the market.
Lower disposable incomes have led to an increased demand for the less expensive meals dished up by the fast food industry.
This report is part of Euromonitor’s highly successful Major Market Profiles series.
These briefings provide concise, up-to-date, accurate and affordable analysis of 156 commercial, industrial and service sectors in France, Germany, the UK and the US.


Sommaire
 
Market Size

Market Sectors

Marketing Activity

Corporate Overview

Distribution

Consumer Profile

Market Forecasts

Sector Forecasts
TABLE OF CONTENTS EXECUTIVE SUMMARY 3 CHAPTER 1 Market Overview 7 1.1 Market Definition 7 1.2 Research Highlights 8 1.3 Market Analysis 9 CHAPTER 2 Market Value 10 CHAPTER 3 Market Volume 11 CHAPTER 4 Market Segmentation I 12 CHAPTER 5 Market Segmentation II 13 CHAPTER 6 Competitive Landscape 14 CHAPTER 7 Leading Companies 15 7.1 Burger King Corporation 15 7.2 McDonald's Corporation 15 7.3 Nordsee GmbH 16 7.4 Yum! Brands, Inc 16 CHAPTER 8 Market Forecasts 17 8.1 Market Value Forecast 17 8.2 Market Volume Forecast 18 CHAPTER 9 Macroeconomic Indicators 19 CHAPTER 10 Further Reading 21 10.1 Sources 21 10.2 Related Datamonitor Research 21 LIST OF TABLES Table 1: Germany Fast Food Market Value: $ million, 2000-2004 10 Table 2: Germany Fast Food Market Volume: Transactions million, 2000-2004 11 Table 3: Germany Fast Food Market Segmentation I: % Share, by Value, 2004 12 Table 4: Germany Fast Food Market Segmentation II: % Share, by Value, 2004 13 Table 5: Germany Fast Food Market Value Forecast: $ million, 2004-2009 17 Table 6: Germany Fast Food Market Volume Forecast: Transactions million, 2004-2009 18 Table 7: Germany Size of Population (million) , 2000-2004 19 Table 8: Germany GDP (1995=100), 2000-2004 19 Table 9: Germany Inflation, 2000-2004 19 Table 10: Germany Exchange Rate, 2000 20
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