Europe Online covers the following topics, and more: · internet access capabilities, costs and user numbers · B2B and B2C e-commerce current size, and future growth · online advertising and banking initiatives · mobile internet and commerce · overviews of 12 core countries in Europe (Denmark, Finland, France, Germany, Italy, the Netherlands, Norway, Poland, Russia, Spain, Sweden and the UK) eMarketer's latest report, Europe Online, provides a complete overview of the internet and e-business in Europe.
Though European e-commerce may not rise to previously expected levels, internet usage should experience significant growth over the next few years.
In fact, broadband usage -- both residential and business-based -- will experience steep growth in the next 3 to 4 years, provided Europe weathers the current economic storm.
eMarketer estimates that there will be close to 140 million European adults online in 2001 -- a number that will rise to 221.1 million by 2004.
Baring in mind the fact that other market research firms use different methodologies, population numbers and definitions for internet user measurements, Gartner Dataquest and Morgan Stanley Dean Witter predict relatively similar levels for 2001.
Why is Europe Online right for you? · The report provides up-to-date reviews of the latest technology in the region.
For example, it explains why third generation (3G) wireless roll-out has been slower than expected.
· The report presents the numbers in side-by-side comparison format, making it easy to review the data.
· It presents eMarketer's carefully weighted and evaluated review of the analysis and numbers.
Who can benefit from Europe Online? The report is ideal for European business analysts, investors and any business that is interested in expanding its product or service into Europe.
Additionally, any corporate library will benefit from having the report on file.