Electrical Retailing

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Electrical Retailing - Germany
Market Report, July 2005, 1045 €

Description

About this reportCovering 19 key markets, Mintel’s Electricals Retailing in Europe offers you a unique analysis of a retail sector worth an estimated Euros 150.2 billion.Drawing on the latest sales and performance data, industry analysis and trade comment, and using the most up-to-date market background information, this report provides an easily actionable insight into:Europe’s key players - their retail strategies, sales performance and operating strengths and weaknessesEmerging operators, specialist retailers and niche distribution channelsRetail concentration across EuropeBuying groups in today’s retail environment Consumer spending on electricalsE-CommerceMarket prospects and areas of potential for your business to tap intoCompiled by industry experts for industry professionals, Mintel’s Electricals Retailing in Europe has been designed to help you make informed investment decisions, add credibility to business pitches and guide marketing and brand development strategies towards the most profitable areas.

Sommaire

Contents

Executive Summary

Germany

German electricals market in decline

Deflation driving market value down

Market dominated by the specialists

MediaMarkt continues its inexorable rise

German consumers less interested in new technology than British or French

Europe

2003 a bad year for electricals

A replacement or technology led marketplace?

Price deflation hits retailers sales

Northern & Western European markets are the most mature

Specialist channel dominates the market

Online specialists are making their presence felt

Media-Saturn maintains market lead

Buying groups growth slows in competitive climate

Electrical retailers sales forecast to beat market growth

British are most keen on electrical gadgets

Latent demand in Germany?

Report Scope and European Outlook

Report Scope

Technical notes

Definitions

Market sizes

Currencies

Figure 1: Europe: Euro Currencies: Entry rate into the Euro

Outlook

The state of play

An increasingly international market

Is Kesa on the acquisition agenda?

Media-Saturn to change development strategy?

New product development

Store size

Figure 2: Europe: Leading electricals specialists store data, 2003

Background Data – Germany

Population

Figure 3: Germany: Population trends, 1998-2002

Figure 4: Germany: Population, by age group and sex, 1999-2001

Figure 5: Germany: Households, 2002

Figure 6: Germany: Regions and major cities, 2001a

Economy

Figure 7: Germany: Gross domestic product, 1995-2002

Figure 8: Germany: Consumer prices, 1995-2003

Figure 9: Germany: Consumer expenditure, 1995-2003

Figure 10: Germany: Detailed breakdown of consumer expenditure, 1998-2002

The German Electricals Retailing Sector

Background

Depressed German economic background

Lack of consumer confidence

Brown goods ownership levels low

Retail market driven by price

Media-Saturn is the dominant player

Low Internet penetration

The German electricals market

Market value and trends

Figure 11: Germany: Total consumer spending on electricals, 1998-2002

Figure 12: Germany: Spending on electricals as a percentage of total consumer spending, 1998-2002

Channels of distribution

Figure 13: Germany: Spending by channel of distribution, 2003

Electricals retail specialists

Figure 14: Germany: Electricals specialists’ retail sales, 1999-2003

Outlet and enterprise data

Figure 15: Germany: Electricals retailers’ outlet data, 1997-2000

Germany Consumer Trends

Ownership and purchasing of audio-visual goods

Figure 16: Have or own audio-visual equipment, 2001 and 2003

Figure 17: Bought audio-visual equipment in last 12 months, 2001 and 2003

PCs and the Internet

Ownership and purchasing of large kitchen appliances

Figure 18: Have or own large kitchen/household appliances, 2001 and 2003

Figure 19: Bought new large kitchen/household appliances in last 12 months, 2001 and 2003

Consumer attitudes

Figure 20: Agreement with attitude statements in Germany, by demographic sub-group, 2003

Figure 21: Agreement with attitude statements in Germany, by demographic sub-group, 2003

Age profile

Figure 22: Consumers wanting to buy a new home computer, by age, 2003

Internet access

Figure 23: Consumers intending to use the Internet over the next 12 months, by region, 2003

New technology

Figure 24: Consumers who love to buy new gadgets, by age, 2003

Figure 25: Consumers admitting to being influenced by advertising, by age, 2003

Quality, brands and service

Figure 26: Consumers prepared to pay extra for quality, by region, 2003

Prospects and Forecasts – Germany

Prospects

Forecasts

Figure 27: Germany: Electricals retail sales forecasts, 2004-08

Figure 28: Germany: Electricals specialists’ retail sales forecasts, 2004-08

Leading Specialists in Germany

Figure 29: Germany: Leading electricals retailers, 2002/03

Market shares

Figure 30: Germany: Leading electricals retailers’ market shares, 2003

Major Company Profiles

The Carphone Warehouse

Background

Financial data

Figure 31: The Carphone Warehouse: Financial performance, 1998/99-2002/03

Figure 32: The Carphone Warehouse: Turnover by region, 2000-03

Performance by division

Figure 33: The Carphone Warehouse: Turnover by division, 2001/02-2002/03

Figure 34: The Carphone Warehouse: Sales by division, 2001/02-2002/03

Interim results

Figure 35: The Carphone Warehouse: Interim results, 2002-03

Outlets

Figure 36: The Carphone Warehouse: Outlet data, End March 2002-03

Products

E-commerce

SWOT

Conrad Electronic

Background

Financial data

Outlets

Figure 37: Conrad: Store data, 2003

Figure 38: Conrad: Stores in partnership, 2003

E-commerce

SWOT

EDA

Background

Figure 39: EDA: Membership, 2003

Figure 40: EDA members, Share of national electrical retailers’ sales, 2003

Financial data

Figure 41: EDA: Financial data, 2001-03

Outlets

Figure 42: EDA: Outlet data, 2000-03

Products

Figure 43: EDA members: Purchases by product type, 2001

SWOT

ElectronicPartner

Background

Figure 44: ElectronicPartner members, 2003

Financial data

Figure 45: ElectronicPartner: Financial performance, 1999-2003

Outlets

Figure 46: ElectronicPartner: Outlet data, 1999-2003

Figure 47: ElectronicPartner: Outlets and estimated sales, 2003

Products

Figure 48: ElectronicPartner: Sales by product, 1999

SWOT

Euronics

Background

Figure 49: Euronics: Members by country of operation, December 2003

Financial data

Figure 50: Euronics: Sales by country, 2000 and 2002-03

Figure 51: Euronics: Sales by country, 2003

Outlets

Figure 52: Euronics: Member and outlet data, by country, 2001-03

Figure 53: Euronics: Average sales per outlet and store size, by country, 2003

Products

SWOT

Expert

Figure 54: Expert: European members, contact details, 2004

Background

Increased control

Financial data

Figure 55: Expert Global: Group sales, 1999-2003

Figure 56: Expert International: Members' sales, by country, 2003

Outlets

Figure 57: Expert: Outlet data, 1997-2003

Products

SWOT

Media-Saturn

Background

Media-Saturn

Metro Group

Financial data

Media-Saturn Group

Figure 58: Media-Saturn: Financial performance, 1999-2003

Figure 59: Media-Saturn: Sales by country, 2003/04

Market share performance

German vs. international sales

Figure 60: Media-Saturn: Germany, Western Europe & Eastern Europe annual sales growth, 2000-03

Outlets

Figure 61: Media-Saturn: Group outlet data, 1999-2003

Figure 62: Media-Saturn: Outlet data, by country, 1999-2003

Figure 63: Media-Saturn: Sales/outlet, by country, 2003/04

Products

Figure 64: Media-Saturn: Product mix, 2003

E-commerce

SWOT

Mini Company Profiles

ProMarkt/MakroMarkt

Background and financial data

Outlets

PC-Spezialist

Background and financial data

Outlets