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• Fast Food: Market SizeThe French market for fast food has grown by 6.6% since 2002 to reach a value of €3.8 billion (US$4.3 billion) in 2003.
• Fast Food: Market SectorsBurger outlets dominated fast food throughout the review period, taking a share of 80.5% of value sales in 2003.
• Fast Food: Share of MarketFrench companies control the greatest portion of consumer foodservice.
However, in fast food, two chains, McDonalds and Quick hold a virtual duopoly.
• Fast Food: Marketing ActivityTotal advertising expenditure in France is expected to reach €8.1 billion in 2003, this represents a 1% increase over the previous year.
• Fast Food: Corporate OverviewIndustry consolidation is likely to continue because of the high degree of market fragmentation outside of the top four players.
• Fast Food: Quick France saQuick remains the second most important fast food brand in France with sales amounting to almost €559 million, up 0.8% in 2003.
• Fast Food: Le Duff Restauration Rapide2003 figures were not available at the time of writing.
• Fast Food: Mcdonalds CorporationTurnover for the global McDonald’s Corporation in 2003 amounted to US$17.1 billion, an increase of 11% on the previous year.
• Fast Food: DistributionStand-alone continues to increase as the preferred fast food location in France reflecting the core expansion strategies of most of the major chains, which prioritize prime city center stand-alone locations for their units.
McDonald’s constitutes the majority of stand-alone units in this.
• Fast Food: Consumer ProfileConsumer expenditure on food totaled €181 billion in 2003, of which spending in foodservice represented almost 29%, one percentage drop from 2002.
• Fast Food: Market ForecastsThe market is forecast to grow by about 27% from 2004 to 2008 to reach a value of over €5 billion (US$5.7 billion).
• Fast Food: Sector ForecastsBurger outlets are predicted to remain as the largest sector in 2007, growing by about 26% over the forecast period to reach over €4 billion in sales or 79.5% of the market.
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