|
· Compare the changes in demand for the different fast food sectors in the UK over the next five years · Understand the main factors affecting demand for fast food in the UK· Target the opportunities evident in the following fast food sectors: - Sandwiches- Hamburgers- Pizza & Pasta- Fish & Chips- Fried Chicken- Chinese - Indian - Mexican- Soup Compare the changes in demand for the different fast food sectors in the UK
• Appreciate what you need to achieve to keep up with your competitors, and to gain a lead on the others
• Interpret these forecasts into your own business situation and marketing plans
• Use these fully reasoned forecasts for the next five years to set your own objectives Understand the main factors affecting demand for fast food in the UK, such as:
• Consumer Expenditure
• Demographic Trends
• Lifestyle Trends
• Competitive Products Examine the nature of each fast food sector with the following analysis for each:
• Market Overview, 1996-2000
• Market Forecasts, 2001-2005
• Distribution
• Company Profiles (where available) The following fast food sectors are included in this report:
• Sandwiches
• Hamburgers
• Pizza & Pasta
• Fish & Chips
• Fried Chicken
• Chinese Take-Aways
• Indian Take-Aways
• Mexican This report includes: · Market Size, 1996-2000 (value) · Market Segmentation (value) · Trend Data, 1996-2000 · Factors Affecting Demand · Market Forecasts, 2001-2005 (value) · Critical Success Factors · Opportunities For Suppliers · Industry Structure · Profiles of 13 Leading Fast Food Group |
