“Overall, Internet banking customers will grow from 2% of the European retail banking population in 1999 to 9% in 2004...”eBanking is viewed as a 'must have' by retail banks across Europe.
The need to keep up with competitors, retain existing customers and attract new ones has driven the market forward.European Online Banking Strategies a new management report, considers the evolution of eBanking from an additional distribution channel into the center piece of a wider eCommerce strategy, taking in the emergence of new channels, multi-channel integration, eServices and the changing make-up of the transaction cycle.This report is based on the results of two separate end-user surveys and includes the results of an extensive consumer survey of over 17,000 consumers in Europe determining the current penetration and future predictions of eConsumers likely to bank online.