IntroductionThe geography of EMV implementation in Asia Pacific is uneven.
While some markets are implementing EMV compliant technology with vigour, implementation in other countries has stalled.
Why is there such an uneven geography of implementation and what can be done to bring greater uniformity? This briefing provides the answers.ScopeBased on in-depth interviews with card issuer and card scheme executivesExamines the business case for EMV implementation in key markets including Australia, Malaysia, Singapore, South Korea, Thailand and TaiwanPositions EMV implementation in Asia Pacific in the context of implementation globallyHighlightsOf all countries in Asia Pacific Malaysia has approached EMV with the greatest vigour.
This has been driven primarily by the high cost of fraud in the country.
However, also important is a technologically minded government willing to invest in chip card technologies for use in fraud prevention and for other purposes.Australia already incorporates PINs in the debit card payment process and consequently fraud committed on debit cards is relatively low.
Given this head start it would be prudent for the country to go straight to chip and PIN rather than introducing PINs sometime after chips.Despite the low incidence of card fraud in Singapore, little has been done to build an alternative business case for EMV's introduction in the country.
The focus has remained firmly on fraud and in particular on ensuring that Singaporeans do not fall victim of fraud while abroad and that tourists feel secure while visiting the country.Reasons to PurchaseTest the business case for EMV implementationExplore the benefits and costs of EMV implementationIdentify alternative uses for EMV compliant technology