This report on educational publishing industry in China from Access Asia is essential reading for those seeking to understand developments in the market and those publishers looking to secure foreign rights arrangements in China.Spending on educational books has risen very rapidly in recent years.
Total spending on books for schools and colleges grew by 360% between 1994 and 1999, attaining a total value of RMB 11.3 billion.
Spending on higher education rose by 4,729% between 1994 and 1999.
This strong spending growth trend indicates a commitment by government to raise the level of access to textbooks in order to increase the breadth of training in all fields amongst China’s students.