With employment and PDI trends encouraging, coupled with strong consumer confidence, and a generally higher tendency to shop on impulse than in other European countries, the prospects for innovative products generally, and premium products in particular, are good.
Further, the ongoing feminisation of the workforce, along with the parallel emergence of the modern Spanish woman, helps boost sales of convenience foods.
As in other countries, increasing health awareness leads to the development of many healthier and organic lines.
NPD is also focussed on sectors that are generally perceived as healthier than others, such as yoghurt and vegetables.
Organic and functional lines as well as convenience products should enjoy increasing demand in the near future.This report clearly outlines Spanish consumers’ attitudes towards:new product development (NPD) buying new food products brand loyalty.
In addition, it offers expert analysis of NPD levels across a number of food markets, as well as studying trends in product positioning claims.
By examining the core consumer base for new products, Mintel’s report also provides a vital forecast of their relative growth potential to 2010.This research is essential reading for NPD, R&D and FMCG marketing professionals looking to gain a full understanding of Spain’s appetite for innovative new products and to identify the markets offering the most opportunity for development.
In addition, this research has been designed to enable you to:Track market drivers, including PDI trends, impulse purchasing and the increasing awareness of healthy eating issues Track changes in Spanish eating patterns Segment consumers into key target audiences by their openness to adopting new products Track new product launches in categories such as fish, meat and poultry, cheese, vegetables, prepared meals, yoghurt and probiotic drinks, cakes, cookies, sugar confectionery, savoury/salty snacks Monitor general trends in food expenditure and product penetration.