IntroductionAs student demands for ‘any time, any where’ computing grow, higher education institutions will increasingly shift from a simply mobile to a truly ubiquitous model for delivering computing resources.Scope*Identifies the potential drivers and inhibitors to the uptake of ubiquitous computing in the higher education market*Suggests how vendors should amend their sales strategies in order to better meet the demands of ubiquitous computing*Offers insight into why students will select a particular mobile device for use in an educational setting*Forecasts student spending on laptop computers in the US and selected Western European countriesHighlightsA paradigm shift for mobile computing in higher education is gaining momentum.The education market has yet to establish a model for selling ubiquitous computing solutions.Student spending on laptop computers in the US will grow most rapidly amongst baccalaureate institutions.Reasons to Purchase*Understand what drives students to select one mobile device over another in a higher education setting*Gain insight into what sales strategies will be most effective when selling ubiquitous computing solutions into the education market*Identify which education markets offer the most opportunity for laptop vendors