Despite their love of cooking from scratch and their reputation for being a weight-conscious nation, the leading categories for new product launches in France are prepared meals and meat products, followed by fish products, sweet biscuits and poultry products.
Parallel, sometimes conflicting, interest in convenience alongside both health and indulgence drive the market forwards.
Health concerns, however, now make much of the running, featuring strongly in terms of product positioning, which includes low-fat and sugar as well as vitamin and mineral fortified claims.
The desire for ‘naturalness’ is apparent from growth in the organic marketConsumer expenditure in other sectors that are perceived as ‘healthier’, such as fish and soft drinks, showed strong growth between 2000 and 2004, albeit from a small base.
Price erosion and an increased share of own-label seem likely, however, as the larger retailers respond to competition from discounters.This report clearly outlines French consumers’ attitudes towards:new product development (NPD) buying new food products brand loyalty.
It offers exclusive analysis of NPD levels across a number of food markets, as well as studying product positioning claims.
By examining the core consumer base for new products, the report also provides a vital forecast of their relative growth potential to 2010.This research is essential reading for NPD, R&D and FMCG marketing professionals looking to gain a full understanding of France’s appetite for new products and to identify the markets offering the most opportunity for development.
Use this research to:Track market drivers, including obesity trends, the importance of healthy eating and entertaining Discover exactly how declining alcohol consumption shifts focus of drinks NPD Analyse where recipes are more attractive than ready-made products Measure how resilient consumers are to advertising Segment consumers into key target audiences by their openness to adopting new products Track new product launches in categories such as Prepared meals, meat and fish products, poultry, sweet biscuits and cookies, ice-cream, probiotic drinks, juices and juice drinks and cheese Monitor general trends in food expenditure and product penetration.