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Eating Habits: Scratch vs Convenience Cooking France
Market Report, June 2005, 535  €


Description

About this reportAbout the market… Driven by changing lifestyles and eating habits, and boosted by a large amount of new product development, convenience foods have been growing for some years now, with chilled convenience lines and snack-sized meals doing particularly well.
The French are a nation that they really enjoy cooking.
This suggests they would be most attracted to convenience products that assist, rather than completely replace.
However, in the longer term, younger consumers may not be as keen on cooking as previous generations, and the interest in cooking may decline, leading to further sales of ready meals.About Mintel’s research… Providing the most innovative consumer research and latest market trend data, Mintel's new report offers you all the insight and inspiration you need for designing clever, creative and profitable marketing strategies.
Use Mintel's research to:Understand the major market trends and drivers in scratch and convenience foods in France Develop the next big idea in the convenience and scratch food markets Discover consumer purchasing habits and tailor your business accordingly Pinpoint market potential before your competitors Find out how to best reach key audiences with the most effective marketing communications Measure market sizes and forecasts and build realistic business models Gain insight into future trends Spot new targeting opportunities Gather in-depth information about consumer target groups Intriguing findings include…Almost seven in ten main shoppers (67%) use ready prepared mealsThe highest relative volume users of ready meals are households of five or more, as well as one-person households41% of all adults are traditional cooks who enjoy cooking, and have time to spend on it.

Sommaire
 
Contents
 

 
Introduction
 

 
Definitions
 
Consumer research
 
Abbreviations
 
Executive Summary
 
Mixed blessings for convenience foods
 
Convenience foods market growing healthily, spurred by snack meals
 
Chilled convenience lines are overtaking frozen alternatives
 
Discounters and grocery multiples reign supreme
 
Families and full-time workers favour time-saving products
 
Further potential for convenience foods
 
Market Drivers
 
Figure 1: Trends in French population, by age, 1999-2003
 
More women in employment- a good sign for the market
 
Figure 2: Trends in French employment, 1998-2003
 
PDI and affordability
 
Figure 3: Trends in French PDI and consumer expenditure, at current and constant prices, 1998-2003
 
Larger households currently have greater need for convenience foods
 
Figure 4: Trends in number of households in France, by size, 1999-2003
 
Microwaves and freezers – making life easier
 
Figure 5: Ownership of microwave ovens and freezers, by country, 2004
 
Figure 6: Ownership of microwave oven, by country, by demographic sub-group, 2004
 
Attitudes towards cooking
 
Figure 7: Attitudes towards food, by country, 2004
 
Market Size and Trends
 
Figure 8: French retail value sales of food and non-alcoholic drink, at current and constant prices, 1999-2004
 
Figure 9: Food spend as % of total consumer expenditure, 1999-2004
 
Figure 10: Consumer spend on food in France, by type, 2000-03
 
Figure 11: French retail value sales of selected convenience foods, by type, 1999-2004
 
Products used most heavily in French households
 
Figure 12: Food products used most heavily in France, 2004
 
Market Segmentation
 

 
Ready meals
 
Figure 13: French retail value sales of ready meals, by type, 1999-2004
 
Pizza
 
Figure 14: French retail value sales of pizza, by type, 1999-2004
 
Cooking sauces
 
Figure 15: French retail value sales of cooking sauces, by type, 1999-2004
 
Soup
 
Figure 16: French retail value sales of soups, by type, 1999-2004
 
Prepared salads
 
Convenience fish products
 
Figure 17: French retail value sales of convenience fish products, by type, 2002-04
 
Convenience poultry
 
Figure 18: French retail value sales of convenience poultry, by type, 2002-04
 
Desserts
 
Figure 19: French retail value sales of prepared desserts, by type, 1999-2004
 
Distribution
 
Figure 20: Number of French retail outlets, 1998-2003
 
Supermarkets and hypermarkets dominate, but discounters gaining
 
Figure 21: French retail value sales of ready meals, by outlet type, 2002-04
 
Figure 22: French retail value sales of further processed poultry, by outlet type, 2002-04
 
The Supply Structure
 
Manufacturers’ shares
 
Convenience poultry
 
Figure 23: Brands’ value shares in the French poultry market, 2004
 
Ready meals
 
Figure 24: Manufacturers’ value shares of frozen ready meals in France, 2004
 
Figure 25: Manufacturers’ value shares of chilled ready meals in France, 2004
 
Sauces
 
Figure 26: Manufacturers’ value shares of sauces in France, 2004
 
Desserts
 
Figure 27: Manufacturers’ value shares of chilled desserts in France, 2004
 
Companies and brands
 
Nestlé
 
Marie Groupe Uniq
 
Unilever
 
Findus France
 
Danone
 
New Product Development
 
Freshness and quality of prime importance
 
Authenticity
 
Single-portions
 
Comparison of new product launches
 
Figure 28: New product launches, by country and product, 2004
 
New product launches
 
The Consumer
 

 
Pan-European overview of convenience foods use
 
Figure 29: Penetration of selected foods, by main shoppers, by country, 2004
 
Trends – winners and losers in the food stakes
 
Figure 30: Trends in penetration of selected foods, 2002-04
 
Penetration and frequency of using selected foods
 
Figure 31: Use of selected convenience foods, by type, 2004
 
Ready prepared meals
 
Pizza
 
Prepared cooking sauces
 
Pasta
 
Rice
 
Figure 32: Use of further selected convenience foods, by type, 2004
 
Packet/tinned soup
 
Ready-to-eat desserts
 
Instant desserts
 
Frozen vegetables
 
Frozen chips and potato products
 
Frozen fish products
 
Instant snack meals
 
Weekly expenditure
 
Figure 33: Weekly expenditure on selected fresh and frozen foods, by type, 2004
 
Fresh and frozen vegetables
 
Fresh fruit
 
Fresh and frozen fish
 
Figure 34: Weekly expenditure on further selected fresh and frozen foods, by type, 2004
 
Frozen and fresh poultry
 
Prepacked/prepared meat
 
Fresh and frozen meat
 
The Consumer – Attitudes Towards Cooking: Scratch vs Convenience
 

 
Snack-style eaters
 
Traditional cooks
 
Cooking-phobic
 
Use of convenience foods by Mintel’s target groups
 
Figure 35: Use of convenience foods, by Mintel’s target groups, 2004
 
The Consumer – Detailed Demographics
 

 
Ready prepared meals
 
Figure 36: Penetration and frequency of using ready prepared meals, by gender and age, 2004
 
Figure 37: Penetration and frequency of using ready prepared meals, by income and working status, 2004
 
Figure 38: Penetration and frequency of using ready prepared meals, by region, 2004
 
Figure 39: Penetration and frequency of using ready prepared meals, by presence of children and household size, 2004
 
Pizza
 
Figure 40: Penetration and frequency of using pizza, by gender and age, 2004
 
Figure 41: Penetration and frequency of using pizza, by income and working status, 2004
 
Figure 42: Penetration and frequency of using pizza, by region, 2004
 
Figure 43: Penetration and frequency of using pizza, by presence of children and household size, 2004
 
Prepared cooking sauces
 
Figure 44: Penetration and frequency of using prepared cooking sauces, by gender and age, 2004
 
Figure 45: Penetration and frequency of using prepared cooking sauces, by income and working status, 2004
 
Figure 46: Penetration and frequency of using prepared cooking sauces, by region, 2004
 
Figure 47: Penetration and frequency of using prepared cooking sauces, by presence of children and household size, 2004
 
Pasta (fresh or dried)
 
Figure 48: Penetration and frequency of using pasta, by gender and age, 2004
 
Figure 49: Penetration and frequency of using pasta, by income and working status, 2004
 
Figure 50: Penetration and frequency of using pasta, by region, 2004
 
Figure 51: Penetration and frequency of using pasta, by presence of children and household size, 2004
 
Rice
 
Figure 52: Penetration and frequency of using rice, by gender and age, 2004
 
Figure 53: Penetration and frequency of using rice, by income and working status, 2004
 
Figure 54: Penetration and frequency of using rice, by region, 2004
 
Figure 55: Penetration and frequency of using rice, by presence of children and household size, 2004
 
Frozen vegetables
 
Figure 56: Penetration and frequency of using frozen vegetables, by gender and age, 2004
 
Figure 57: Penetration and frequency of using frozen vegetables, by income and working status, 2004
 
Figure 58: Penetration and frequency of using frozen vegetables, by region, 2004
 
Figure 59: Penetration and frequency of using frozen vegetables, by presence of children and household size, 2004
 
Frozen chips and potato products
 
Figure 60: Penetration and frequency of using frozen chips and potato products, by gender and age, 2004
 
Figure 61: Penetration and frequency of using frozen chips and potato products, by income and working status, 2004
 
Figure 62: Penetration and frequency of using frozen chips and potato products, by region, 2004
 
Figure 63: Penetration and frequency of using frozen chips and potato products, by presence of children and household size, 2004
 
Frozen fish products
 
Figure 64: Penetration and frequency of using frozen fish products, by gender and age, 2004
 
Figure 65: Penetration and frequency of using frozen fish products, by income and working status, 2004
 
Figure 66: Penetration and frequency of using frozen fish products, by region, 2004
 
Figure 67: Penetration and frequency of using frozen fish products, by presence of children and household size, 2004
 
Packet/tinned soup
 
Figure 68: Penetration and frequency of using packet/tinned soup, by gender and age, 2004
 
Figure 69: Penetration and frequency of using packet/tinned soup, by income and working status, 2004
 
Figure 70: Penetration and frequency of using packet/tinned soup, by region, 2004
 
Figure 71: Penetration and frequency of using packet/tinned soup, by presence of children and household size, 2004
 
Ready-to-eat desserts
 
Figure 72: Penetration and frequency of using ready-to-eat desserts, by gender and age, 2004
 
Figure 73: Penetration and frequency of using ready-to-eat desserts, by income and working status, 2004
 
Figure 74: Penetration and frequency of using ready-to-eat desserts, by region, 2004
 
Figure 75: Penetration and frequency of using ready-to-eat desserts, by presence of children and household size, 2004
 
Instant desserts
 
Figure 76: Penetration and frequency of using instant desserts, by gender and age, 2004
 
Figure 77: Penetration and frequency of using instant desserts, by income and working status, 2004
 
Figure 78: Penetration and frequency of using instant desserts, by region, 2004
 
Figure 79: Penetration and frequency of using instant desserts, by presence of children and household size, 2004
 
Instant snack meals
 
Figure 80: Penetration and frequency of using instant snack meals, by gender and age, 2004
 
Figure 81: Penetration and frequency of using instant snack meals, by income and working status, 2004
 
Figure 82: Penetration and frequency of using instant snack meals, by region, 2004
 
Figure 83: Penetration and frequency of using instant snack meals, by presence of children and household size, 2004
 
Expenditure
 
Fresh vegetables
 
Figure 84: Weekly expenditure on fresh vegetables, by gender and age, 2004
 
Figure 85: Weekly expenditure on fresh vegetables, by income and working status, 2004
 
Figure 86: Weekly expenditure on fresh vegetables, by region, 2004
 
Figure 87: Weekly expenditure on fresh vegetables, by presence of children and household size, 2004
 
Frozen vegetables
 
Figure 88: Weekly expenditure on frozen vegetables, by gender and age, 2004
 
Figure 89: Weekly expenditure on frozen vegetables, by income and working status, 2004
 
Figure 90: Weekly expenditure on frozen vegetables, by region, 2004
 
Figure 91: Weekly expenditure on frozen vegetables, by presence of children and household size, 2004
 
Fresh fruit
 
Figure 92: Weekly expenditure on fresh fruit, by gender and age, 2004
 
Figure 93: Weekly expenditure on fresh fruit, by income and working status, 2004
 
Figure 94: Weekly expenditure on fresh fruit, by region, 2004
 
Figure 95: Weekly expenditure on fresh fruit, by presence of children and household size, 2004
 
Fresh fish
 
Figure 96: Weekly expenditure on fresh fish, by gender and age, 2004
 
Figure 97: Weekly expenditure on fresh fish, by income and working status, 2004
 
Figure 98: Weekly expenditure on fresh fish, by region, 2004
 
Figure 99: Weekly expenditure on fresh fish, by presence of children and household size, 2004
 
Frozen fish
 
Figure 100: Weekly expenditure on frozen fish, by gender and age, 2004
 
Figure 101: Weekly expenditure on frozen fish, by income and working status, 2004
 
Figure 102: Weekly expenditure on frozen fish, by region, 2004
 
Figure 103: Weekly expenditure on frozen fish, by presence of children and household size, 2004
 
Frozen poultry
 
Figure 104: Weekly expenditure on frozen poultry, by gender and age, 2004
 
Figure 105: Weekly expenditure on frozen poultry, by income and working status, 2004
 
Figure 106: Weekly expenditure on frozen poultry, by region, 2004
 
Figure 107: Weekly expenditure on frozen poultry, by presence of children and household size, 2004
 
Fresh poultry
 
Figure 108: Weekly expenditure on fresh poultry, by gender and age, 2004
 
Figure 109: Weekly expenditure on fresh poultry, by income and working status, 2004
 
Figure 110: Weekly expenditure on fresh poultry, by region, 2004
 
Figure 111: Weekly expenditure on fresh poultry, by presence of children and household size, 2004
 
Prepacked/prepared meat
 
Figure 112: Weekly expenditure on prepacked/ prepared meat, by gender and age, 2004
 
Figure 113: Weekly expenditure on prepacked/prepared meat, by income and working status, 2004
 
Figure 114: Weekly expenditure on prepacked/prepared meat, by region, 2004
 
Figure 115: Weekly expenditure on prepacked/prepared meat, by presence of children and household size, 2004
 
Fresh meat
 
Figure 116: Weekly expenditure on fresh meat, by gender and age, 2004
 
Figure 117: Weekly expenditure on fresh meat, by income and working status, 2004
 
Figure 118: Weekly expenditure on fresh meat, by region, 2004
 
Figure 119: Weekly expenditure on fresh meat, by presence of children and household size, 2004
 
Frozen meat
 
Figure 120: Monthly expenditure on frozen meat, by gender and age, 2004
 
Figure 121: Monthly expenditure on frozen meat, by income and working status, 2004
 
Figure 122: Monthly expenditure on frozen meat, by region, 2004
 
Figure 123: Monthly expenditure on frozen meat, by presence of children and household size, 2004
 
Prospects
 
Potential amongst younger age groups, but elderly growing most rapidly
 
Figure 124: Projections in French population, by age, 2005-07
 
Continued growth in female employment long-term
 
Smaller households offer good potential for single-serve products
 
Forecast
 
The French take on convenience
 
Figure 125: Forecast of French retail value sales of selected convenience foods, by type, at current prices, 2004-09
 
Heading for €10 billion
 
Figure 126: Forecast of French retail sales of selected convenience foods, by type, indices at current prices, 2004-09
 
Maintaining momentum
 
Range of convenience poultry ensures further growth
 
Ready meals more subdued
 
Mature desserts
 
Soups stirring less
 
Pizza panned by competition
 
Smaller sectors slowdown
 
Real growth shows winners and losers
 
Figure 127: Forecast of French retail value sales of selected convenience foods, by type, at 2004 prices, 2004-09
 
Fish and pizza give way to poultry and salads
 
Figure 128: Forecast of French retail value sales of selected convenience foods, by type, indices at 2004 prices, 2004-09
 
Convenience fits affluent lifestyles
 
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