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Electrical Retailing- UK
Market Report, July 2005, 1495  €


Description

About this reportCovering 19 key markets, Mintel’s Electricals Retailing in Europe offers you a unique analysis of a retail sector worth an estimated Euros 150.2 billion.Drawing on the latest sales and performance data, industry analysis and trade comment, and using the most up-to-date market background information, this report provides an easily actionable insight into:Europe’s key players - their retail strategies, sales performance and operating strengths and weaknessesEmerging operators, specialist retailers and niche distribution channelsRetail concentration across EuropeBuying groups in today’s retail environment Consumer spending on electricalsE-CommerceMarket prospects and areas of potential for your business to tap intoCompiled by industry experts for industry professionals, Mintel’s Electricals Retailing in Europe has been designed to help you make informed investment decisions, add credibility to business pitches and guide marketing and brand development strategies towards the most profitable areas.

Sommaire
 
Contents
 

 
Executive Summary
 
UK
 
The UK is the largest electricals retail market in Europe
 
Price competition intensifies as non-specialists expand their electricals offering
 
Inquiry into extended warranties hits sales
 
Dixons remains the market leader
 
Multimedia products set to drive market over next five years
 
Brown goods market driven by younger buyers, white goods by families
 
Argos an important player within the marketplace
 
Europe
 
2003 a bad year for electricals
 
A replacement or technology led marketplace?
 
Price deflation hits retailers sales
 
Northern & Western European markets are the most mature
 
Specialist channel dominates the market
 
Online specialists are making their presence felt
 
Media-Saturn maintains market lead
 
Buying groups growth slows in competitive climate
 
Electrical retailers sales forecast to beat market growth
 
British are most keen on electrical gadgets
 
Latent demand in Germany?
 
Report Scope and European Outlook
 
Report Scope
 
Technical notes
 
Definitions
 
Market sizes
 
Currencies
 
Figure 1: Europe: Euro Currencies: Entry rate into the Euro
 
Outlook
 
The state of play
 
An increasingly international market
 
Is Kesa on the acquisition agenda?
 
Media-Saturn to change development strategy?
 
New product development
 
Store size
 
Figure 2: Europe: Leading electricals specialists store data, 2003
 
Background Data – United Kingdom
 
Population
 
Figure 3: UK: Population trends, 1998-2002
 
Figure 4: UK: Population, by age group and sex, 2002
 
Figure 5: UK: Population profile, 2002
 
Figure 6: UK: Household numbers, 1991-2007f
 
Figure 7: UK: Households, 2002
 
Figure 8: UK: Regions and major cities, 2001
 
Economy
 
Figure 9: UK: Gross domestic product, 1995-2002
 
Figure 10: UK: Consumer prices, 1995-2002
 
Figure 11: UK: Consumer expenditure, 1995-2002
 
Figure 12: UK: Detailed breakdown of consumer expenditure, 1998-2002
 
The UK Electricals Retailing Sector
 
Background
 
Price deflation hinders market growth
 
Non-specialists versus specialists
 
Household appliance sales driven by housing market
 
Electrical warranties investigated
 
The UK electricals market
 
Market value and trends
 
Figure 13: UK: Consumer expenditure on electricals, 1999-2003
 
Figure 14: UK: Detailed spending data for specific electrical markets, 1999-2003
 
Figure 15: UK: Consumer spending on electricals by major product category, 2003
 
Channels of distribution
 
Figure 16: UK: Electrical goods - Channels of distribution, 2003
 
Retail prices
 
Figure 17: UK: Electrical goods - Implied deflators, 1999-2003
 
Electrical retailing specialists
 
Figure 18: UK: Electrical retail specialists sales, 1999-2003
 
Figure 19: UK: Electricals retail sales breakdown by type of retailer, 1999-2003
 
Outlets and enterprises
 
Figure 20: UK: Electrical enterprises, 1997-2002
 
UK Consumer Trends
 
Key findings
 
Introduction
 
Ownership and purchasing of electrical goods
 
Audio-visual
 
Figure 21: Have or own Audio-Visual equipment, 2001 and 2003
 
Figure 22: Bought Audio-Visual equipment in last 12 months, 2003
 
Large kitchen appliances
 
Figure 23: Have or own large kitchen/household appliances, 2003
 
Figure 24: Bought new large kitchen/household appliances in last 12 months, 2003
 
Any electrical purchases in last three years
 
Purchases by gender, age and socio-economic group
 
Figure 25: Any purchasing of audio-visual equipment and large kitchen appliances in the last three years, by gender, age and socio-economic group, April 2004
 
Purchases by lifestage and other groupings
 
Purchases of electrical products by retailer
 
Figure 26: Stores used to purchase audio-visual equipment and large kitchen appliances in the last three years, April 2004
 
Source of purchase for audio-visual products
 
Figure 27: Outlets used for A-V purchases, 2003 and 2004
 
Detailed analysis of outlets used for audio-visual goods
 
Source of purchase for large kitchen appliances
 
Figure 28: Outlets used for large kitchen appliances purchases, 2003 and 2004
 
Detailed analysis of outlets used for large kitchen appliances
 
UK Consumer Attitudes and Typologies
 
Key findings
 
Introduction
 
Key topics
 
The statements presented to consumers
 
Consumer typologies
 
Price
 
The Internet
 
Brands
 
Service
 
Supermarkets and non-specialist competition
 
Extended warranties
 
Customer loyalty
 
Implications for retailers
 
The statements
 
Figure 29: Agreement with statements describing how consumers shop for electrical goods, April 2004
 
Figure 30: Agreement with statements about buying electrical goods, April 2004
 
Figure 31: Consumer attitudes to buying electrical goods, 2003
 
Identifying targets
 
Attributes of consumer typologies
 
Figure 32: Mintel consumer typologies, buying patterns, 2001-04
 
Figure 33: Brand buyers vs practical buyers, by region, April 2004
 
Price
 
Figure 34: Customers who shop around to compare prices before buying, by age group, April 2004
 
Figure 35: Consumers who have bought electrical goods in the last 12 months, by age, April 2004
 
Figure 36: Customers who shop around to compare prices before buying, by region, April 2004
 
The Internet
 
Figure 37: Planned Internet usage, by age, 2003
 
The Internet as a retail channel
 
Figure 38: Consumers who have bought over the Internet, by socio-economic group, April 2004
 
Figure 39: Attitudes to shopping for electricals on the Internet, April 2004
 
Internet and service
 
TV shopping
 
Brands and own brands
 
Figure 40: Consumers prepared to pay extra for recognised brands, by media usage and commercial TV viewing, April 2004
 
Service
 
Figure 41: Electricals shoppers atitudes to service, April 2004
 
Sainsbury’s shoppers particularly like service
 
Figure 42: Consumers rating good service by primary supermarket destination, April 2004
 
Demonstration areas not particularly popular
 
Supermarkets
 
Figure 43: Consumers willing to buy electrical goods from supermarkets, by age, April 2004
 
Warranties
 
Figure 44: Consumers rating extended warranties a waste of money, by age, April 2004
 
Figure 45: Consumers who would definitely buy an extended warranty next time, by media usage, April 2004
 
Customer loyalty
 
Figure 46: Number of outlets used, by gender, April 2004
 
Figure 47: Number of stores used, by lifestage, April 2004
 
Figure 48: Proportions of consumers using only one outlet, by region, April 2004
 
Implications for retailers
 
Service and advice – the preserve of the independents
 
Figure 49: Where consumers who value service shop, April 2004
 
The price conscious
 
Figure 50: Those who shopped around to compare prices, by store used for electricals, April 2004
 
Shopping habits by consumer type
 
Currys and Dixons
 
Comet
 
Powerhouse
 
Argos
 
UK Consumer Trends: Appendix
 
Detailed analysis of electrical goods purchasing
 
Figure 51: Any purchasing of audio-visual equipment and large kitchen appliances in the last three years, by gender, age and socio-economic group, April 2004
 
Figure 52: Any purchasing of audio-visual equipment and large kitchen appliances in the last three years, by lifestage and Mintel’s Special Groups, April 2004
 
Purchases by household size
 
Figure 53: Any purchasing of audio-visual equipment and large kitchen appliances in the last three years, by household size and tenure, April 2004
 
Purchases by region
 
Figure 54: Any purchasing of audio-visual equipment and large kitchen appliances in the last three years, by region and ACORN categories, April 2004
 
Purchases by media interest
 
Figure 55: Any purchasing of audio-visual equipment and large kitchen appliances in the last three years, by media, regular source of grocery shopping and commercial TV viewing, April 2004
 
Detailed analysis of buying patterns for audio-visual goods
 
Figure 56: Stores used to purchase audio-visual equipment in the last three years, by gender, age and socio-economic group, April 2004
 
Figure 57: Stores used to purchase audio-visual equipment in the last three years, by lifestage and Mintel’s Special Groups, April 2004
 
Figure 58: Stores used to purchase audio-visual equipment in the last three years, by household size and tenure, April 2004
 
Figure 59: Stores used to purchase audio-visual equipment in the last three years, by region and ACORN categories, April 2004
 
Figure 60: Stores used to purchase audio-visual equipment in the last three years, by media, regular source of grocery shopping and commercial TV viewing, April 2004
 
Figure 61: Stores used to purchase audio-visual equipment in the last three years, by gender, age and socio-economic group, April 2004
 
Figure 62: Stores used to purchase audio-visual equipment in the last three years, by lifestage and Mintel’s Special Groups, April 2004
 
Figure 63: Stores used to purchase audio-visual equipment in the last three years, by household size and tenure, April 2004
 
Figure 64: Stores used to purchase audio-visual equipment in the last three years, by region and ACORN categories, April 2004
 
Figure 65: Stores used to purchase audio-visual equipment in the last three years, by media, regular source of grocery shopping and commercial TV viewing, April 2004
 
Figure 66: Stores used to purchase large kitchen appliances in the last three years, by gender, age and socio-economic group, April 2004
 
Figure 67: Stores used to purchase large kitchen appliances in the last three years, by lifestage and Mintel’s Special Groups, April 2004
 
Figure 68: Stores used to purchase large kitchen appliances in the last three years, by household size and tenure, April 2004
 
Figure 69: Stores used to purchase large kitchen appliances in the last three years, by region and ACORN categories, April 2004
 
Figure 70: Stores used to purchase large kitchen appliances in the last three years, by media, regular source of grocery shopping and commercial TV viewing, April 2004
 
Consumer Attitudes and Typologies: Appendix
 
Question 1 – Further analysis of where people shop
 
Figure 71: Number of outlets where purchase made, by gender, age and socio-economic group, April 2004
 
Figure 72: Number of outlets where purchase made, by region and employment status, April 2004
 
Figure 73: Number of outlets where purchase made, by marital status, presence of children and lifestage, April 2004
 
Figure 74: Number of outlets used, Mintel’ Special Groups and ACORN categories, April 2004
 
Figure 75: Number of outlets where purchase made, by source of regular grocery shopping and commercial TV viewing, April 2004
 
Figure 76: Agreement with statements describing how consumers shop for electrical goods, by gender, age and socio-economic group, April 2004
 
Figure 77: Agreement with statements describing how consumers shop for electrical goods, by lifestage and Mintel’s Specail Groups, April 2004
 
Figure 78: Agreement with statements describing how consumers shop for electrical goods, by region and ACORN categories, April 2004
 
Figure 79: Agreement with statements describing how consumers shop for electrical goods, by media, regular source of grocery shopping and commercial TV viewing, April 2004
 
Figure 80: Agreement with statements describing how consumers shop for electrical goods, by gender, age and socio-economic group, April 2004
 
Figure 81: Agreement with statements describing how consumers shop for electrical goods, by lifestage and Mintel’s Special Groups, April 2004
 
Figure 82: Agreement with statements describing how consumers shop for electrical goods, by region and ACORN categories, April 2004
 
Figure 83: Agreement with statements describing how consumers shop for electrical goods, by media, regular source of grocery shopping and commercial TV viewing, April 2004
 
Figure 84: Agreement with statements describing how consumers shop for electrical goods, by gender, age and socio-economic group, April 2004
 
Figure 85: Agreement with statements describing how consumers shop for electrical goods, by lifestage and Mintel’s Special Groups, April 2004
 
Figure 86: Agreement with statements describing how consumers shop for electrical goods, by region and ACORN categories, April 2004
 
Figure 87: Agreement with statements describing how consumers shop for electrical goods, by media, regular source of grocery shopping and commercial TV viewing, April 2004
 
Figure 88: Agreement with statements about buying electrical goods, April 2004
 
Figure 89: Agreement with statements about buying electrical goods, by gender, age and socio-economic group, April 2004
 
Figure 90: Agreement with statements about buying electrical goods, by lifestage and Mintel’s Special Groups, April 2004
 
Figure 91: Agreement with statements about buying electrical goods, by region and ACORN categories, April 2004
 
Figure 92: Agreement with statements about buying electrical goods, by media, regular source of grocery shopping and commercial TV viewing, April 2004
 
Figure 93: Agreement with statements about buying electrical goods, by gender, age and socio-economic group, April 2004
 
Figure 94: Agreement with statements about buying electrical goods, by lifestage and Mintel’s Special Groups, April 2004
 
Figure 95: Agreement with statements about buying electrical goods, by region and ACORN categories, April 2004
 
Figure 96: Agreement with statements about buying electrical goods, by media, regular source of grocery shopping and commercial TV viewing, April 2004
 
Figure 97: Agreement with statements about buying electrical goods, by gender, age and socio-economic group, April 2004
 
Figure 98: Agreement with statements about buying electrical goods, by lifestage and Mintel’s Special Groups, April 2004
 
Figure 99: Agreement with statements about buying electrical goods, by region and ACORN categories, April 2004
 
Figure 100: Agreement with statements about buying electrical goods, by media, regular source of grocery shopping and commercial TV viewing, April 2004
 
Agreement with statements by retailers used
 
Figure 101: Agreement with statements describing how consumers shop for electrical goods, by sources used, April 2004
 
Figure 102: Agreement with statements describing how consumers shop for electrical goods, by sources used, April 2004
 
Figure 103: Agreement with statements about buying electrical goods, by stores used, April 2004
 
Figure 104: Agreement with statements about buying electrical goods, by stores used, April 2004
 
Consumer Attitudes from TGI data
 
Figure 105: Agreement with attitude statements in GB, by demographic sub-group, 2003
 
Figure 106: Agreement with attitude statements in GB, by demographic sub-group, 2003
 
Attributes of Consumer Typologies
 
Figure 107: Consumer typologies, by age and socio-economic group, April 2004
 
Figure 108: Consumer typologies, by region and employment status, April 2004
 
Figure 109: Consumer typolologies, by marital status, presence of children and lifestage, April 2004
 
Figure 110: Consumer typologies, by Mintel’s Special Groups and ACORN categories, April 2004
 
Figure 111: Consumer typologies, by source of regular grocery shopping and commercial TV viewing, April 2004
 
Typologies by retailers used
 
Figure 112: Outlets usd for Audio-Visual goods, by consumer typologies, April 2004
 
Figure 113: Outlets usd for large kitchen appliances, by consumer typologies, April 2004
 
UK Advertising Expenditure
 
Total advertising by electrical retailers
 
Figure 114: UK - Main media advertising expenditure by the top ten electrical retailers, 1999-2003
 
Total spending of top ten electrical retailers by media
 
Figure 115: UK - Main media advertising expenditure by the top ten electricals retailers, by media used, 2003
 
UK Prospects and Forecasts
 
Prospects
 
Forecasts
 
Figure 116: UK: Electricals retailers’ prospects, 2004-08
 
Figure 117: UK: Electricals retailers’ share of all retailers sales, 2004-08
 
Leading Electricals Specialists in the UK
 

 
Figure 118: UK: Leading retailers, 2002/03
 
Market shares
 
Figure 119: UK: Leading retailers’ market shares, 2002/03
 
Major Company Profiles
 

 
The Carphone Warehouse
 
Background
 
Financial data
 
Figure 120: The Carphone Warehouse: Financial performance, 1998/99-2002/03
 
Figure 121: The Carphone Warehouse: Turnover by region, 2000-03
 
Performance by division
 
Figure 122: The Carphone Warehouse: Turnover by division, 2001/02-2002/03
 
Figure 123: The Carphone Warehouse: Sales by division, 2001/02-2002/03
 
Interim results
 
Figure 124: The Carphone Warehouse: Interim results, 2002-03
 
Outlets
 
Figure 125: The Carphone Warehouse: Outlet data, end March 2002-03
 
Products
 
E-commerce
 
SWOT
 
Dixons Group
 
Background
 
History
 
Stockmarket flotation
 
Expansion by acquisition
 
Short-lived US venture
 
Move into PCs and mobile phones
 
Launch of Freeserve
 
New partnerships with AOL and Napster
 
UK extended warranties
 
European acquisitions
 
Central European launch
 
Group financial data
 
Figure 126: Dixons Group: Financial data, 1998/99-2002/03
 
UK operations
 
Currys
 
Figure 127: Currys: Sales and store data, 1998/99-2002/03
 
Dixons
 
Figure 128: Dixons: Sales and store data, 1998/99-2002/03
 
The Link
 
Figure 129: The Link: Sales and store data, 1998/99-2002/03
 
PC World
 
Figure 130: PC World: Sales and store data, 1998/99-2002/03
 
International operations
 
Figure 131: Dixons Group: International operations, by fascia, 2002/03
 
Elkjøp
 
Figure 132: Elkjøp: Sales and store data, 1999/2000-2002/03
 
Dixons Ireland
 
Figure 133: Dixons Ireland: Sales and store data, 1998/99-2002/03
 
UniEuro
 
Figure 134: UniEuro: Financial and outlet data, 2000-03
 
PC City
 
Figure 135: PC City: Sales and store data, 1999/2000-2002/03
 
Electro World
 
Products
 
Figure 136: Dixons Group: Sales by product, 1998/99
 
E-commerce
 
Figure 137: Dixons Group: Retail websites, April 2004
 
SWOT
 
EDA
 
Background
 
Figure 138: EDA: Membership, 2003
 
Figure 139: EDA members, share of national electrical retailers’ sales, 2003
 
Financial data
 
Figure 140: EDA: Financial data, 2001-03
 
Outlets
 
Figure 141: EDA: Outlet data, 2000-03
 
Products
 
Figure 142: EDA members: Purchases by product type, 2001
 
SWOT
 
Euronics
 
Background
 
Figure 143: Euronics: Members by country of operation, December 2003
 
Financial data
 
Figure 144: Euronics: Sales by country, 2000 and 2002-03
 
Figure 145: Euronics: Sales by country, 2003
 
Outlets
 
Figure 146: Euronics: Member and outlet data, by country, 2001-03
 
Figure 147: Euronics: Average sales per outlet and store size, by country, 2003
 
Products
 
SWOT
 
Expert
 
Figure 148: Expert: European members, contact details, 2004
 
Background
 
Increased control
 
Financial data
 
Figure 149: Expert Global: Group sales, 1999-2003
 
Figure 150: Expert International: Members' sales, by country, 2003
 
Outlets
 
Figure 151: Expert: Outlet data, 1997-2003
 
Products
 
SWOT
 
Kesa Electricals
 
Background
 
History
 
Overseas expansion
 
Demerger
 
UK extended warranties report published
 
Financial data
 
Figure 152: Kesa Electricals: Financial data, 1999/2000-2003/04
 
Figure 153: Kesa: Electricals sales, by country, 2001/02-2003/04
 
Darty
 
Figure 154: Darty: Financial and outlet data, 1999/2000-2003/04
 
Comet
 
Figure 155: Comet: Financial and outlet data, 1999/2000-2003/04
 
BUT
 
Figure 156: BUT: Financial and outlet data, 1999/2000-2003/04
 
Other businesses
 
Figure 157: New Vanden Borre, BCC and Datart: Financial and outlet data, 1999/2000-2003/04
 
Products
 
Figure 158: Kesa Electricals: Product mix, 2002/03
 
E-commerce
 
SWOT
 
Mini Company Profiles
 
Powerhouse
 
Background
 
Financial data
 
Figure 159: Powerhouse Holdings, Financial performance, 1999/2000-2002/03
 
Outlets
 
Figure 160: Powerhouse: UK outlet data, 2000-03
 
Time Group
 
Background
 
Financial data
 
Figure 161: Time Group, Financial performance, 1998/99-2002/03
 
Outlets
 
Figure 162: TIME Group: UK outlet data, 2000-03
 
Jessops
 
Background
 
Financial data
 
Figure 163: Jessop Group, Financial performance, 1997/98-2002/03
 
Outlets
 
Figure 164: Jessops: Outlet data, 2000-03
 
Orange Retail
 
Background
 
Financial data
 
Figure 165: Orange Retail, Financial performance, 1999-2002
 
Outlets
 
Figure 166: Orange Retail, outlet data, 2000-03
 
Miller Brothers
 
Background
 
Financial data
 
Figure 167: Miller Brothers (electrical) Ltd, financial performance, 1999/2000-2002/03
 
Outlets
 
Figure 168: Miller Brothers: UK outlet data, 2000-03
 
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