IntroductionThis review report provides an overview of current and future developments across global gaming sector.ScopeProvides analysis of current players in the video game console market and their respective business strategies.Addresses new ways manufacturers are exploiting opportunities to reach consumers.Provides an analysis of primary drivers for online games use as well as for the adoption of the next-generation of video game consoles.HighlightsKey drivers are spurring the adoption of video games both online and offline.
Broadband penetration is prompting the consumption of online material and the use of online social media.
Demographics are also shifting with the average gamer being around 33 years old.Next-generation consoles from Microsoft, Nintendo and Sony are all battling for the living room through the creation of dynamic online products.
Microsoft currently holds a strong lead with regards to online services although competition is pushing to usurp its position.Datamonitor expects the Sony PlayStation 3 to perform very well in long term.
However, the console is not expected to dominate as much as its predecessor, the PS2, due to late launch issues in the PAL region and the early lead of Microsoft's Xbox 360.Reasons to PurchaseUnderstand key drivers for the uptake of next-generation video game consoles including broadband adoption and shifting gamer demographics.Gain insight into the current competitive environment facing the video game console market with regards to online services.Forecast uptake in the next-generation home and handheld console market till 2010.