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Eating Habits: Scratch vs Convenience Cooking Pan-European Overview
Market Report, June 2005, 745  €


Description

About this reportThis report provides an overview of the contribution that ready prepared foods, such as ready meals or cooking sauces, make to meal occasions and the extent to which they are used in households in France, Germany, Italy, Spain and the UK.Providing a summary of the key findings from the individual, more detailed, Consumer Goods Intelligence country reports on the subject, it offers you an overview of the market drivers, size and trends, the penetration of convenience foods, consumer purchasing habits and sector prospects for five of Europeans principle consumer markets*This report is ideal for marketers seeking to identify demand for prepared foods across Europe, helping ensure product development and launches are focused and targeted.
Use Mintel’s findings to gain new insight into:The impact of ageing populations and employment levels on demand How shifts in average household sizes are effecting the European market Lifestyle and cooking trends Frequency of ready meal use, including pizza, cooking sauces, desserts and soups Average weekly expenditure on food and drink, by market *Please note that there is no consumer research provided for the Italian market.

Sommaire
 
Contents
 

 
Introduction
 

 
Definitions
 
Consumer research
 
Executive Summary
 
France
 
Mixed blessings for convenience foods
 
Convenience foods market growing healthily, spurred by snack meals
 
Chilled convenience lines are overtaking frozen alternatives
 
Discounters and grocery multiples reign supreme
 
Families and full-time workers favour time-saving products
 
Further potential for convenience foods
 
Germany
 
Changing lifestyles and eating habits drive the market
 
Market shows considerable growth, chilled lines doing very well
 
Frosta leads for frozen, Maggi and Knorr strong for dried and instant sectors
 
Discounters gain, while home deliveries lose out
 
NPD: Single portions and healthier versions
 
Consumer usage data show complete ready meals high in demand
 
Further growth expected
 
Italy
 
Eating habits are changing
 
Health concerns influence consumer perceptions
 
Rapid growth in demand for chilled added-value foods
 
Declining interest in frozen and ambient ready meals
 
Low penetration of ready meals
 
Market dominated by the multinationals…
 
…and large retail chains
 
Emphasis on freshness, quality and safety
 
Eating habits are more relaxed
 
Spain
 
Population growth increases demand for food
 
Changing social mores lead changing demand for food
 
Convenience comes at a price
 
Growing spend on convenience foods
 
Ready meals, an occasional stand-by
 
Pizza is used by almost half of Spanish housewives
 
Desserts are a widely eaten ‘treat’
 
Supermarkets and hypermarkets lead in terms of distribution
 
Numerous suppliers
 
New product launches aimed at improving quality perceptions
 
Use of convenience options is still low in Spain
 
UK
 
Ready-prepared meals are the most widely used convenience product
 
Brits have wider use of frozen products than their neighbours
 
Most multinationals targeting the time-pressed consumer
 
Wider take-up of convenience products among most affluent
 
Convenience foods receiving attention re: health and quality
 
Market Drivers
 
Ageing population in each country; older consumers less likely to eat most convenience foods
 
Figure 1: Total population by gender and age, by country, 2003
 
Willingness to spend more on products that make life easier gives a boost to convenience foods
 
Figure 2: Consumer expenditure, at constant 1998 prices, by country, 1998-2003
 
Part-time workers, which includes women working while raising children, have highest use of many convenience foods
 
Figure 3: Total in employment, by country, 1999-2003
 
Larger households typically have higher use of convenience foods, but one-person households growing fastest
 
Figure 4: Number of households, by size, by country, 2003
 
Freezers and microwave ovens – essentials for the convenience market
 
Figure 5: Ownership of household appliances, by country, 2004
 
Market Size and Trends
 
Consumer expenditure on food
 
Spain has the fastest growing food expenditure
 
Figure 6: Consumer expenditure on food and non-alcoholic drink, at current prices, by country, 1999-2004
 
Figure 7: Indexed consumer expenditure on food and non-alcoholic drinks, by country, 1999-2004
 
Convenience foods
 
Spain has the smallest convenience foods market, but the fastest growing
 
Figure 8: Retail value sales of selected convenience foods, by country, 1999-2004
 
UK has the biggest market for convenience foods, but by a small margin
 
Figure 9: Retail value sales of selected convenience foods, by type, by country, 2004
 
Spain and Italy have much room to expand sales of convenience foods
 
Figure 10: Retail value sales of selected convenience foods, % share by country, 2004
 
UK saw the greatest number of new product launches during 2004, especially in prepared meals and microwaveable products
 
Figure 11: Comparison of new product launches, by country, 2004
 
The Consumer
 
Spain has highest reliance on fresh produce (cooking from scratch), Germans and Britons most likely to eat ready meals
 
Figure 12: Penetration of selected foods, by country, 2004
 
Ready meals
 
Spain clearly lags behind the other countries in using ready meals (and most other convenience foods too)
 
Figure 13: Frequency of using ready meals, by country, 2004
 
Pizza is eaten less frequently than ready meals
 
Figure 14: Frequency of using pizza, by country, 2004
 
Cooking sauces have very low take up in Spain; 80% of main shoppers do not use them
 
Figure 15: Frequency of using cooking sauces, by country, 2004
 
Germans most likely to eat soup on a weekly basis, others eat it less frequently
 
Figure 16: Frequency of using soup, by country, 2004
 
French have a particular fondness for ready-to-eat desserts; Germans are least likely to use them
 
Figure 17: Frequency of using ready-to-eat desserts, by country, 2004
 
Few takers for instant desserts
 
Figure 18: Frequency of using instant desserts, by country, 2004
 
Britons most inclined to use frozen vegetables
 
Figure 19: Frequency of using frozen vegetables, by country, 2004
 
Chips are a favourite amongst Brits; least so amongst Spaniards
 
Figure 20: Frequency of using frozen chips and potato products, by country, 2004
 
Very similar pattern of using frozen fish products in each country
 
Figure 21: Frequency of using frozen fish products, by country, 2004
 
Weekly expenditure on fresh and frozen foods
 
Weekly spend on fresh fish is highest in France and Spain
 
Figure 22: Weekly expenditure on fresh fish, by country, 2004
 
French and Spanish also most likely to purchase fresh poultry each week
 
Figure 23: Weekly expenditure on fresh poultry, by country, 2004
 
Weekly fresh meat spend is highest in France
 
Figure 24: Weekly expenditure on fresh meat, by country, 2004
 
By contrast, GB has highest weekly purchasing of frozen poultry; Spanish and French consumers not so likely to buy it
 
Figure 25: Weekly expenditure on frozen poultry, by country, 2004
 
Germans (marginally) take the lead for frozen meat purchasing
 
Figure 26: Monthly expenditure on frozen meat, by country, 2004
 
Prospects
 
France
 
Potential amongst younger age groups, but elderly growing most rapidly
 
Continued growth in female employment long-term
 
Smaller households offer good potential for single-serve products
 
Germany
 
Chilled sector to grow
 
Smaller portions will make further ground
 
Inability to cook will grow
 
Targeting health-conscious consumers
 
Improved packaging
 
Desserts will ride on the trend towards snacking
 
Prepared salads may go upmarket
 
Italy
 
Chilled convenience foods are fastest-growing
 
Enlargement of EU creates export opportunities
 
Innovation will lead to further market segmentation
 
Health and safety to remain key requirements
 
Ready meals to provide most industry growth
 
Ready meals finally take off, but regular use remains low
 
Spain
 
Changing lifestyles reduce time available for cooking
 
Working status is a prime driver for convenience foods
 
Convenience foods need to have high quality image
 
Areas of greatest potential
 
UK
 
Further growth expected
 
Time pressures lead many to reduce time spent on chores
 
Convenience foods should not mean a compromise on healthy eating
 
Meals for singles
 
Forecast
 
Figure 27: Forecast for retail value sales of selected convenience foods, by country, 2004-09
 
Steady growth forecast for all countries, with Italy leading
 
Figure 28: Forecast indexed retail value sales of selected convenience foods, by country, 2004-09
 
UK and Germany to remain out in front for sales of convenience foods
 
Figure 29: Forecast retail value sales of selected convenience foods, % share by country, 2009
 
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