Proctor & Gamble recently attributed their 22% increase in profits since 1996 to the implementation of ECR.
However, many of these gains have been cost savings.
The latest breed of ECR technique is now being used to improve the performance of the topline as well.
This report should make the first strides for your company in deciding how to best benefit from this development.
From ECR operation techniques and the future of category management, to the development of the topline, ECR: Improving your topline provides: - Analysis of the latest ECR techniques including CRP, QR, CMI, VCA and activity based costing; - Appraisal of supporting technologies such as EDI, computer-aided ordering and advanced ship notices; - Case Studies of some of the leading proponents of ECR, such as J.
Sainsbury and Lever Brothers.