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Electrical Retailing - Europe
Market Report, August 2005, 3745  €


Description

About this reportCovering 19 key markets, Mintel’s Electricals Retailing in Europe offers you a unique analysis of a retail sector worth an estimated Euros 150.2 billion.Drawing on the latest sales and performance data, industry analysis and trade comment, and using the most up-to-date market background information, this report provides an easily actionable insight into:Europe’s key players - their retail strategies, sales performance and operating strengths and weaknessesEmerging operators, specialist retailers and niche distribution channelsRetail concentration across EuropeBuying groups in today’s retail environment Consumer spending on electricalsE-CommerceMarket prospects and areas of potential for your business to tap intoCompiled by industry experts for industry professionals, Mintel’s Electricals Retailing in Europe has been designed to help you make informed investment decisions, add credibility to business pitches and guide marketing and brand development strategies towards the most profitable


Sommaire
 
Executive Summary – Europe
 
2003 a bad year for electricals
 
A replacement or technology led marketplace?
 
Price deflation hits retailers sales
 
Northern & Western European markets are the most mature
 
Specialist channel dominates the market
 
Online specialists are making their presence felt
 
Media-Saturn maintains market lead
 
Buying groups growth slows in competitive climate
 
Electrical retailers sales forecast to beat market growth
 
British are most keen on electrical gadgets
 
Latent demand in Germany?
 

 
European Summary and Outlook
 
Report Scope
 
Technical notes
 
Definitions
 
Market sizes
 
Currencies
 
The European electricals market
 
Figure 3: Europe: European consumer spending on electricals by market, 2003
 
Figure 5: Europe: Per capita consumer spending on electricals by market, 2003
 
Specialist retailers
 
Sales
 
Figure 8: Europe: Electricals specialists’ share of all electricals spending, 2003
 
Concentration
 
Figure 11: Europe: Levels of retail concentration by country, 2003
 
Corporate activity levels remain low
 
European product trends
 
Home cinema driving growth in brown goods
 
Lack of innovation in the white goods sector
 
Differing fortunes for grey-goods categories
 
The greying of the photography market
 
The impact of e-commerce on the high street
 
Online threat to the high street
 
No comparison to online pricing
 
Leading electrical retailers’ online operations
 
Leading specialists
 
Leading multiples
 
Figure 13: Europe: Leading electricals retailers, 2003
 
Figure 15: Europe: Leading retailers’ share of total electrical retail sales, 2003
 
Buying groups
 
Outlook
 
The state of play
 
An increasingly international market
 
Is Kesa on the acquisition agenda?
 
Media-Saturn to change development strategy?
 
New product development
 
Store size
 
Forecasts
 
Figure 18: Europe: Electricals retail sales forecast growth, 2004-08
 
Forecast methodology
 

 
European Consumer Trends
 
Ownership of electrical goods
 
Audio-visual equipment
 
PCs
 
New technology
 
Large kitchen appliances
 
Figure 21: Purchases of key kitchen appliances, by country, 2003
 
Consumer attitudes
 
New technology
 
Figure 23: Consumers' interested in new technology, by country, 2003
 
Age profile
 
Internet access
 
Service
 
Figure 26: Consumers who like to have products recommened by an expert, by country, 2003
 
Advertising
 
Quality and price
 

 
France
 
Executive summary
 
Spending growth on electricals above average
 
New technologies drive growth
 
Price deflation a major concern
 
Specialists dominate
 
Influence of hypermarkets diminishing gradually
 
Kesa and Fnac dominate
 
Concentration taking place
 
Electricals set to outperform
 
Consumers take middle stance on price
 
Behind UK in brown goods ownership
 
Background data – France
 
Population
 
Figure 30: France: Population, by age group and sex, 2003
 
Figure 31: France: Households, 2000
 
Economy
 
Figure 34: France: Consumer prices, 1995-2002
 
Figure 36: France: Detailed breakdown of spending on consumer goods, 1998-2002
 
The French electrical retailing sector
 
Background
 
Specialists outperform all retail sales
 
Concentration low, but consolidation on its way
 
Kesa leads the specialists, but PPR tops sales charts
 
White goods lag behind new technologies
 
Specialists looking towards larger outlets
 
Threat from hypermarkets easing
 
PC and multiple TV ownership increases
 
The French electricals market
 
Market value and trends
 
Figure 37: France: Electricals market size data, 1998-2002
 
Channels of distribution
 
Figure 39: France: White goods, brown goods, CDs & cassettes channels of distribution, 1997-2001
 
Figure 40: France: Share of sales of white and brown goods, by type of retailer, 1997-2001
 
Figure 41: France – Computer and telephone equipment – Channels of distribution, 1997-2001
 
Retail prices
 
Electrical retailing specialists
 
Figure 45: France: Electricals specialists’ sales as a % of all retail sales, 1999-2003
 
Outlet data
 
Product mix
 
Figure 46: France: Electricals retailers’ product breakdown, 1997 and 2001
 
France consumer trends
 
Ownership and purchasing of audio-visual equipment
 
Figure 48: Bought audio-visual equipment in last 12 months, 2001 and 2003
 
PCs and the Internet
 
Ownership and purchasing of large kitchen appliances
 
Consumer attitudes
 
Age profile
 
Internet access
 
New technology
 
Figure 56: Consumers admitting to being influenced by advertising, by age, 2003
 
Quality, brands and service
 
Prospects and forecasts – France
 
Prospects
 
Forecasts
 
Figure 59: France: Electrical specialists’ sales forecasts, 2004-08f
 
Leading specialists in France
 
Figure 60: France: Leading specialist electricals retailers, 2002/03
 
Market shares
 
Company profiles
 

 
Germany
 
Executive summary
 
German electricals market in decline
 
Deflation driving market value down
 
Market dominated by the specialists
 
MediaMarkt continues its inexorable rise
 
German consumers less interested in new technology than British or French
 
Background data – Germany
 
Population
 
Figure 63: Germany: Population, by age group and sex, 1999-2001
 
Figure 64: Germany: Households, 2002
 
Economy
 
Figure 67: Germany: Consumer prices, 1995-2003
 
Figure 69: Germany: Detailed breakdown of consumer expenditure, 1998-2002
 
The German electricals retailing sector
 
Background
 
Depressed German economic background
 
Lack of consumer confidence
 
Brown goods ownership levels low
 
Retail market driven by price
 
Media-Saturn is the dominant player
 
Low Internet penetration
 
The German electricals market
 
Market value and trends
 
Figure 71: Germany: Spending on electricals as a percentage of total consumer spending, 1998-2002
 
Channels of distribution
 
Electricals retail specialists
 
Outlet and enterprise data
 
Germany consumer trends
 
Ownership and purchasing of audio-visual goods
 
PCs and the Internet
 
Ownership and purchasing of large kitchen appliances
 
Consumer attitudes
 
Age profile
 
Internet access
 
New technology
 
Figure 84: Consumers admitting to being influenced by advertising, by age, 2003
 
Quality, brands and service
 
Prospects and forecasts – Germany
 
Prospects
 
Forecasts
 
Leading specialists in Germany
 
Figure 88: Germany: Leading electricals retailers, 2002/03
 
Market shares
 
Company profiles
 

 
Spain
 
Executive summary
 
Sector sales of €8 billion
 
Electricals retail market booming
 
Buying groups predominate
 
Further scope for consolidation
 
MediaMarkt set to become the market leader
 
Hypermarkets are an important channel of distribution
 
Spanish consumers very keen to take up new technology
 
Considerable enthusiasm for the Internet
 
Background data – Spain
 
Population
 
Figure 91: Spain: Population, by age group and sex, 2002
 
Figure 92: Spain: Households by number of members, 2001
 
Figure 94: Spain: Population of major cities, January 2002
 
Economy
 
Figure 96: Spain: Consumer prices, 1996-2003
 
Figure 98: Spain: Detailed breakdown of expenditure on consumer goods, 1997-2002
 
The Spanish electricals retailing sector
 
Background
 
Fragmented market
 
Buying groups vs. multiples
 
Spanish consumer boom
 
Out-of-town stores becoming popular
 
The Spanish electricals market
 
Market value and trends
 
Channels of distribution
 
Electricals retail specialists
 
Enterprise and outlet data
 
Spain consumer trends
 
Ownership and purchasing of audio-visual goods
 
PCs and the Internet
 
Ownership and purchasing of large kitchen appliances
 
Consumer attitudes
 
Age profile
 
Internet access
 
New technology
 
Figure 111: Consumers admitting to being influenced by advertising, by age, 2003
 
Quality, brands and service
 
Prospects and forecasts – Spain
 
Prospects
 
Forecasts
 
Leading specialists in Spain
 
Figure 115: Spain: Leading electricals retailers, 2002/03
 
Market shares
 
Company profiles
 

 
UK
 
Executive summary
 
The UK is the largest electricals retail market in Europe
 
Price competition intensifies as non-specialists expand their electricals offering
 
Inquiry into extended warranties hits sales
 
Dixons remains the market leader
 
Multimedia products set to drive market over next five years
 
Brown goods market driven by younger buyers, white goods by families
 
Argos an important player within the marketplace
 
Premier Insight
 
Background data – United Kingdom
 
Population
 
Figure 118: UK: Population, by age group and sex, 2002
 
Figure 119: UK: Population profile, 2002
 
Figure 121: UK: Households, 2002
 
Economy
 
Figure 124: UK: Consumer prices, 1995-2002
 
Figure 126: UK: Detailed breakdown of consumer expenditure, 1998-2002
 
The UK electricals retailing sector
 
Background
 
Price deflation hinders market growth
 
Non-specialists versus specialists
 
Household appliance sales driven by housing market
 
Electrical warranties investigated
 
The UK electricals market
 
Market value and trends
 
Figure 128: UK: Detailed spending data for specific electrical markets, 1999-2003
 
Figure 129: UK: Consumer spending on electricals, by major product category, 2003
 
Channels of distribution
 
Figure 130: UK: Electrical goods, channels of distribution, 2003
 
Retail prices
 
Electrical retailing specialists
 
Figure 133: UK: Electricals retail sales breakdown, by type of retailer, 1999-2003
 
Outlets and enterprises
 
UK consumer trends
 
Key findings
 
Introduction
 
Ownership and purchasing of electrical goods
 
Audio-visual
 
Figure 135: Have or own audio-visual equipment, 2001 and 2003
 
Figure 136: Bought audio-visual equipment in last 12 months, 2001-03
 
Large kitchen appliances
 
Figure 138: Bought new large kitchen/household appliances in last 12 months, 2001-03
 
Any electrical purchases in last three years
 
Figure 139: Any purchasing of audio-visual equipment and large kitchen appliances in the last three years, by gender, age and socio-economic group, April 2004
 
Purchases of electrical products by retailer
 
Source of purchase for audio-visual products
 
Detailed analysis of outlets used for audio-visual goods
 
Source of purchase for large kitchen appliances
 
Detailed analysis of outlets used for large kitchen appliances
 
UK consumer attitudes and typologies
 
Key findings
 
Introduction
 
Key topics
 
The statements presented to consumers
 
Consumer typologies
 
Price
 
The Internet
 
Brands
 
Service
 
Supermarkets and non-specialist competition
 
Extended warranties
 
Customer loyalty
 
Implications for retailers
 
The statements
 
Figure 144: Agreement with statements about buying electrical goods, April 2004
 
Figure 145: Consumer attitudes towards buying electrical goods, 2003
 
Identifying targets
 
Attributes of consumer typologies
 
Figure 146: Mintel consumer typologies, buying patterns, 2001-04
 
Figure 147: Brand buyers vs Practical buyers, by region, April 2004
 
Price
 
Figure 149: Consumers who have bought electrical goods in the last 12 months, by age, April 2004
 
Figure 150: Customers who shop around to compare prices before buying, by region, April 2004
 
The Internet
 
The Internet as a retail channel
 
Figure 153: Attitudes towards shopping for electricals on the Internet, April 2004
 
Internet and service
 
TV shopping
 
Brands and own brands
 
Service
 
Sainsbury’s shoppers particularly like service
 
Demonstration areas not particularly popular
 
Supermarkets
 
Warranties
 
Figure 159: Consumers who would definitely buy an extended warranty next time, by media usage, April 2004
 
Customer loyalty
 
Figure 161: Number of stores used, by lifestage, April 2004
 
Figure 162: Proportions of consumers using only one outlet, by region, April 2004
 
Implications for retailers
 
Service and advice – the preserve of the independents
 
The price conscious
 
Shopping habits by consumer type
 
Currys and Dixons
 
Comet
 
Powerhouse
 
Argos
 
UK advertising expenditure
 
Total advertising by electrical retailers
 
Total spending of top ten electrical retailers by media
 
UK prospects and forecasts
 
Prospects
 
Forecasts
 
Figure 168: UK: Electricals retailers’ share of all retailers sales, 2004-08
 
Leading specialists in the UK
 
Figure 169: UK: Leading retailers, 2002/03
 
Market shares
 
Company profiles
 

 
Austria
 
Executive summary
 
Sector sales of €2.2 billion
 
Large stores dominate
 
Fragmented sector
 
Strong specialists
 
Economy past the worst
 
Product gap
 
Background data – Austria
 
Population
 
Figure 173: Austria: Households, 2001 and 2002
 
Figure 175: Austria: Major cities, 2001
 
Economy
 
Figure 177: Austria: Consumer prices, 1995-2003
 
Figure 179: Austria: Detailed breakdown of consumer expenditure, 1998-2002
 
The Austrian electricals retailing sector
 
Background
 
Economic recovery
 
Growing consumer confidence
 
Austrian consumers
 
Large stores dominate in electricals retailing
 
The Austrian electricals market
 
Market value and trends
 
Ownership of electrical goods
 
Channels of distribution
 
Retail prices
 
Electricals retail specialists
 
Figure 187: Austria: Electrical, photographic and computer retailers, sales indices, 1995, 1999-2002
 
Outlet and enterprise data
 
Prospects and forecasts – Austria
 
Prospects
 
Forecasts
 
Leading specialists in Austria
 
Market shares
 
Company profiles
 

 
Belgium
 
Executive summary
 
Spending on electricals remains flat
 
Planning regime hinders development
 
Perseverance can pay off
 
Fnac pushes for leadership of fragmented market
 
Minimal levels of growth ahead
 
Background data – Belgium
 
Population
 
Figure 194: Belgium: Population, by age group and sex, 2002
 
Figure 195: Belgium: Households, 2000-02
 
Figure 196: Belgium: Major regions, 2002
 
Figure 198: Belgium: Major cities, 2002
 
Economy
 
Figure 201: Belgium: Consumer expenditure, 1996-2002
 
Figure 202: Belgium: Detailed breakdown of household expenditure, 1997-2001
 
The Belgian electricals retailing sector
 
Background
 
Planning regime hampers development
 
Market lacks concentration
 
Statistical data lack detail
 
The Belgian electricals market
 
Market value and trends
 
Channels of distribution
 
Retail prices
 
Figure 206: Belgium: Retail price index for household goods, 1997-2002
 
Electricals retail specialists
 
Figure 207: Belgium: Household goods specialists’ sales, 1999-2003
 
Outlet and enterprise data
 
Prospects and forecasts – Belgium
 
Prospects
 
Forecasts
 
Leading specialists in Belgium
 
Figure 210: Belgium: Leading retailers, 2002/03
 
Market shares
 
Company profiles
 

 
Czech Republic
 
Executive summary
 
Spending on electricals falls behind
 
Foreign players dominate
 
A highly fragmented and competitive market
 
Euronics is the market leader
 
Foreign retailers predominate
 
Underperforming sector
 
Background data – Czech Republic
 
Population
 
Figure 213: Czech Republic: Population, by age group and sex, 2001
 
Figure 214: Czech Republic: Households, 1991-2001
 
Economy
 
Figure 217: Czech Republic: Consumer prices, 1995-2002
 
Figure 219: Czech Republic: Detailed breakdown of consumer expenditure, 1996-2000
 
The Czech electricals retailing sector
 
Background
 
Top players battling for leadership
 
The market remains highly fragmented
 
Outlets
 
The Czech electricals market
 
Market value and trends
 
Figure 221: Czech Republic: Breakdown of consumer spending on electricals, by product category, 2002
 
Channels of distribution
 
Retail prices
 
Electrical retailing specialists
 
Outlets and enterprise data
 
Prospects and forecasts – Czech Republic
 
Prospects
 
Forecasts
 
Leading specialists in the Czech Republic
 
Figure 226: Czech Republic: Leading retailers, 2002/03
 
Market shares
 
Company profiles
 

 
Denmark
 
Executive summary
 
Electricals specialists sales of DKr18.5 billion
 
Competitive and highly fragmented market
 
Buying groups and voluntary chains struggle
 
Multiples make progress
 
Background data – Denmark
 
Population
 
Figure 229: Denmark: Population, by age group and sex, 2003a
 
Figure 230: Denmark: Households, 1998-2003
 
Figure 231: Denmark: Major regions, 1990, 1995, 2000 and 2003a
 
Economy
 
Figure 235: Denmark: Consumer expenditure, 1995-2003
 
Figure 236: Denmark: Detailed breakdown of consumer expenditure, 1998-2002
 
The Danish electricals retailing sector
 
Background
 
The Danish electrical market size
 
Buying groups remain very strong
 
Buying group activity
 
Dixons created intense competition
 
The Danish electricals market
 
Market value and trends
 
Figure 237: Denmark: Consumer spending on electricals, year-on-year % change, 1998-2002
 
Channels of distribution
 
Electrical retailing specialists
 
Figure 239: Denmark: Electricals specialist retail sales. year-on-year % change, 1999-2002
 
Enterprise and outlet data
 
Prospects and forecasts – Denmark
 
Prospects
 
Forecasts
 
Leading specialists in Denmark
 
Figure 243: Denmark: Leading players, 2002/03
 
Market shares
 
Company profiles
 

 
Finland
 
Executive summary
 
Retailers growing within a steady market
 
A fragmented market ripe for rationalisation
 
Increasing internationalisation
 
And development of larger stores
 
Other channels important
 
Background data – Finland
 
Population
 
Figure 246: Finland: Population, by age group and sex, 2002
 
Figure 248: Finland: Major regions and cities, 2002
 
Economy
 
Figure 251: Finland: Consumer expenditure, 1995-2002
 
Figure 252: Finland: Breakdown of consumer expenditure, 1998-2002
 
The Finnish electricals retailing sector
 
Background
 
Technically literate population
 
Retail sector structure
 
Consolidation and internationalisation increasing
 
The Finnish electricals market
 
Market value and trends
 
Figure 254: Finland: Consumer spending on electricals by major product category, 2002
 
Channels of distribution
 
Retail prices
 
Electricals retail specialists
 
Figure 258: Finland: Specialist electricals retailers’ sales by type of retailer, 1998-2002
 
Outlet and enterprise data
 
Prospects and forecasts - Finland
 
Prospects
 
Forecasts
 
Leading specialists in Finland
 
Market shares
 
Company profiles
 

 
Greece
 
Executive summary
 
Specialists see sales grow
 
But suffer fallout from technology bubble bursting
 
Market leaders slim down operations
 
Market appears more diluted
 
Germanos and Kotsovolos market leaders
 
Sector to underperform
 
Background data – Greece
 
Population
 
Figure 266: Greece: Households, 2001
 
Economy
 
Figure 269: Greece: Consumer prices, 1995-2003
 
Figure 271: Greece: Detailed breakdown of consumer expenditure, 1997-2001
 
The Greek electricals retailing sector
 
Background
 
Over-expansion leads to bubble burst
 
Operations scaled back after the burst
 
Restructuring means more leading players
 
Buying groups hold their own
 
Local players dominate
 
Caution the watchword
 
The Greek electricals market
 
Market value and trends
 
Figure 272: Greece: Consumer expenditure on electricals, 1997-2001
 
Channels of distribution
 
Retail prices
 
Electrical retail specialists
 
Enterprise and outlet data
 
Prospects and forecasts – Greece
 
Prospects
 
Forecasts
 
Leading specialists in Greece
 
Figure 280: Greece: Leading retailers, 2002/03
 
Market shares
 
Company profiles
 

 
Hungary
 
Executive summary
 
Spending booms ahead of EU accession
 
Strong growth in electricals expenditure
 
Rich heritage in electronics manufacturing and innovation
 
Western multiples in ascendancy
 
Solid growth ahead as market matures
 
Background data – Hungary
 
Population
 
Figure 283: Hungary: Population, by age group and sex, 2001-03
 
Figure 284: Hungary: Population, by region, 2001-03
 
Economy
 
Figure 286: Hungary: Consumer prices, 1996-2003
 
Figure 288: Hungary: Detailed breakdown of consumer spending, 1998-2000
 
Figure 289: Hungary: Detailed breakdown of consumer spending, 1999-2001
 
The Hungarian electricals retailing sector
 
Background
 
EU accession promises bright future
 
Tradition in consumer electronics production
 
Technology innovators
 
Educational system promotes awareness
 
MediaMarkt moves ahead
 
The Hungarian electricals market
 
Market value and trends
 
Channels of distribution
 
Electricals retail specialists
 
Figure 293: Hungary: Household goods retailers’ sales, 1999-2003
 
Outlet data
 
Prospects and forecasts – Hungary
 
Prospects
 
Forecasts
 
Leading specialists in Hungary
 
Figure 295: Hungary: Leading electricals specialists, 2002/03
 
Market shares
 
Company profiles
 

 
Ireland
 
Executive summary
 
Irish electricals market worth €1.6 billion
 
ESB hangs on to market lead
 
Dixons Group has expanded its Irish operation
 
Background data – Republic of Ireland
 
Population
 
Figure 299: Republic of Ireland: Households, 2001 and 2002
 
Figure 301: Republic of Ireland: Counties and major cities, 2002
 
Economy
 
Figure 303: Republic of Ireland: Consumer prices, 1996-2002
 
Figure 305: Republic of Ireland: Detailed breakdown of spending on consumer goods, 1998-2002
 
The Irish electricals retailing sector
 
Background
 
Strong consumer market
 
Electricals retail sector remains fragmented
 
Buying groups versus specialist multiples
 
The Irish electricals market
 
Market value and trends
 
Channels of distribution
 
Retail prices
 
Electricals retail specialists
 
Prospects and forecasts – Ireland
 
Prospects
 
Forecasts
 
Leading specialists in Ireland
 
Figure 312: Ireland: Leading retailers, 2003
 
Market shares
 
Company profiles
 

 
Italy
 
Executive summary
 
Strong growth in spending on electricals
 
Telephones and communications see boom then bust
 
Specialists underperform all retail sales
 
Multiples advancing
 
Consolidation under way
 
Electricals to continue to underperform
 
Background data – Italy
 
Population
 
Figure 315: Italy: Population, by age group and sex, January 2001
 
Figure 317: Italy: Population, by region, January 2001
 
Figure 318: Italy: Major cities, 2001
 
Economy
 
Figure 320: Italy: Consumer prices, 1996-2002
 
Figure 322: Italy: Detailed breakdown of consumer expenditure, 1998-2002
 
The Italian electricals retailing sector
 
Background
 
Multiples in the ascendancy
 
Media-Saturn aims for leadership
 
Buying groups look to defend position
 
Deregulation aiding consolidation
 
Hypermarkets lead other channels
 
The Italian electricals market
 
Market value and trends
 
Channels of distribution
 
Figure 324: Italy: Electrical goods – Estimated sales by channel of distribution, 2003
 
Electricals retail specialists
 
Figure 326: Italy: Electrical specialists’ sales as a % of all retail sales, 1999-2003
 
Enterprise and outlet data
 
Figure 327: Italy: Enterprise data, 1997-2001
 
Prospects and forecasts – Italy
 
Prospects
 
Forecasts
 
Leading specialists in Italy
 
Figure 330: Italy: Leading electricals retailers, 2002/03
 
Market shares
 
Company profiles
 

 
The Netherlands
 
Executive summary
 
Electricals spending outperforms
 
Mature market with limited opportunities
 
No real competition for the specialists
 
Foreign retailers pose a threat
 
Background data – The Netherlands
 
Population
 
Figure 334: The Netherlands: Households, January 2002a
 
Economy
 
Figure 338: The Netherlands: Consumer expenditure, 1995-2002
 
Figure 339: The Netherlands: Detailed breakdown of consumer expenditure, 1998-2002
 
The Dutch electricals retailing sector
 
Background
 
Depressed Dutch economic background
 
Intense competition
 
Mature marketplace
 
Specialists dominate the sector
 
Vendex versus strong buying groups
 
The Dutch electricals market
 
Market value and trends
 
Figure 341: Netherlands: Household appliance spending breakdown by main category, 2002
 
Channels of distribution
 
Electrical retailing specialists
 
Figure 343: Netherlands: Electricals specialists sales by major product category, 2002
 
Outlet and enterprise data
 
Prospects and forecasts – The Netherlands
 
Prospects
 
Forecasts
 
Figure 346: Netherlands: Electricals retailers’ % of all retailers’ sales, 2004-08
 
Leading specialists in the Netherlands
 
Figure 347: Netherlands: Leading retailers, 2002/03
 
Market shares
 
Company profiles
 

 
Norway
 
Executive summary
 
A growing but highly competitive market
 
But retail sector struggling
 
Specialist retailers primary channel for electricals spending
 
Dominated by two organisations
 
Process of consolidation and concentration occurring
 
Background data – Norway
 
Population
 
Figure 350: Norway: Population, by age group and sex, 2003
 
Figure 351: Norway: Households, 2001
 
Figure 353: Norway: Major cities, 1998 and 2003
 
Economy
 
Figure 356: Norway: Consumer expenditure, 1995-2002
 
The Norwegian electricals retailing sector
 
Background
 
Affluent and technically literate consumers
 
Retail sector structure
 
Consolidation beginning
 
The Norwegian electricals market
 
Market value and trends
 
Figure 359: Norway: Consumer spending on electricals, by major product category, 2001
 
Channels of distribution
 
Retail prices
 
Electrical retailing specialists
 
Figure 364: Norway: Specialist electricals retailers’ sales by type of retailer, 1998-2002
 
Outlet and enterprise data
 
Prospects and forecasts – Norway
 
Prospects
 
Forecasts
 
Leading specialists in Norway
 
Figure 369: Norway: Leading retailers, 2002
 
Market shares
 
Company profiles
 

 
Poland
 
Executive summary
 
Strong recovery in 2003
 
A highly fragmented market
 
MediaMarkt set to dominate the competitive agenda
 
Background data – Poland
 
Population
 
Figure 372: Poland: Population, by age group and sex, December 2001
 
Figure 373: Poland: Major cities, 1997-2001
 
Economy
 
Figure 375: Poland: Consumer prices, 1995-2002
 
Figure 377: Poland: Consumer spending, by category, 1997-2001
 
Figure 378: Poland: Breakdown of average monthly per capita expenditure of households, 1999-2001
 
The Polish electricals retailing sector
 
Background
 
A rapidly developing market
 
The market remains highly fragmented
 
Specialist retail development
 
The Polish electricals market
 
Market value and trends
 
Channels of distribution
 
Electricals retail specialists
 
Outlet data
 
Prospects and forecasts – Poland
 
Prospects
 
Forecasts
 
Leading specialists in Poland
 
Market shares
 
Company profiles
 

 
Portugal
 
Executive summary
 
Sonae is the market leader
 
Specialists’ sales falling
 
A highly fragmented market
 
Lack of buying group development
 
Background data – Portugal
 
Population
 
Figure 384: Portugal: Population, by age group, December 2001
 
Figure 386: Portugal: Regions and major cities, 2001
 
Economy
 
Figure 388: Portugal: Consumer prices, 1996-2002
 
Figure 390: Portugal: Consumer spending breakdown, by category, 1997-2001
 
The Portuguese electricals retailing sector
 
Background
 
Sluggish economic conditions
 
Market still dominated by high street retailers
 
Sonae is the dominant player
 
The Portuguese electricals market
 
Market value and trends
 
Channels of distribution
 
Electrical retail specialists
 
Outlets
 
Prospects and forecasts – Portugal
 
Prospects
 
Forecasts
 
Figure 395: Portugal: Electricals specialists’ sales as % of total retail sales, 2004-08
 
Leading specialists in Portugal
 
Figure 396: Portugal: Leading retailers, 2002/03
 
Market shares
 
Company profiles
 

 
Sweden
 
Executive summary
 
A competitive marketplace
 
Specialists dominant
 
Multiples and buying groups important
 
But still relatively fragmented
 
Increasing presence of foreign retailers
 
Background data – Sweden
 
Population
 
Figure 399: Sweden: Population, by age group and sex, 2002
 
Figure 400: Sweden: Households, 2000
 
Figure 402: Sweden: Population of major cities, 2000-02
 
Economy
 
Figure 405: Sweden: Consumer expenditure, 1995-2002
 
Figure 406: Sweden: Detailed breakdown of consumer expenditure, 1998-2002
 
The Swedish electricals retailing sector
 
Background
 
An advanced information economy
 
Retail sector structure
 
Downturn in 2001
 
The Swedish electricals market
 
Market value and trends
 
Figure 408: Sweden: Consumer spending on electricals, by major product category, 2002
 
Channels of distribution
 
Retail prices
 
Electrical retailing specialists
 
Figure 413: Sweden: Specialist electricals retailers’ sales, by type of retailer, 1998-2002
 
Outlet and enterprise data
 
Prospects and forecasts – Sweden
 
Prospects
 
Forecasts
 
Leading specialists in Sweden
 
Figure 418: Sweden: Leading retailers, 2002
 
Market shares
 
Company profiles
 

 
Switzerland
 
Executive summary
 
The Swiss electricals market size
 
A highly concentrated market
 
MediaMarkt is the market leader
 
Background data – Switzerland
 
Population
 
Figure 422: Switzerland: Number of households, 1993-2000
 
Figure 424: Switzerland: Major cities, 2001
 
Economy
 
Figure 426: Switzerland: Consumer prices, 1996-2002
 
Figure 428: Switzerland: Consumer expenditure, by category, 1998-2002
 
The Swiss electricals retailing sector
 
Background
 
Market dominated by high street retailers
 
A mature concentrated market
 
Intense competition
 
The Swiss electricals market
 
Market value and trends
 
Channels of distribution
 
Electricals retail specialists
 
Outlet and enterprise data
 
Prospects and forecasts – Switzerland
 
Prospects
 
Forecast
 
Figure 436: Switzerland: Electricals retailers’ share of all retailers’ sales, 2004-08
 
Leading specialists in Switzerland
 
Market shares
 
Company profiles
 

 
Major Company Profiles
 
Boulanger
 
Background
 
Financial data
 
Outlets
 
Products
 
Figure 442: Boulanger: Store plan, 2003/04
 
SWOT
 
The Carphone Warehouse
 
Background
 
Financial data
 
Figure 443: The Carphone Warehouse: Financial performance, 1998/99-2002/03
 
Figure 444: The Carphone Warehouse: Turnover by region, 2000-03
 
Performance by division
 
Figure 446: The Carphone Warehouse: Sales by division, 2001/02-2002/03
 
Interim results
 
Outlets
 
Products
 
E-commerce
 
SWOT
 
Conrad Electronic
 
Background
 
Financial data
 
Outlets
 
Figure 450: Conrad: Stores in partnership, 2003
 
E-commerce
 
SWOT
 
Dixons Group
 
Background
 
History
 
Stockmarket flotation
 
Expansion by acquisition
 
Short-lived US venture
 
Move into PCs and mobile phones
 
Launch of Freeserve
 
New partnerships with AOL and Napster
 
UK extended warranties
 
European acquisitions
 
Central European launch
 
Group financial data
 
UK operations
 
Currys
 
Figure 452: Currys: Sales and store data, 1998/99-2002/03
 
Dixons
 
Figure 453: Dixons: Sales and store data, 1998/99-2002/03
 
The Link
 
Figure 454: The Link: Sales and store data, 1998/99-2002/03
 
PC World
 
Figure 455: PC World: Sales and store data, 1998/99-2002/03
 
International operations
 
Elkjřp
 
Dixons Ireland
 
UniEuro
 
Figure 459: UniEuro: Financial and outlet data, 2000-03
 
PC City
 
Figure 460: PC City: Sales and store data, 1999/2000-2002/03
 
Electro World
 
Products
 
E-commerce
 
SWOT
 
EDA
 
Background
 
Figure 463: EDA: Membership, 2003
 
Figure 464: EDA members, Share of national electrical retailers’ sales, 2003
 
Financial data
 
Outlets
 
Products
 
SWOT
 
ElectronicPartner
 
Background
 
Figure 468: ElectronicPartner members, 2003
 
Financial data
 
Outlets
 
Figure 470: ElectronicPartner, Outlet data, 1999-2003
 
Products
 
SWOT
 
Euronics
 
Background
 
Figure 473: Euronics: Members by country of operation, December 2003
 
Financial data
 
Figure 475: Euronics: Sales by country, 2003
 
Outlets
 
Figure 477: Euronics: Average sales per outlet and store size, by country, 2003
 
Products
 
SWOT
 
Expert
 
Background
 
Increased control
 
Financial data
 
Figure 480: Expert International: Members' sales, by country, 2003
 
Outlets
 
Products
 
SWOT
 
Fnac
 
Background
 
Financial data
 
Figure 483: Fnac: Sales, by country, 2000-03
 
Outlets
 
Products
 
E-commerce
 
SWOT
 
Kesa Electricals
 
Background
 
History
 
Overseas expansion
 
Demerger
 
UK extended warranties report published
 
Financial data
 
Figure 486: Kesa Electricals: Financial data, 1999/2000-2003/04
 
Darty
 
Figure 488: Darty: Financial and outlet data, 1999/2000-2003/04
 
Comet
 
Figure 489: Comet: Financial and outlet data, 1999/2000-2003/04
 
BUT
 
Other businesses
 
Products
 
E-commerce
 
SWOT
 
Media-Saturn
 
Background
 
Media-Saturn
 
Metro Group
 
Financial data
 
Media-Saturn Group
 
Market share performance
 
German vs. international sales
 
Outlets
 
Figure 496: Media-Saturn: Group outlet data, 1999-2003
 
Figure 497: Media-Saturn: Outlet data, by country, 1999-2003
 
Figure 498: Media-Saturn: Sales/outlet, by country, 2003/04
 
Products
 
E-commerce
 
SWOT
 
Royal Vendex KBB
 
Background
 
History
 
Vendex and KBB merge
 
Disposal programme leads to greater clarity
 
Electricals acquisitions
 
Figure 500: Royal Vendex KBB: Consumer electronics businesses, April 2004
 
Financial data
 
Outlets
 
Products
 
E-commerce
 
SWOT
 

 
Mini Company Profiles
 
A2A
 
Activa Hogar
 
Agrupacion Asel
 
Background
 
Financial data
 
Outlets
 
CDC
 
Background and financial data
 
Outlets
 
Condigesa-Cadena Idea
 
Background
 
Financial data
 
Outlets and products
 
Coop Schweiz
 
Background
 
Financial data
 
Outlets
 
Cosmos Electrohandels
 
Background
 
Financial data
 
Outlets
 
De Harense Smid
 
Elbodan
 
Eldi
 
Background
 
Financial data
 
Outlets
 
Electricity Supply Board (ESB)
 
Background
 
Financial data
 
Outlets
 
Establecimientos Miró
 
Background
 
Financial data
 
Outlets
 
F-Group
 
Fotex
 
Fust
 
Background
 
Financial data
 
Outlets
 
Germanos
 
Background
 
Financial data
 
Outlets
 
Hartlauer
 
Financial data
 
Outlets
 
Jessops
 
Background
 
Financial data
 
Outlets
 
Kotsovolos
 
Background
 
Financial data
 
Outlets
 
Krëfel
 
Financial data
 
Outlets
 
Megapool
 
Menaje del Hogar
 
Background
 
Outlets
 
Products
 
Merlin
 
Miller Brothers
 
Background
 
Financial data
 
Outlets
 
Mobilezone
 
Background
 
Financial data
 
Outlets
 
Modelo Continente (Sonae)
 
Worten
 
Background
 
Financial and outlet data
 
Vobis
 
Background
 
Financial and outlet data
 
Musta Pörssi (Kesko)
 
Background
 
Financial data
 
Outlets
 
Niedermeyer
 
Overview
 
Financial data
 
Outlets
 
Nordialog
 
Onoff
 
Background
 
Financial data
 
Outlets
 
Orange Retail
 
Background
 
Financial data
 
Outlets
 
Pannon GSM
 
PC Box
 
Background
 
Financial data
 
Outlets
 
Products
 
PC-Spezialist
 
Background and financial data
 
Outlets
 
Photo Hall (Spector Photo Group)
 
Plaisio Computers
 
Background
 
Financial data
 
Outlets
 
Power City
 
Background
 
Financial data
 
Outlets
 
Powerhouse
 
Background
 
Financial data
 
Outlets
 
ProMarkt/MakroMarkt
 
Background and financial data
 
Outlets
 
Radio Korasidis
 
Background
 
Financial data
 
Outlets
 
Segesa (Cadena Redder)
 
Background
 
Financial data
 
Outlets
 
Siba
 
Background
 
Financial data
 
Outlets
 
Spector Photo Group
 
Financial data
 
Outlets
 
Telehuset
 
Time Group
 
Background
 
Financial data
 
Outlets
 
Urende
 
Background
 
Financial data
 
Outlets
 

 

 
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