eMarketer's Europe Online: Access, Demographics and Usage is a comprehensive review of internet users and usage in the 12 "core" countries that best represent the region's market.
With roughly 144.4 million internet users by the end of 2001, Europe is the second-largest regional market behind Asia-Pacific and ahead of North America.
eMarketer's Europe Online Report reviews internet penetration rates in each country, how users are accessing the internet, and why.
The report covers the following topics, and more: - access locations - online activities (searches, e-mail, IM, gaming, shopping) - wireless internet penetration - telecommunication and internet infrastructure in the region - broadband availability and usage - The report is the perfect reference tool for companies doing business in Europe, expanding their offerings online in Europe, marketers working with those companies, technologists and technology firms