The French market for fast food has grown by 2.2% since 2000 to reach a value of Euro 10.4 billion (US $10.9 billion) in 2001.
Over the five year review period, value sales increased by 17.2%.
The various food scares over the review period have caused consumers to be increasingly health conscious and selective.
Their demand has been for more variety and this is reflected in new product launches at QSR’s.
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